Dynata

Brand lift studies don't have to take weeks to launch. Dynata+ Brand Lift is a self-serve, cross-channel measurement (digital, CTV, linear TV) with a real-time dashboard built in. Set up in minutes. Customize as you go. Backed by real people, not proxies. Ready to see your brand impact in action? https://hubs.li/Q04q1v5M0 #BrandLift #FirstPartyData #CTV #SelfServe

From playing guitar in his spare time to building the methodology behind Dynata's B2B profiling, Chris McCarthy brings the same care to every note and every data point. As Senior Profiling Manager, Chris helps supply the business with the profile points needed to target bids and studies. His team's new methodology for capturing B2B profiling points increased US feasibility by 42% last year, with other markets seeing gains of over 50%. His advice to anyone starting out is to learn SQL because it surfaces the problems that would otherwise stay hidden. Get to know the team behind Dynata! Follow along with #TeamDynata #EmployeeSpotlight.

Your market research already knows who matters most. It just doesn't know how to reach them. Audience Activation closes that gap. Dynata's people-based survey data enables cookieless audience modeling that builds custom segments at scale and delivers them to your media partner of choice, no cookies, no guesswork, just people who actually match your target. The result: campaigns that improve lifecycle marketing performance and reduce wasted spend. 📥 Get the full guide here: https://hubs.li/Q04rHl2_0

New to Dynata+ Sample? We've got you covered. We just published a Quick Start Guide to help you launch your first project faster, from setting up audience targeting to getting your survey live. Whether you're placing your first order or just want a refresher, it's a quick read that'll get you moving with confidence. Check it out in the Dynata+ Quick Start Guide. https://hubs.li/Q04qlw2h0

Most viewers can't tell an AI-generated ad from a human-made one. Some even prefer the AI version. Then you tell them it's AI, and everything changes. At Quirk's Media NY, we took the stage with Comcast Advertising to share new research showing that disclosure alone can significantly reduce perceived quality, authenticity, trust, and purchase intent, even when the ad itself never changed. Ira Citron from our team joined Travis Ford, Executive Director of Insights at Comcast and they dug into what that "disclosure penalty" means for anyone building or testing creative in an AI-powered world. They showed the data behind: 💡 where AI-generated ads are already working 💡 what tips consumers off 💡 how researchers can turn detection into real, defensible guidance for marketers navigating this shift We'd love to talk to you about the highlights and the important takeaways! And thanks to everyone who stopped by our booth (even if you were roped in by the free margaritas!). #MarketResearch #GenerativeAI #Advertising

Dynata+ Brand Lift gives agencies and brands a self-serve way to measure awareness, favorability, and intent across digital, CTV, and linear TV, with a built-in, real-time dashboard and competitive benchmarking. Set up in minutes. Customize as you go. Proving brand impact used to mean waiting weeks for results, or working with a budget that only the biggest campaigns could justify. Dynata+ Brand Lift changes that equation. Launch a study using KPI-driven templates grounded in survey best practices. Get automated feasibility based on your actual campaign parameters. Track aided awareness, brand consideration, favorability, and purchase intent in one dashboard, filterable by demo, geo, channel, and creative. The results come from real people, not modeled data. Backed by 70M+ global panelists: 📊 Cross-channel measurement: digital, CTV, and linear TV ⚡ Self-serve setup, no back-and-forth on quotes 🎯 Real-time optimization while your campaign is live Ready to measure what actually moves the needle? https://hubs.li/Q04nC-SR0

The polls were wrong again. Or were they? Bad sample doesn't announce itself. It just quietly shapes every model, every forecast, every headline that follows, until reality corrects them. And that correction can be painful and may even result in a loss of reputation. We focus on providing the highest research-grade, first-party data pollsters rely on to build models that reflect the electorate, not just the panel that was easiest to reach. If accuracy matters more than speed, start with better data. Read a bit more about our approach: https://hubs.li/Q04rGTly0 #Polling #Dynata #ResearchGrade #VoterInsights #FirstPartyData

Your next survey doesn't have to wait on anyone. Dynata+ Sample lets you define your audience, set your parameters, and get verified respondents in minutes, 24/7, without the back-and-forth. Real-time feasibility, instant pricing, credit card checkout. No admin bottleneck, no guesswork on quality. Backed by 70 million global panelists and a 96% data acceptance rate, you're not compromising to move faster. https://hubs.li/Q04nFKkd0

37% of advertising never reaches its intended audience. That stat alone should make every marketer pause before their next media buy. In fact, one global media and entertainment brand refused to accept it as the cost of doing business and rebuilt its entire approach to a reputation campaign around closing that gap. If what you do requires understanding an audience through survey data, you need that data to be real, activated at scale, and measured against actual exposure rather than assumptions. If that sounds amazing to you, then you'll love the story our Dynata experts put together in this free guide. https://hubs.li/Q04q0Kpx0

Is AI changing marketing faster than consumers are adapting to it? After two days of conversations, connections, and fresh perspectives at the Quirk's Media Event New York, one thing is clear: the industry is leaning into AI, but trust remains the ultimate differentiator. We were thrilled to partner with Travis Flood, Comcast, for our session, "The Transparency Trap: Why Consumers Like AI-Generated Ads Until You Tell Them They're AI," and dive into what consumer reactions to AI-generated content can teach brands. A big thank you to everyone who connected with our team: Richard Henderson, Ira Citron, Janice Caston, Josh Monroe, Dana S., Don Simons, Adi Dzebic, and Chelsea Palumbo. We had a great time. #QuirksNY #Dynata #AI #MarketResearch #Insights