Fractal’s cover photo

About us

Fractal is a publicly listed global enterprise AI company with a vision to power every human decision in the enterprise. With a workforce of over 5,000 professionals across North America, EMEA, and Asia-Pacific, Fractal partners with Fortune 500® companies to embed AI into critical business decisions across growth, supply chains, pricing, and customer experience. Committed to sustained innovation, Fractal invests more than 5% of its annual revenue in AI research and development, supporting foundational AI research, product development, and IP creation that address both immediate client needs and long-term technological advancement. For more information, visit https://fractal.ai/?utm_source=linkedin&utm_medium=coverpic&utm_campaign=socialmedia

Industry
Business Consulting and Services
Company size
5,001-10,000 employees
Headquarters
New York
Type
Public Company
Founded
2000
Specialties
Marketing Analytics, Advanced Analytics, Forecasting, Customer Lifetime Value, Pricing & Promotions Optimization, Consumer Insights, Customer Lifecycle Management, Customer Analytics, Predictive Analytics, Artificial Intelligence, Machine Learning, Integrated Marketing Effectiveness, Data Science, behavioral science, design thinking, data engineering, and Agentic AI

Locations

  • Primary

    Suite 76J, One World Trade Center

    New York, US

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  • Oberoi Garden City, Western Express Highway

    Level 7, Commerz II, International Business Park

    Mumbai, Maharashtra 400 063, IN

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  • Palo Alto

    Playground, 380 Portage Avenue, Palo Alto, CA

    Santa Clara County, California, 94306, US

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  • 11911 NE 1st St

    Suite 206

    Bellevue, Washington 98005, US

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  • WeWork, office number 06-103, 5 Merchant Square,

    London, W2 1AY, GB

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  • Level 2 Chimes Building Plot 61

    Sector – 44

    Gurugram, 122003, IN

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  • 4th floor, West Tower Block 2A

    Embassy Tech Village Devarabesanahalli, Outer Ring Road

    Bengaluru, 560103, IN

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  • Tower 2, Level 20 & 21

    201 Sussex Street

    Sydney, NSW 2000, AU

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  • 40 University Avenue

    Suite 904

    Toronto, Ontario M5J 1T1, CA

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  • F2B1, No.84 Sanlin Road

    Pudong New District

    Shanghai, CN

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  • Mainzer Landstrasse 50

    60325 Frankfurt am Main

    Frankfurt, DE

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  • 2 Peach Garden #18-02

    Meyer Road

    Singapore, 437603, SG

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  • c/o MSG Services Gmbh Vorstadt

    32, 6304 Zug

    Switzerland, CH

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  • 14 Vasylkivska Street,

    building D

    Kyiv, 03040, UA

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  • Vallgatan 30,

    411 16

    Goteborg, SE

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  • Kingsfordweg

    151, 1043GR,

    Amsterdam, NL

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  • Sardar Patel Road

    1st Floor, Awfis, Prestige Cosmopolitan, Sardar Patel Rd, Little Mount,

    Chennai, Tamil Nadu 600034, IN

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Employees at Fractal

Updates

  • View organization page for Fractal

    841,584 followers

    Srikanth from Fractal delivered the annual Dewang Mehta Memorial Lecture on the eve of India's 80th Independence day at Ahmedbad where he urged the newest generation of top students from Gujarat to become entrepreneurs, leverage intelligence too cheap to meter and become the architects of Viksit Bharat 2047. What do you think of expanding Dewang Mehta's Roti, Kapada, Makan, Bijli, Bandwidth slogan to now include intelligence? nasscom

    View profile for Srikanth Velamakanni
    Srikanth Velamakanni Srikanth Velamakanni is an Influencer

