Factors.ai

I got on a call with Steve Armenti a few weeks ago to plan a webinar for Factors.ai. He used to run demand gen at Google, built $2B+ in pipeline there, now runs his own ABM agency. I expected the usual: talk about tools, AI, "personalization at scale." Instead he said something that's stuck with me since: most ABM teams are trying to make 1:1 relationships scalable, and that's the wrong goal entirely. Some things aren't supposed to scale. The scalable stuff: your ads, your emails, your landing pages, has become table stakes now. Everyone's doing it. The real relationships are what you build after that, and they should stay small and human on purpose. We ended up building the whole session around that split, plus three more things that came out of the call: how to actually prioritize accounts (most teams are only looking at a fraction of the signals available), the one step almost everyone skips before building a target list, and where AI genuinely helps vs. where it's just noise. If you run ABM and deal with buying committees that aren't small; multiple stakeholders, long cycles, real budget on the line; I think you'll get a lot out of this. Thank you again, Steve, for agreeing to this. Really excited about this one. Aug 13. Register here: https://lnkd.in/gU2pfc3V

We are the leading provider of ‘X’ is corporate-speak for a mom at brunch bragging 'well MY son got into every Ivy League school'. Technically could be true, definitely exhausting, and nobody at the table believes it until their bff says ‘yeah, actually that’s true’. That's basically every company page right now. Every brand says they're the best. Every logo wants to claim the crown. But we know the audience isn’t entirely buying it. Not because it's false, because it's EXPECTED. Joshua Stout (Founder, Beyond The Funnel) said something on our latest webinar that's been living rent-free in our heads: person-to-person trust just trumps company-level trust. Because when the company says it, it's marketing. When an actual human at that company says it, in their own voice, with their own opinions, sounding like a person and not a press release, suddenly people lean in. That's thought leader ads in a nutshell. Same message, way more credibility, all because it came from a person instead of a logo. Moral of the story: stop making your brand brag about itself. Let your people do the talking. They're the friend at brunch everyone actually believes. 🎥 Joshua breaks it all down in this webinar with Praveen Das, Co-founder and CMO: https://lnkd.in/gtzYaJdX

Ever since I was little, I wanted to unify intent signals and turn them into pipeline for marketing teams.

Ever since I was little, I wanted to unify intent signals and turn them into pipeline for marketing teams.

Doc ads, lead gen forms, thought leader ads, the tactics that used to feel like cheat codes are still around, but they've stopped behaving the way they used to. What turns a cold audience into a signed deal has changed, and most B2B teams are finding out the hard way: budget spent, pipeline flat, and a CMO in your inbox asking "so... how's it going?" That's the conversation we're having on July 23rd. Joshua Stout, Founder of Beyond The Funnel, has spent the last few years running this playbook across real accounts with real money on the line. Our co-founder, Praveen Das, is sitting down with him to talk through what's actually working, what's burning your cash, and how B2B marketers should be adjusting before Q3 ends with all of you sending crying emojis to each other on Slack. 📅 July 23, 2026 🕚 11:00 AM CT What you'll walk away with: ➡️ What's working, and what's no longer working, in LinkedIn Ads in 2026 ➡️ Which ad formats are delivering real results today, and where they perform best across the funnel ➡️ How to run smarter ABM and 1:1 account-based campaigns ➡️ How to think about attribution and understand LinkedIn's actual impact on pipeline ➡️ Practical takeaways from real campaign testing — the kind that involved actual spreadsheets, not just a strong opinion If your LinkedIn strategy is still running on 2023 assumptions, consider this your intervention. A gentle one. Link in comments.

