We look beyond diagnoses to the realities of daily life. Not just conditions like cancer, cardiovascular disease, diabetes, neurological and autoimmune disorders, respiratory illness, HIV, and rare disease — but what it actually means to live with them every day. Our portfolio includes HealthCentral, MedCentral, Patient Power, Oncology News Central, TheBody, TheBodyPro, Medfluencers, the Drops app, and Something Original. Together, we blend clinical insight with lived experience to make health more human, more connected, and more possible.
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HealthCentral reposted this
Give me a mic, a stage, awesome people Jake Messier, MBA Robyn (The Boobie Docs) Gartner Roth, MD Adam Goodcoff, D.O. to talk to, a subject I care deeply about and I’ll throw on my favorite J’s get out there to make it informative and entertaining. Health misinformation in social is a massive problem. Let’s make sure we talk about it. Thank you Omnicom Health for having HealthCentral.
HealthCentral reposted this
One in three Americans now turns to social media for health information, yet 82% encounter misinformation while searching for answers. For patients and caregivers, that means trying to distinguish credible guidance from content optimized for engagement. For brands, it creates a difficult question: how do you show up in these environments without compromising trust, safety, and credibility? So we built the platform healthcare has been missing. Say hello to Drops, a vertical video app for people living with chronic and serious illness to connect, learn, and hear from others going through similar experiences. For pharma marketers, this changes the game: → Brand-safe by design. Vetted creators and verified clinicians. Medically reviewed content backed by 25 years in health. → Audience at full intent. 8 focused condition communities at launch, 40+ coming. These aren't general wellness scrollers, they are people actively managing a diagnosis. → Vertical video that finally works for healthcare. The format patients already use every day, now built for credible healthcare engagement. → Creator credibility you can stand behind. Patient and clinician voices trained through our Creator Academy to be relatable AND responsible. For brands looking to connect with health audiences in more authentic, trusted ways, we’d love to connect. #PharmaMarketing #DigitalHealth #DTC #HealthTech #PatientEngagement
Most people see the articles, videos, podcasts, and social posts that come out of ASCO. What they don't always see is everything happening behind the scenes. Between the editorial teams tracking late-breaking data; producers literally building a set for filming podcasts on-site; our Chief Medical Officer hitting the streets for conversations between sessions; finally meeting clinicians, researchers, advocates, and partners in real life; and teammates doing a run to support childhood cancer patients before the conference even began. This year felt different. It's not just that we stood out more (though the new Drops merch didn't hurt) or were louder than previous years, it's that multiple teams across the company showed up to collaborate and contribute across editorial, video, podcasting, clinician partnerships, and creator initiatives. These are a few moments from the week that won't make the headlines, but helped make the coverage possible. Swipe through for a look behind the scenes at ASCO 2026.
“We built Drops completely differently [from other social platforms], with an algorithm optimized towards medically accurate content and trust.” Justin Chase, CEO of HealthCentral
HealthCentral CEO Justin Chase joins to discuss the drops app and its mission to combat medical misinformation and improve access to trusted health info.
HealthCentral reposted this
My mom beat breast cancer twelve years ago and my dad has lived with rheumatoid arthritis for as long as I can remember. I've had a front-row seat for both, which has shaped how I think about health. Anyone who knows me knows I've always believed in creating experiences that aid the whole self. So on day two at HealthCentral, when we kicked off what would become Drops, we started by asking what if. What if people could actually trust what they read and watch about their health? Today platforms reward engagement and what hooks you, over accuracy and what helps you. In health, that tradeoff is dangerous. A few short months later, Drops was born. Drops is for anyone navigating chronic and serious illness or cancer, rebuilding after it, or supporting someone through it. It's a place built around contribution and conversation, shaped by vetted patient voices, verified clinicians, and medically reviewed information backed by HealthCentral’s 25 years in health. There is nothing more important than your health, and if you live with a lifelong condition or something as devastating as cancer, you may not want to think about it every moment of every day — but when you do, you want to feel understood and supported, and you damn sure want to trust that information. That belief shaped every decision. The name. It had to feel native to how people talk. Not clinical. Not overly ‘health-first.’ Drops live in culture. Music. Sneaker. Gaming. It signals newness and participation. The creators. We knew creators had to be the foundation of the app and that by allowing them to share their experience and point of view, in a way that was both personalized and accurate, that this would be a differentiator — bringing together doctors, patients, and caregivers all within the same experience. The rollout. How we bring Drops into the world reflects the same thinking. Creator-led from the start. Early access to the right voices. Letting participation shape the product. Short-form video with music and sonic cues built for the way people engage today. That same belief will shape how Drops evolves. Through the right partnerships, new conditions, and voices that bring both credibility and lived perspective. Today, Drops is live on iOS. Dropping on Android soon. Link in comments.