    Roti. Kapada. Makan. Bijli. Bandwidth. Intelligence? On the eve of India's 80th Independence Day, I had the honor of delivering the Shri Dewang Mehta Memorial Lecture in Ahmedabad. Dewang took charge of a young nasscom in 1991, when it was far from obvious that India would become a global technology powerhouse. He famously expanded the essentials India had talked about for decades: Roti. Kapada. Makan. Bijli. Bandwidth. (Food, clothing, shelter, Electricity, Bandwidth) He understood something before it was obvious. Technology matters most when it becomes infrastructure for everyone. As I addressed the bright students from all over Gujarat (some 600 people in the room), I suggested, with great respect, that we add a sixth word to Dewang's list: Intelligence. Every Indian must have access to intelligence, and as intelligence becomes more abundant (and too cheap to meter), the things that are distinctly human become even more valuable. Judgment. Curiosity. Imagination. Conviction. Learning how to learn. The courage to build. So I made an unusual appeal to a room full of academic toppers: "some of you should become entrepreneurs!". In 2020, India had about 50 space startups. Today we have around 440 - young engineers building rockets, engines and satellites. Nobody gave them permission to imagine. They took it. We need that ambition in AI, robotics, semiconductors, healthcare, energy and manufacturing. And here is arithmetic worth doing. In 2047, when India turns 100, the students in that hall will be in their early forties - the prime of their careers. Viksit Bharat is not a slogan for them. It is their life's project. AI provides India an unprecedented opportunity to leapfrog - and gives this generation the chance to build it. My gratitude to Harish Mehta and the Dewang Mehta Foundation for keeping Dewang's conversation alive for 25 years, and my congratulations to the toppers and to the winners of the Dewang Mehta IT Awards and the Maverick Effect AI Challenge. Dewang saw India's future before it was obvious to everyone else. The baton is now with this generation. Roti. Kapada. Makan. Bijli. Bandwidth. And Intelligence. Sharing the full transcript of my lecture here. Jaimin Shah Dr. Chetan Samant

  • View organization page for Fractal

    841,584 followers

    We're excited to announce the launch of the beta version of the BMC Health AI Chatbot on WhatsApp, powered by Fractal's Vaidya.ai.   This marks the first deployment under the MoU between Fractal and the Brihanmumbai Municipal Corporation (BMC), Mumbai's civic body, to bring AI-powered healthcare innovation to one of India's largest public healthcare networks.   Through the WhatsApp chatbot, citizens can access trusted health information, receive simplified lab report explanations, and find nearby BMC healthcare facilities with ease.   This chatbot is part of a broader initiative that also includes: 🔸 AI-guided pre-consultation support for doctors 🔸 A Public Health Intelligence Dashboard that helps administrators identify emerging health trends using anonymized insights   BMC's healthcare network handles more than 16.8 million OPD visits and generates over 3 million laboratory reports annually, underscoring the immense potential for responsible AI to improve healthcare access. Through this partnership with BMC, Fractal is helping unlock that potential by deploying practical AI solutions that support citizens, clinicians, and public health administrators alike.   To access Mumbai's BMC Health AI Chatbot on WhatsApp, message +91 98929 93368.   Read more here: https://lnkd.in/exEezds2 [Image Description: Informational poster from BMC and Fractal promoting a WhatsApp-based Health AI Chatbot powered by Vaidya.ai. The graphic highlights 24x7 access to lab report summaries, trusted health information, nearby BMC healthcare facilities, and includes the WhatsApp number +91 98929 93368 for Mumbai citizens.] #BMCxVaidya #Vaidya.ai #HealthChatBot Srikanth Velamakanni | Suraj Amonkar | Shubhendra Kanade | Surya Tiwari | Vibhu Mohan | Gautam Bhutani | Ashu Agrawal | Kunal Singh | Kirtana Sunil Phatnani | Vrushali Mehta | Mohnish Jain | Prithvi Shenoy | Saket S., | Lalit Kumar Pal | Sheena D'Mello | Tanusri N B | Sumanth Uppalapati

    • Poster for the BMC Health AI Chatbot on WhatsApp, powered by Vaidya.ai, with a contact number and health service information.
  • View organization page for Fractal

    841,584 followers

    A successful Data Privacy Week doesn’t end when the campaign does. The real measure of success is how consistently privacy is reflected in the choices we make every day, across every role, and throughout the AI solutions we build. In this closing message, our Chief Information Officer, Manish Tiwari, reflects on the journey from privacy awareness to responsible action, highlighting why governance, responsible AI, and trust remain central to everything we do at Fractal. Privacy isn’t a one-week initiative. It’s part of how we innovate, collaborate, and build lasting confidence with our clients and partners. Protecting data. Strengthening AI. Building trust. #ResponsibleAI #DataPrivacy #AIGovernance #Trust #DataGovernance #PrivacyCulture #Innovation #Leadership #Fractal #ArtificialIntelligence Somya Agarwal | Prateek Sharma | Manisha Tejwani

