frog

Explore the serious side of playful design.    In our latest episode of the Design Mind frogcast, Jenny Savage, Senior Visual Designer at frog, explores a topic that often gets overlooked in business and design conversations: play.    As products, services and digital experiences become increasingly complex, creating simplicity requires intention. It requires creativity. And often, it requires a willingness to embrace a more playful approach.    Play can make technology feel more human. From AI to everyday digital interactions, moments of creativity and even silliness can foster stronger connections and deeper engagement.  In this conversation, we also discuss neurodiversity, AI and what dating apps reveal about the way we design human experiences today.    Listen to the podcast now → https://fro.gd/4xEYs1H   #MakeYourMark 

Why being found is not the same as being chosen. AI is transforming how customers discover brands. Systems now decide which options appear and which brands make the shortlist. That makes visibility essential. But it's no longer enough. AI may decide what enters consideration, but customers still decide what gets chosen. That choice is shaped by trust, identity, experiences and meaning, built long before the moment of search. In our latest article, we explore:  - Why discovery and choice are no longer the same moment  - How AI is reshaping what it takes to be considered  - What makes customers choose your brand over the algorithmic default Read the full article → https://fro.gd/3RQ8sGc #MakeYourMark 

What does luxury look like in a world where expectations are constantly evolving?   In the latest Design Mind frogcast, frog’s Anne-Laure Colcy and Gagandeep Gadri unpack five emerging trends shaping the future of luxury through 2030, based on insights from 5,000+ high-net-worth individuals worldwide. Joined by Accor’s Agnès Roquefort and frog’s Caroline Le Bars, the conversation explores what these shifts mean for hospitality, from branded residences to the reimagining of the Orient Express.   From the resurgence of physical retail to the promise of space tourism, this episode offers a glimpse into what's next for luxury brands and the experiences they create.   Listen now → https://fro.gd/4bZqsoa   #MakeYourMark

Great brand experiences turn intention into action. Proud to have helped Lloyds Banking Group and British Cycling bring Sofa to Saddle to life, shaping a distinctive brand experience that connects partnership, identity, product and activation through one cohesive digital-first system. Built to give people the confidence to get back in the saddle. Katie Bray #MakeYourMark

The most interesting AI stories are no longer happening on screens. They're happening in factories, warehouses, labs, and cities.   Physical AI is rapidly becoming a real-world capability, not just a future vision. Delighted to see Capgemini recognized as 'a Market Shaper' in the Gartner® Emerging Market Quadrant for “Physical AI Services – Established Vendors” report and named as the ‘Company to Beat’ for Physical AI Services.   #MakeYourMark

What does luxury really mean today and where is it headed by 2030? In our latest Design Mind frogcast episode, frog's Anne-Laure Colcy Versavau and Gagandeep Gadri unpack five new trends reshaping the luxury landscape, drawn from research with 5,000+ high-net-worth individuals worldwide. Then, Caroline Le Bars sits down with Accor's Agnès Roquefort to explore what these shifts mean for hospitality, from branded residences to the reimagined Orient Express. From retail's resurgence to space tourism, this episode is packed with insight for anyone shaping the future of luxury. Listen now → https://fro.gd/4bZqsoa #MakeYourMark

What happens when we build faster than we learn? Thanks to AI, many organizations are building products quicker and shipping faster than ever before. This might feel like progress, but a gap is emerging. Investment in building has surged, but investment in learning hasn’t kept up. Teams are producing outputs at scale, but they’re not always stopping to understand what those outputs actually do. The latest Design Mind article from frog explains how organizations that are the best learners - not just the fastest builders - will have the competitive advantage. Read the article now to find out more → https://fro.gd/4yoOjY2 #MakeYourMark

Why do only 19% of consumers want AI agents to be their primary brand interface? Let’s discuss agentic commerce. Infrastructure for autonomous purchasing is being built as you read this. But to convince consumers, brands first need to create agent-assisted experiences that feel useful, trustworthy and human. Our latest article explores: - Why agentic commerce hasn’t had its “ChatGPT moment” yet - What OpenAI’s Instant Checkout experiment revealed about consumer readiness - How brands like Macy’s, IKEA and Walmart are already reshaping commerce with conversational AI Autonomous purchasing is coming. But the most successful experiences will preserve the parts of shopping people actually enjoy: discovery, anticipation and exploration. Read the article → https://fro.gd/4f2uKxg #MakeYourMark

Great ideas only create impact when they can exist in the real world.   That's why we're excited to see Ryan Starling, our Head of Industrial Design, West Coast, contributing to this collaboration and helping bridge the gap between breakthrough innovation and practical application.   It's a great example of how design can help turn emerging technologies into experiences that make a meaningful difference in people's everyday lives.   Read more here → https://fro.gd/4y7YQa9   #MakeYourMark

What is atomic marketing and how does it revamp your org chart to supercharge transformation? Marketers cannot run twenty-first century capabilities through twentieth-century structures. But what’s the solution?     Our latest article explores the rise of the “Atomic Marketing Organization,” a new operating model designed for an era in which agentic AI executes at scale while human value comes from judgment, creativity and outcome ownership.    We examine the following developments:  - Marketing roles evolve from specialists to outcome leaders.  - Small, flexible hubs replace rigid departmental structures.  - AI agents absorb execution, enabling people to focus on strategy, innovation and decision-making.  - Scaling becomes a question of system capacity, not headcount.    Read the full article → https://fro.gd/4wwbJsD #AtomicMarketing #MakeYourMark