Been meaning to write this for a while. We've been using Factors.ai at Scrut Automation to sharpen our account prioritization and it's quietly become one of the most valuable pieces of our GTM stack. The problem it solves is a classic one: marketing generates interest, but sales doesn't always know which accounts to focus on first. Factors gives us a clear, signal-based view of which accounts we should prioritize, so our team spends time where it matters and reaches out with relevance and context instead of going in cold. What I didn't expect was the level of partnership. Big shoutout to Harish G N and Praveen Das. The last few months of working together have been excellent. Fast responses, genuine investment in our use cases, and a team that ships new capabilities constantly. The roadmap has me excited too, the new AI Agents in particular. Can't wait to get those into production. If you're a B2B marketing or RevOps team trying to figure out where to focus your GTM energy, Factors.ai is worth a serious look. 👏 #ABM #B2BMarketing #MarketingOps #Revops

Not our CRM notes. Our notes are ✨ immaculate ✨ That's coz we use Scout's Account Research Agent to get all the information on the account. Before we jump into a call we already know - what was their first touch-point with us, which ad did they see, which blog they read, who's on the buying committee and so much more! Talk to us if you want all this juicy intel before you reach out to that account.

We're hiring a Content Marketing Specialist. Grab a chair, we've got a type in mind. Someone with a genuine allergy to bad B2B content: the "in today's fast-paced digital landscape" openers, the framework that's really just a bullet list with extra steps. You use AI, but you know exactly where it falls apart. AI will hand you an okay-ish paragraph and call it done. It won't tell you when a POV is stale, or when that POV can't stand on solid ground. That's something only a human can do. What you'll actually do * Write long-form SEO content for the factors.ai blog - guides, frameworks, opinion pieces. That's the bulk of the job, so it had better be the thing you love doing. * Develop original takes grounded in research. Not summaries of what's already out there. * Interview customers, sales reps, and internal experts to surface insight nobody else has. * Work with our content marketer to shape the editorial calendar and ship the work. * Craft newsletters and lead nurture sequences, and occasionally contribute copy for paid campaigns. What we need from you * Extreme fluency in written English, the kind that comes from years of reading and writing it daily. The writing is the job, so this isn't negotiable. * 2–3 years of writing experience, with at least one in B2B or SaaS. * A portfolio of long-form work you actually wrote. Not edited. Not committee blogs. Not 500-word listicles. * Strong opinions, well-held. You can take a position on the page and back it. * Solid SEO foundations - keyword strategy, search intent, writing for AI Overviews - and the instinct to implement it without it showing. * Fluency with AI tools, and the critical instinct to know when the output isn't good enough. * Based in Bangalore (HSR Layout), or willing to relocate. This is an in-office role. Bonus points * You've written for an ABM platform, demand gen tool, attribution platform, or revenue tech company. * You can point to a piece of long-form work you're genuinely proud of, and talk about why like a person, not a job applicant. How to apply: Send your resume and full portfolio to marketing@factors.app. Applications without a portfolio don't get read.

Your competitors' ad library is like a teenager’s diary. Full of confessions. Their crushes (the hooks they bring up on every first date, er, ad). Their insecurities (the objections they can't stop trying to preempt). Their deepest anxieties about who's actually winning. Reading someone's diary is wrong, obviously. LinkedIn just forgot to lock this one. (It’s Christmas!) Every ad your competitors have kept running for three months indicates a real budget behind a real bet. Unlike their thought leadership posts (where everyone's perpetually "thrilled to announce"), their ads can't afford to lie. What they're spending on is what they actually believe will win. Look closely, and you'll find the full map: which value props they lead with, which pain points they want to own or already own, whether they're building trust with testimonials or stats or analyst badges, whether they're going soft CTA or hard. And the best bit (drum roll please!):  the gaps. The angles nobody is consistently owning. That's your invitation to go frolick in that little nook and make it yours! The problem is that most teams do this analysis once. A Google Doc is born, everyone nods in the strategy meeting like they've discovered fire, and then the document ascends peacefully to the cloud, never to be opened again. Meanwhile, your competitors are swapping out creatives every 3-4 weeks. By October, you're making positioning decisions off of January's intel, which is a great way to feel very productive while quietly losing ground. LinkedIn Advisor exists for exactly this. Drop in your competitors' URLs. It scrapes their ad libraries and hands you everything: formats, messaging, volume, how long each creative has been live, and what is the messaging that they want to own, in one place. What you’d scramble to do every time your CMO asks, ‘What’s happening at the house next door?' just takes 5 minutes! And it’s free! free! free! (We’ll stop here before we topple down further and start to sound like a telemarketing commercial). But we checked with leadership multiple times, and IT IS genuinely free. Link in comments.