  • View organization page for Fractal

    841,584 followers

    What if you could cut Bayesian modeling costs by 4X while making workloads run 3X faster? A leading organization was facing long-running Hierarchical Bayesian Regression workloads, high compute costs, and limited opportunities for experimentation. With GPU-accelerated Bayesian workflows built on Databricks and Spark, Fractal helped transform a 12-hour modeling process into a faster, more scalable framework. The result? Faster insights, better resource utilization, and a more agile approach to Bayesian modeling. Read the full case study: https://lnkd.in/e4cQjBpY    #BayesianModeling #DataScience #AIAtScale #Databricks #AdvancedAnalytics 

  • View organization page for Fractal

    841,584 followers

    Privacy is everyone's responsibility.   What happens when privacy becomes more than a policy and becomes a mindset?   At Fractal, we are spending Data Privacy Week exploring just that. From understanding our data and collecting with purpose, to protecting, retaining, and building trust in AI, we are bringing privacy closer to the work we do every day.   5 days. 5 pillars. 1 shared responsibility.   Through conversations, expert sessions, games, guides, privacy stickers, and great team participation, one message stayed at the heart of the week: Privacy first. Responsible AI always. Because privacy isn't a one-week activity. It's a choice we make in every role, every decision, every day.   Protect personal data. Enable responsible AI. Build trust.   #DataPrivacyWeek #Privacy #PrivacyFirst #AIAlways #ResponsibleAI #DataProtection #AIandPrivacy #Trust #PrivacyByDesign #Fractal #SharedResponsibility Somya Agarwal | Prateek Sharma | Manisha Tejwani

  • View organization page for Fractal

    841,584 followers

    Privacy and security go hand in hand. Privacy defines how personal data should be handled. Security provides the safeguards that make privacy possible. As cyber threats continue to evolve, building secure systems is only part of the equation. A strong security culture depends on informed decisions and everyday actions taken by every employee. In this message, our Chief Information Security Officer, Priya Gangwani, shares why security enables privacy, the role of technology and controls, and why each of us is a custodian of the information entrusted to Fractal. Because every secure action helps build trust. #CyberSecurity #DataPrivacy #InformationSecurity #PrivacyByDesign #ResponsibleAI #Trust #CyberResilience #Fractal #SecurityCulture #DataProtection Somya Agarwal | Prateek Sharma | Manisha Tejwani

  • View organization page for Fractal

    841,584 followers

    Three days. Countless conversations. One clear takeaway: the future of enterprise AI is being built on agentic systems, trusted data, and experimentation at scale.   It was energizing to connect with the AI and data science community at DataHack Summit 2026 hosted by Analytics Vidhya. From showcasing PiEvolve to exchanging ideas on the future of AI, one theme stood out: realizing AI's potential starts with the right foundation.   Key highlights:   🔸Srikanth Velamakanni's keynote, Reimagining Work in the Age of Intelligence, explored how AI can drive economic growth and redefine how work gets done in the years ahead.   🔸Our PiEvolve hack session demonstrated how enterprises can turn complex data into business-ready ML outcomes through agentic workflows, evolutionary optimization, and built-in governance.   🔸At the Fractal booth, we connected with industry leaders and practitioners through live demos and conversations on agentic AI and accelerating AI-driven transformation.   Thank you to everyone who engaged with us, shared perspectives, and exchanged ideas. The conversations don't end here. We're excited about what comes next.   Srikanth Velamakanni | Pranay Agrawal | Suraj Amonkar | Rasesh Shah | Raj Aradhyula | Saikiran Botla | Ritesh Thakur | Fardeen Pettiwala | Ayyappa Kethan Pachipulusu | Garima Beniwal | Shubhankar Jadhav #DataHackSummit2026 #DHS2026 #PiEvolve #AgenticAI #EnterpriseAI #Fractal #AIInnovation #DataStrategy [Image Description: Event photos from DHS2026, featuring Srikanth Velamakanni presenting on stage, attendees engaging at a booth, and team members posing for group photos at the exhibition area.]

