HookLogic, Inc. (Acquired by Criteo in 2016) reposted this
Retail media's day one moment, with the industry's founder: Jonathan Opdyke. From a $2,000-a-day side hustle at Walmart to a $200 billion global business, the invention of retail media started with an MP3 player giveaway on Expedia and evolved into the industry's greatest new profit engine. When HookLogic, Inc. (Acquired by Criteo in 2016) began, retail media, in any scalable form, simply did not exist. Jon Opdyke and his team were in travel, selling gift-with-purchase promotions on Expedia. Then one conversation changed the course of retail. Doug Miller's whiteboard opened the door to sponsored products, Dale Nitschke's round of golf with Joel Anderson brought Walmart into the race, and Black Friday 2013 was the tipping point. This week, we tell the story of how HookLogic, Inc. (Acquired by Criteo in 2016) started the world of retail media, and why it became a milestone moment in retail. What came next moved faster than anyone at HookLogic expected. Part two to follow.