Digitas Health

With a mission to “Reward Those Who See Health Differently,” the New York Festivals Health Awards rely on jurors who see health differently, too 🔬💫 That’s why DH is super honored, but not surprised, to share that our deputy Chief Creative Officer, Wid Souza, has been named an executive juror for NYF Health Awards ’26. Ever since his career-defining shift from consumer to healthcare advertising, Wid has leveraged his diverse portfolio and perspectives to help push healthcare communications to new and necessary places. I.e., he’s the perfect fit for the job (not that we’re biased or anything). We’ll be eager to see what comes across his desk this November! #NYFHealth #NYF #DH #ConnectedForGood

Healthcare influence is evolving and trust is leading the way. As patients increasingly turn to trusted creators, advocates, and healthcare professionals for information, brands have an opportunity to build relationships rooted in credibility, authenticity, and shared purpose—not just reach. Brian Mook shares what it takes to build a true trust ecosystem in healthcare influencer marketing and why that shift matters for the future of our industry. Read the full article here: https://lnkd.in/dC_g76HZ

We're honored to be named 3x finalists at the 2026 Fierce Pharma Marketing Awards, recognizing the bold ideas, strategic thinking, and collaborative spirit with our partners at Novartis US. Here's to pushing boundaries and making an impact. #FiercePharmaAwards

Our friends at Sermo and our very own HCP expert Erica Rivera, SVP, Engagement Strategy brought the summer heat to Media Labs with actionable insights and innovative approaches for meeting HCPs where they are.

A new group of new hires has entered the DH Villa! Feel free to pull them for a chat and hear about how they plan to keep our clients #ConnectedForGood Anna Schneider Tani Zipper Jasmin Hamilton Theo Chiong Marc Ferrara Mecca Scott Aleksei Omelchenko

Last week, we partnered with The Medical Advertising Hall of Fame for the annual Cannes Creative Review, bringing together some of the industry's top creative minds to unpack the most awarded, talked-about, and thought-provoking health work from Cannes Lions 🏆 A huge thank you to Allison Ceraso, Thiago Fernandes, Bruno Abner Rebelo, and Laura Florence for sharing their insights! Attendees got a rare behind-the-scenes look at what separated the winning work from the rest, insights from the jury room, and why certain ideas captured global attention. The strongest takeaway? The best creative work doesn't just communicate a message. It sparks a feeling, creates a connection, and leaves a lasting impact 💡 #CannesLions #HealthcareMarketing #TheHall #ConnectedforGood

Big news: we’ve got a new EVP! DH is thrilled to welcome Mecca Scott as Executive Vice President of Project Management & Client Operations. With more than 20 years experience, Mecca will lead the continued evolution of project management and client operations across DH—strengthening the connective tissue between teams, clients, and disciplines. From our President, Brian Lefkowitz: “Mecca brings the operational discipline and people-first leadership to simplify how work gets done, strengthen collaboration across the agency, and keep raising the bar for our clients.” See the full press release on Mecca’s appointment here: https://lnkd.in/gJqscjjy

Four finalist nods at the MM+M Awards. 👏🏻 We're honored to be recognized alongside our incredible partners at Novartis US for work designed to spark conversation, drive awareness, and help people take action on their health. Thank you to MM+M - Medical Marketing and Media for the recognition, and congratulations to everyone who helped bring “Relax Your Tight End” to life. #MMMAwards

LinkedIn Inspire 2026 is a wrap! And our Social Excellence reps have some takeaways👇   When it comes to healthcare creators and influence…   1. Trust beats transactional. Healthcare creators are getting selective. They want real science behind a product and brands they'd actually use themselves. Long-term partnerships are winning over one-off activations.   2. Don’t limit your influence to physicians. 3 out of 4 stable cancer care visits happen with nurses or NPs. Nurses consistently rank as some of the most trusted voices with the public. Your creator mix should reflect that.   3. AI scales discovery, not judgment. Great for creator search and content ideation, but clinical nuance and safety still need human review. Hybrid wins.   4. ROI is table stakes now. Vanity metrics are out; attribution and measurable outcomes are what clients expect in 2026.   5. Start early. Especially for HCP and emerging categories like GLP-1, build the influencer bench months before launch, not weeks.   Thanks to Yael Lavon, Gabrielle Runyon, and Ashley Po for the insights!   #LinkedInInspire2026 #HealthcareMarketing #InfluencerMarketing #DigitasHealth