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  • View organization page for Fractal

    841,584 followers

    Most collections teams are still working from aging reports. 𝐓𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦? 𝐀𝐧 𝐚𝐠𝐢𝐧𝐠 𝐫𝐞𝐩𝐨𝐫𝐭 𝐭𝐞𝐥𝐥𝐬 𝐲𝐨𝐮 𝐰𝐡𝐚𝐭'𝐬 𝐥𝐚𝐭𝐞. What it should tell you: 🔸 Which balances are actually collectible 🔸 Which customers are likely to pay 🔸 Which actions will unlock the most cash That's the difference between tracking AR and converting cash. The future of collections isn't age-sorted lists. It's AI-guided prioritization that focuses teams on the accounts with the highest cash impact. Find out how AI helps collectors focus where cash is most recoverable: https://lnkd.in/ewBnewQS Srikanth Velamakanni | Pranay Agrawal | Matt Gennone | Ajoy Singh | Prathmesh Thergaonkar | Shipra Sooden | Rishi Seth | Juned Ahmed | Yuvaneet Bhaker | Siddharth Malik | Amish Swami | Venkatesh Ponniah | MOHIT MUKHEJA | Saurabh Srivastava | Arumugam Jayabalan | Nireeha Chalasani | Prithwish Dev | Abhishek Yadav | Vaibhav Agarwal | Sriram PK | Vamsi Krishna Bhupasamudram | Abhinav Sharma | Ivneet Kaur #WorkingCapitalManagement #InvoiceToCash #FinanceTransformation #ARManagement #CPG

  • View organization page for Fractal

    841,584 followers

    As AI continues to reshape the way we solve problems, one principle remains constant: 𝐭𝐫𝐮𝐬𝐭 𝐢𝐬 𝐞𝐚𝐫𝐧𝐞𝐝 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐝𝐚𝐭𝐚 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬. At Fractal, Data Privacy Week is more than an awareness campaign. It’s an opportunity to reinforce that privacy is embedded across the entire data lifecycle, from discovering and collecting personal data responsibly to securing it, retaining it appropriately, and ultimately building trust. In this opening address, our 𝐃𝐚𝐭𝐚 𝐏𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐨𝐧 𝐎𝐟𝐟𝐢𝐜𝐞𝐫, Somya Agarwal, shares why privacy is fundamental to responsible innovation and how each of us contributes to building a culture where data is respected every day. Together, we are committed to: 𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗻𝗴 𝗱𝗮𝘁𝗮. 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻𝗶𝗻𝗴 𝗔𝗜. 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗿𝘂𝘀𝘁. Prateek Sharma | Manisha Tejwani #DataPrivacyWeek #DataPrivacy #ResponsibleAI #PrivacyByDesign #Trust #AI #DataGovernance #Fractal #Legal #DataProtection #PrivacyCulture

  • View organization page for Fractal

    841,584 followers

    Everyone wants to build agents. Few stop to ask if they actually need one.     A request comes in? Build an agent.  An email needs to be understood and routed? Agent.  A process requires summarization, validation, and an update to a downstream system? Agent.     We've become so fascinated with AI agents that we're starting to use them everywhere.  But not every workflow needs autonomy.     If a process has a clearly defined path, known rules, and predictable outcomes, introducing an agent can create unnecessary complexity through additional monitoring, governance, debugging, and potential failure points.     In many enterprise use cases, the winning approach is surprisingly simple:  🔸 Use agents where interpretation and judgment are needed.  🔸 Keep orchestration deterministic where execution is already understood. Agentic systems are incredibly powerful, but power isn't the objective.     The objective is choosing the right approach.     Read the article to determine whether your AI system should be deterministic, agentic, or a thoughtful blend of both: https://lnkd.in/dT77Fgey #AgenticAI #EnterpriseAI #AIStrategy #AppliedAI #AIGovernance Harmanpreet Singh

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