Gerber Childrenswear LLC

Looks like Wiggle Room is finding a little room to wiggle into the industry conversation too 💙 Seeing Gerber Childrenswear's first-ever TV campaign featured across PR and marketing publications has been such an exciting milestone for our team. Behind every headline is a story rooted in real moms, real movement, and real life. Wiggle Room started with a simple insight: moms need a little wiggle room to breathe. Kids need wiggle room to grow, play, stretch, and move. And their wallets? Those need a little wiggle room, too🤸 That truth became the foundation for a campaign built around emotional honesty, cultural relevance, and product innovation designed to keep up with the fast pace of childhood while giving families more wear in every wear™. We’re proud to see publications recognizing: - the creative, thumb-stopping storytelling - the strategy and consumer insight behind the campaign: a nearly 100-year-old brand connecting with a new generation of moms through joy, practicality, relatability👶 - the real-life functionality of WiggleFit™, AdjustaFit™, and StretchWear™ features that give them more wiggle room to grow, move, and play. Thank you to every teammate, partner, creative, strategist, and collaborator who helped create a campaign world that feels warm, memorable, and true to modern parenthood. And most importantly, thank you to the moms whose voices inspired this work from the very beginning🤸 🔗 : https://lnkd.in/e4rZNY-R 🔗 : https://lnkd.in/eVvbNWvP  🔗 : https://lnkd.in/eTRgSqZG 🔗 : https://lnkd.in/ex2eUaGi 📰 Featured in Reel360, Roastbrief, Campaign US, Good Day Stateline, and more coverage to come.

Spotted on the TODAY Show: a little Gerber Childrenswear moment.👶   The 2026 Gerber Baby was revealed this morning, and we were so proud to help bring the milestone to life. Gerber Childrenswear provided the winning family with $2,000 toward a “grow with us” wardrobe for the year ahead, along with the outfit worn during the national TV reveal: our new polo romper and kangaroo pocket shorts. 🌱   This year’s Gerber Photo Search: Behind the Baby celebrates babies, parents, and the real-life moments that make early childhood so memorable: the sweet, funny, messy milestones families hold onto.   It’s a message that feels especially close to our work: creating clothing that helps babies and toddlers grow, move, and play through it all💙   So grateful to be part of this moment and the larger Gerber family.   Watch the TODAY Show reveal: https://lnkd.in/eMETF4G3   Read the full press release: https://lnkd.in/eMQK2qPJ

From baby steps to big screens 💙 This week, Wiggle Room made its way to Times Square. 🏙️ For a campaign rooted in the everyday realities of parenthood, seeing our commercial featured in one of the busiest, most iconic places in the world feels both exciting and deeply full-circle. At the center of Wiggle Room is movement: babies growing faster than expected, toddlers constantly on the go, and moms trying to make room for it all. Bringing that energy to life on a screen this big is a reminder of just how powerful honest, relatable storytelling can be. What started as a consumer insight became: - product innovation designed to grow with babies - a campaign built around real-life parenting moments - Gerber Childrenswear’s first-ever TV commercial - and now, a Times Square feature celebrating it all Huge thank you to the teams, partners, creatives, and collaborators who helped turn this vision into something so memorable. There’s something special about seeing a campaign inspired by real families take up space in such a big way🤸 📍Times Square, NYC Courtney Moseley, Tiffany Kurtz, Stephanie Waddell, Kiersten Nicolosi, Mark Battista, Lawrence O'Toole, Marty Donohue, Kevin Barlow, Al Duggan, Abigail Adkins, Julia Scott, Chris Stimson Revel Interactive

We’re hiring! 👀 Gerber Childrenswear is looking for a Social Media & Marketing Coordinator to join our team in Greenville, SC. 📲 This mid-level role is perfect for someone passionate about social media, content creation, affiliate marketing, and brand building.  What you’ll do: • Manage social content and community engagement • Support content creation, campaigns, and influencer initiatives • Track trends, performance metrics, and campaign results • Help bring modern moments by Gerber, Onesies® Brand, and Just Born to life across digital channels What we’re looking for: ✔️ 3+ years of experience ✔️ Strong social media and marketing skills ✔️ Ability to work from/access our Greenville, SC office  Apply today and help shape the future of our iconic brands. Apply via LinkedIn or at the following link: https://lnkd.in/emwApCWt  #Hiring #SocialMediaJobs #MarketingJobs #GreenvilleSC #DigitalMarketing

