Twenty years ago, we began a journey in Dubai. Today, we're proud to be part of homes and communities across territories. Thank you for your trust, your loyalty, and every milestone we've shared. And the journey continues.... #Emax #20Years #ThankYou Landmark Group Mushtaq Ahmed Vivekkumar Gupta Pradeep A Meena Tintu Cherian Akshay Shinde Sham Sunder Pradeep Nair Shafeer P.K. Ankit Jain Vishal Gupta Manoj Lodha Lalit Grover Vishal Singh Kishore Kumar Ramamurthy Praveen Rathinam Anup Sharma Zeeshan Hyder Priya Kumar Dheeraj Anand Umar Mohammed Mirza Mansoor Baig Rajendra Giri Ravi Kumar Cristofel John Ello Robinson Marianayakam Muhammad Azim Mohammed Zafar Fahim Pooja Shukla Srishti Khurana Payal Israni Roocha Kale Nigel Fernandes
About us
Emax is the largest electronics retail chain in the Middle East, and an integral part of Landmark Group – the iconic retail conglomerate founded in 1973 that houses highly successful retail concepts such as Babyshop, Centrepoint, Shoe Mart, Home Centre, Splash, Lifestyle, and Max. Emax currently has over 35 stores across the UAE, Oman, and Qatar. Since the opening of the first Emax store in 2005, the brand has grown to become the number one electronics retailer in the UAE. It has been awarded the ‘Power Retailer of the Year’ at Channel ME Awards 2014 & 2013. Emax was also honored by the Department of Economic Development (DED) after topping the 2013 Consumer Friendliness Index in the Electronics category.
- Website
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https://uae.emaxme.com/
External link for Emax
- Industry
- Retail
- Company size
- 1,001-5,000 employees
- Type
- Privately Held
- Founded
- 2005
Employees at Emax
Updates
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One month ago today, on #4thJuly, Team #EmaxPhoenix made its mark at Landmark Games 2026! 🏆🔥 Competing across all #9sports, our teams showcased exceptional determination, teamwork, and resilience against some of the strongest competition in the Group. And we didn't just participate, we returned home with #2championshiptrophies, bringing glory in #Cricket 🏏 and #TableTennis 🏓 along with #PlayeroftheTournamentaward in Cricket. The day was a perfect blend of healthy competition, camaraderie, and an unwavering winning spirit. Behind every match was weeks of dedication, countless practice sessions, and the commitment of teammates who pushed themselves to give their very best. A huge thank you to every player who represented Emax with pride and to every colleague who showed up, cheered, and stood by us until the very end. Your energy made all the difference. Here's to raising the bar, on and off the field. 💙🧡 #LandmarkGames2026 #EmaxPhoenix #TeamEmax #WinningSpirit #Sportsmanship #CricketChampions #TableTennisChampions #OneTeamOneDream Landmark Group Mushtaq Ahmed Vivekkumar Gupta Pradeep A Meena Tintu Cherian Akshay Shinde Sham Sunder Pradeep Nair Shafeer P.K. Ankit Jain Vishal Gupta Manoj Lodha Lalit Grover Vishal Singh Kishore Kumar Ramamurthy Praveen Rathinam Anup Sharma Zeeshan Hyder Priya Kumar Dheeraj Anand Umar Mohammed Mirza Mansoor Baig Rajendra Giri Ravi Kumar Cristofel John Ello Robinson Marianayakam Muhammad Azim Mohammed Zafar Fahim Pooja Shukla Srishti Khurana Payal Israni Roocha Kale Nigel Fernandes Chandra Sekhar Kemburu Osama Loutfy
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The Landmark Tower shines bright with Emax. Celebrating 20 incredible years of innovation, trust, and bringing the latest technology closer to our customers. Here's to many more years together. #Emax20Years #EmaxUAE #20YearsStrong #LandmarkTower #Celebrating20Years Landmark Group Mushtaq Ahmed Vivekkumar Gupta Pradeep A Meena Akshay Shinde Sham Sunder Pradeep Nair Shafeer P.K. Ankit Jain Vishal Gupta Manoj Lodha Tintu Cherian Lalit Grover Vishal Singh Kishore Kumar Ramamurthy Praveen Rathinam Anup Sharma Zeeshan Hyder PRIYA KUMAR Dheeraj Anand Umar Mohammed Mirza Mansoor Baig Rajendra Giri Ravi Kumar Cristofel John Ello Robinson Marianayakam Muhammad Azim Mohammed Zafar Fahim Pooja Shukla Srishti Khurana Payal Israni Roocha Kale Nigel Fernandes