Heavy on the credible clinicians. The internet doesn’t need fewer health conversations, it needs more trusted voices in them. That means making space for clinicians and patients to show up honestly, accessibly, and humanly. One thing about Drops: we’ll never stunt the credible voices. We’re building for them. And alongside them. https://www.dropsapp.com/
If we want better health information online, we need to make it easier for credible clinicians to participate in public conversations. That is the focus of my new STAT op-ed. I write about why so many physician voices are missing online, not because doctors do not want to educate, but because many health systems still make public communication feel professionally risky. And when credible voices pull back, misinformation fills the vacuum. That is also a big part of why this week’s launch of Drops matters to me. In case you missed it, HealthCentral just launched a new vertical video app built around trusted, clinically vetted patient and physician creators, alongside medically reviewed content from HealthCentral’s brands. It is now live in the App Store! https://lnkd.in/eXavgd4Y Check out the article here: https://lnkd.in/e3C2UCPT
Health information online is shaped by algorithms that reward engagement over accuracy. Misinformation spreads faster than context. Real experiences get buried. And too often, people are left to figure things out on their own. We think it’s time that changes. Say hello to Drops. A new social health platform built for how health is actually experienced. One that brings together videos from vetted patient creators, medically reviewed content, and verified clinician perspectives in the same environment. A place where lived experience meets medical credibility. Where personal stories come with context, and accurate information feels human. A different kind of scroll. Built for what actually gets said, searched, felt, and lived between appointments. If you live it, you belong here. https://www.dropsapp.com/
One thing about Adam Goodcoff, D.O.… he’s not great at keeping secrets. 👀
Coming May 11th... 👀 Very excited to share more about what we have been working on at HealthCentral. IYKYK... Video credit: @metramedia broadcasting @adweek
When misinformation moves faster than facts, raising the standard isn’t optional. It’s the work.
I recently stepped into my role as Chief Product Officer at HealthCentral and it was a very intentional decision. Before this, I was at Publicis Health, working with teams to build experiences for some of the largest pharma brands in the world and the lives they touch. It was meaningful work. But at some point, I realized I wanted something different. I wanted to actually build something directly for people. Not just shape strategy. Not just influence outcomes. But, actually build something from the ground up with intention behind every detail…with as much intention as the choice to leave a really great role and job. After I convinced my wife (over a really fancy dinner that I cooked up……ping me separately if you want to discuss that strategy) that this in fact was a good decision and that we would be okay I dove in deep to this new world. So, I made the leap. What we’re building across HealthCentral, Medfluencers, and a new platform is rooted in that same intention which is: a different kind of health experience that’s connected, human and credible. A space where people can take an active role in their health, with information they can trust. Because when you’re building for people living with chronic conditions, intention has to be a core requirement. So, we’ve been asking different questions and our meetings have gone way beyond being just requirements gatherings or feature reviews, we are asking ourselves intentional questions: 1. What should a swipe actually do for someone navigating their health? 2. What does a comment mean in a space where people are sharing real experiences? 3. How do you design a feed that prioritizes progress and understanding, not just attention? 4. How do you make medically relevant, trustworthy information accessible at scale without losing humanity or spending the whole budget? 5. What am I going to cook for my wife when I have to ask her to help us QA the builds in her spare time? We’re building a platform that brings together vertical video, community, medically reviewed content, patients and clinicians, in one place. Designed to actually help. It’s not optimized for dopamine. It’s optimized for progress and enrichment. There’s still a lot to do, but for the first time in a while, I actually feel close to the work again. Not just what we’re building, but how we’re building it. We’ll share more soon.
Health doesn’t stay in one room. Neither do we. Our Chief Medical Officer Adam Goodcoff, D.O. has been making the rounds, bringing a clinical point of view into spaces that don't always have one, and shifting the conversation while he's there. Stops along the way: Fierce Pharma, San Diego Social Media Week, New York POSSIBLE, Miami Different audiences, but the same tension underneath it all. Health is being shaped in feeds, comments, and conversations, often without the context or credibility it requires. So we brought it. Clinical perspective and a clear stance on what it takes to build trust in a video-first world. For those paying attention, we dropped a few hints along the way.