How does a nearly 100-year-old brand like Gerber wiggle its way into the hearts of a new generation of moms? We start by listening. 💙 We spoke to moms across the country and heard the same thing everywhere: motherhood is hard. Especially for Gen Z and Millennial moms who are practical, optimistic, pressed for time, and financially stretched. They want baby clothes that are comfortable, safe, cute, and soft And when we dug deeper, we uncovered something that wasn't being addressed: moms want clothes with longevity. Clothes that keep up with the breakneck pace of childhood, through the rough-and-tumble moments and the many, many growth spurts. "I just spent money on clothes and then she outgrows them again." — Madison (Gen Z mom) "He literally wore this twice before it didn't fit — it's frustrating and sad at the same time." Every growth spurt is a reminder: the early years fly by. That’s how Wiggle Room was born. Moms need a little wiggle room to breathe. Kids need wiggle room to grow, play, and move. And their wallets? Those need a little wiggle room too. It's exactly what WiggleFit™, AdjustaFit™, and StretchWear™ were designed to answer: clothes that last a little longer, fit better, and grow with your babies. More movement, more durability, more wear in every wear™. The first years move fast. Milestones arrive as quickly as they disappear. Wiggle Room was built to honor that reality, with products that actually keep up and a campaign that reflects how motherhood really feels. This isn't just a marketing campaign. It's an evolution in how Gerber shows up for the next generation of moms: with more relatability, more emotional resonance, and a stronger connection between product truth and real life. We partnered with @BlackMediaPresents and their community of 1.7M+ moms bringing heart, humor, and authenticity to original music, video, and photography rooted in real moments. Thank you for helping us build a campaign world that feels warm, culturally relevant, and memorable. This is what it looks like when a heritage brand puts consumers first, by honoring what they already trust, while listening closely to evolve with them. 🌱   #WiggleRoom #MoreWearInEveryWear

We are beyond excited and proud to launch our Wiggle Room campaign! 🥳 💙 The Wiggle Room campaign is designed to bring a sticky, can’t-get-it-out-of-your-head kind of joy to children’s clothing by addressing an unmet need in a fun, relatable way. Moms need a little wiggle room to breathe. Kids need wiggle room to grow, play, and move. And their wallets? Those need a little wiggle room, too. 🤸 Check it out, and wait to read our next post to learn more about the consumer insight that was the catalyst for a fun, meaningful campaign and product development strategy. Wiggle Room Campaign: https://lnkd.in/eMAA8heZ Adjustafit™: https://lnkd.in/epUzQAnv Stretchwear™: https://lnkd.in/eQaEFH3m WiggleFit™: https://lnkd.in/eu-aKggG Sunny and The Black Pack: https://lnkd.in/eBrqdnMu Here’s what you can do next: Check out the campaigns on social by clicking the links above: follow, like, comment, and share! 🚀 Wiggle Room meets moms where they are, April through October, across CTV, YouTube, TikTok, Meta, and more. Thank you to our team and partners for helping bring this to life: the teamwork, passion, and talent is indescribable. Our brand and marketing team: Tiffany Kurtz, Courtney Moseley, Kiersten Nicolosi, and Stephanie Waddell  Our creative agency [Full Contact Advertising]: Mark Battista, Marty Donohue, Lawrence O'Toole, Kevin Barlow, Al Duggan , Abigail Adkins, Julia Scott, and Chris Stimson Our media buying agencies: Revel Interactive, Acadia More wear in every wear™. 🌿

Expanding into Europe is a big milestone, and it doesn’t have to be complicated. We’re proud to share how Gerber Childrenswear is scaling across 10 European markets with the support of Amazon. From logistics and compliance to advertising and insights, this collaboration has allowed us to focus on what matters most: growing the brand and reaching more families. As Todd Wilson, EVP of eCommerce, shared, this partnership has created a smooth and scalable path for long-term success. Take a look at how it all came together 👇

📣Looking to work for Gerber?📣 Our team in Greenville, SC is growing, and we’re looking for passionate, creative, and driven individuals to join us! If you’re ready to make an impact in a brand that has been trusted by families for generations, we’d love to hear from you. Open Roles: Senior Manager, Packaging Engineering: Lead strategy, development, and execution of innovative sustainable and cost-effective packaging solutions to elevate the customer unboxing experience. [https://lnkd.in/ehNDKTe6] Senior Lifestyle & Editorial Product Photographer: Capturing authentic moments with infants and young children to produce high-quality, editorial-style product images. [https://lnkd.in/evW8BYeE] Retail Analyst: Analyze sales, inventory, and POS data to identify trends, highlight opportunities, and inform decisions that drive growth and profitability. [https://lnkd.in/eD749PZ5] Each of these hybrid positions are located in Greenville, SC and offer great benefits. If you’re ready to join a company that blends creativity, innovation, and care, apply today on LinkedIn! 💙 #GerberChildrenswear #NowHiring #GreenvilleJobs #JoinOurTeam #CareerGrowth #PackagingEngineering #PhotographyJobs #RetailAnalytics