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Emax at #MakeInUAE 2026 | Driving Conversations on Regional Business Leadership. #MakeInUAE Forum 2026, organized by the Ministry of Industry & Advanced Technology (MoIAT) at ADNEC, Abu Dhabi, Emax President Mushtaq Ahmed joined industry leaders from #Jacky’s Group and #Eros Group for an engaging panel discussion on #ScalingSuccess: Business Leadership in the Gulf, Middle East & Africa” The discussion explored what it truly takes to build, scale, and sustain businesses in one of the world’s most dynamic and fast-evolving regions from navigating growth opportunities and customer expectations to driving innovation, leadership transformation, and long-term business resilience. Bringing together leaders from across the electronics and retail industry, the session offered valuable perspectives rooted in real business experience and regional market understanding, while also highlighting the importance of empowering the next generation of talent and enterprises. Make it in the Emirates continues to create meaningful opportunities for industry leaders to exchange ideas, strengthen partnerships, and contribute to the region’s future growth agenda. A valuable opportunity for Emax to be part of strategic conversations shaping the future of business and retail across the region. #Emax #MakeInUAE #MIITE2026 #Leadership #Innovation #BusinessGrowth #RetailExcellence #ElectronicsIndustry #FutureReady #UAE #AbuDhabi #IndustryLeadership #StrategicPartnerships #MiddleEastBusiness Landmark Group Mushtaq Ahmed Vivekkumar Gupta Pradeep A Meena Akshay Shinde Sham Sunder Pradeep Nair Shafeer P.K. Ankit Jain Vishal Gupta Manoj Lodha Lalit Grover Vishal Singh Kishore Kumar Ramamurthy Praveen Rathinam Anup Sharma Zeeshan Hyder PRIYA KUMAR Dheeraj Anand Umar Mohammed Mirza Mansoor Baig Rajendra Giri Ravi Kumar Cristofel John Ello Robinson Marianayakam Muhammad Azim Mohammed Zafar Fahim Pooja Shukla Srishti Khurana Tintu Cherian Payal Israni Roocha Kale Nigel Fernandes
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Emax Shines in #London at the #AppleExcellenceProgram. We are bursting with pride! Shiela Aguid our dedicated Apple Champion, was nominated to attend the prestigious Apple Excellence Program (AEP), an exclusive 2-day training event held in London. Shiela was the only professional from the UAE’s electronics industry selected by Apple Middle East to be part of this global event, a truly remarkable achievement. This annual program offers organizations a unique opportunity to nominate their champions, and we are proud to have given Shiela the opportunity to be part of this experience this year. The program brings together key aspects of the business to build a strong community of advocates and experts, while deepening product knowledge and enhancing customer experience. The learnings from this experience will further strengthen how we deliver value and elevate the customer journey at Emax. This global exposure reinforces our commitment to building future-ready talent and bringing world-class expertise back to our customers. 🌍 #Emax #AppleExcellenceProgram #EmployeeExcellence #CustomerExperience #FutureReadyTalent #LearningAndDevelopment #GlobalExposure #TeamEmax #ProudMoment Landmark Group Mushtaq Ahmed Vivekkumar Gupta Pradeep A Meena Akshay Shinde Sham Sunder Pradeep Nair Shafeer P.K. Ankit Jain Vishal Gupta Manoj Lodha Lalit Grover Vishal Singh Kishore Kumar Ramamurthy Praveen Rathinam Anup Sharma Zeeshan Hyder PRIYA KUMAR Dheeraj Anand Umar Mohammed Mirza Mansoor Baig Rajendra Giri Ravi Kumar Cristofel John Ello Robinson Marianayakam Muhammad Azim Mohammed Zafar Fahim Pooja Shukla Srishti Khurana Tintu Cherian Payal Israni Roocha Kale Nigel Fernandes
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Emax reposted this
At Landmark Group, creating meaningful customer experiences goes beyond service delivery. It is rooted in a shared culture of care, accountability, and collaboration that guides how teams across the business show up every day. That same commitment is reflected across our brands, including Emax where teams continue to show up with purpose in moments that matter most. Whether resolving issues remotely, adapting to unexpected delivery challenges, or ensuring customers remain supported through changing circumstances, every action is driven by responsiveness, ownership, and attention to detail. Across functions and locations, collaboration enables seamless execution and consistent customer experiences. With a mindset focused on solutions and collective success, teams continue to strengthen long-term customer trust while bringing Landmark Group’s people-first values to life every day. #Teamwork #RetailOperations #CustomerCare #LandmarkGroup
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Throwback to #IGNITE 4.0—when the time was just right. ✨ At Emax, teamwork isn’t just built in meeting rooms - it comes alive when creativity meets collaboration. Our office teams stepped into the kitchen for the #EmaxMasterChef Challenge, and what followed was a perfect recipe of teamwork, innovation, and fun. With limited resources, ticking clocks, and big ideas, teams had to think fast, plan smart, and work together to deliver something extraordinary. The challenge sparked: 👩🍳 Collaboration under pressure – roles were divided, strengths were leveraged 🎨 Creativity & innovation – turning simple ingredients into standout dishes 🤝 Team bonding – trust, communication, and lots of laughter along the way Beyond the recipes, the Emax MasterChef Challenge showed that when teams collaborate and create together, even with constraints — great results always follow. #IGNITE #EmaxMasterChef #OneTeam #Teamwork #EmaxCulture #WeWinTogether #CreativityAtWork #Collaboration #Connect #Collaborate #Recharge #TogetherAsOneTeam Landmark Group Mushtaq Ahmed Vivekkumar Gupta Pradeep A Meena Akshay Shinde Sham Sunder Pradeep Nair Shafeer P.K. Ankit Jain Vishal Gupta Manoj Lodha Lalit Grover Vishal Singh Kishore Kumar Praveen Rathinam Anup Sharma Zeeshan Hyder PRIYA KUMAR Dheeraj Anand Umar Mohammed Mirza Mansoor Baig Rajendra Giri Ravi Kumar Cristofel John Ello Robinson Marianayakam Mohamed Nassar Muhammad Azim Mohammed Zafar Fahim Pooja Shukla Srishti Khurana Tintu Cherian Payal Israni Roocha Kale Nigel Fernandes
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When transparency meets engagement #Townhalls become truly powerful. In these unprecedented times, this is exactly what our people needed. More than a business update, this was a moment to listen, connect, and stand together as one team. Through open dialogue, shared clarity, and honest conversations, we strengthened trust, lifted confidence, and reinforced the collective spirit that keeps our people moving forward. From strategy to shop floor, townhalls done right remind us that our greatest strength lies in our people. #Townhall #LeadershipCommunication #EmployeeEngagement #CultureBuilding #TownhallsDoneRight #StrongerTogether #PurposeDriven Landmark Group Mushtaq Ahmed Vivekkumar Gupta Pradeep A Meena Akshay Shinde Sham Sunder Pradeep Nair Shafeer P.K. Ankit Jain Vishal Gupta Manoj Lodha Lalit Grover Vishal Singh Kishore Kumar Praveen Rathinam Anup Sharma Zeeshan Hyder PRIYA KUMAR Dheeraj Anand Umar Mohammed Mirza Mansoor Baig Rajendra Giri Ravi Kumar Cristofel John Ello Robinson Marianayakam Muhammad Azim Mohammed Zafar Fahim Pooja Shukla Srishti Khurana Tintu Cherian Payal Israni Roocha Kale Nigel Fernandes
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Celebrating the unity, strength, and unwavering spirit of the UAE. At Emax, we stand proud alongside a nation built on vision, resilience, and ambition. Together, we continue to move forward - stronger, united, and driven by purpose. #ProudOfUAE #Emax #LandmarkGroup Landmark Group Mushtaq Ahmed Vivekkumar Gupta Pradeep A Meena Akshay Shinde Sham Sunder Pradeep Nair Shafeer P.K. Ankit Jain Vishal Gupta Manoj Lodha Lalit Grover Vishal Singh Kishore Kumar Praveen Rathinam Anup Sharma Zeeshan Hyder PRIYA KUMAR Dheeraj Anand Umar Mohammed Mirza Mansoor Baig Rajendra Giri Ravi Kumar Cristofel John Ello Robinson Marianayakam Muhammad Azim Mohammed Zafar Fahim Pooja Shukla Srishti Khurana Tintu Cherian Payal Israni Roocha Kale Nigel Fernandes
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