Comcast Advertising

How does TV win in today's media landscape? Premium video advertising already delivers results throughout the funnel. According to James Rooke, the true opportunity lies in making TV as simple to buy as digital and delivering business outcomes that are easier to prove. In this chat with Justin Lebbon of the Unfiltered Media podcast, James dives into the importance of incrementality, the evolution of programmatic advertising, and why premium video is well positioned for the future. ➡️ https://comca.st/4xX9vnd

Increase ROI 💰 Enhance brand recall 🧠 Maximize reach 📣 Discover how Audience Addressable can unlock precise, household-level targeting across all screens, within a single ad campaign: https://comca.st/4xq25bG #addressabletv #addressableadvertising #tvadvertising

Go beyond your initial ad exposure to prove the true impact of your campaign. Swipe through to see how Comcast Advertising x Dynata help advertisers connect viewership to consumer perception, measure brand lift, and uncover which creative actually moves your audience. See how we’re already making a difference for clients like MINI USA: https://comca.st/4bX5V3G

What's Outcomes+ 🤔 We're so glad you asked. In this interview with Marketecture Media, Dawn Lee Williamson breaks down how our suite of solutions is finally proving TV's worth across every screen. Get a deeper look at what AI-powered targeting, full-funnel measurement, and access to premium inventory can do for your ad campaign. https://comca.st/4pNqC7U

Auto advertisers 📣 Comcast Advertising and Clarivoy are extending our commitment to bring dealers clearer visibility into how TV and streaming campaigns drive the outcomes that matter most, from showroom visits and shopper engagement to verified vehicle sales. Swipe through to see how it works ➡️ Ready to learn more? Check out our Harbor Nissan case study to see the partnership in action: https://comca.st/4bgJhmI

Every impression counts. The question is: how hard is CTV working for your brand? New research from VAB and TVision reveals that Premium Video Platforms drive higher attention, longer viewing sessions, and stronger co-viewing than YouTube on CTV, helping turn impressions into meaningful business outcomes. In our latest interview, VAB's Benjamin Vandegrift shares the findings behind their latest report "The Impression Gap" and what advertisers should know as they evaluate the true value of their media investments. Read the full interview: https://comca.st/4wZqLHE

We're hitting the road this summer and bringing our advertising insights directly to you 🚗 Our first stop: Pittsburgh, where advertisers and agencies came together to define what modern advertising success looks like, from premium video to trusted data and measurable outcomes. We even had a surprise appearance from former Pirates pitcher and commentator Steve Blass. Attendees got an inside look at: ✅ New research from our insights team ✅ A live demo of how fandom is measured ✅ Our partnership with Amazon Ads ✅ Key insights from our work with Mastercard and Clarivoy The best part? Hearing feedback like, "You made it so simple to understand," "We learned a lot," and "Seeing how fandom can be measured was super interesting." Thank you to everyone who joined us for the conversation! Keep an eye out for more stops near your city. 📸: Travis Flood

It's time to upgrade your perception of TV advertising. Today’s TV advertising isn't just for “traditional” screens. It's streaming, data-driven, and connected everywhere your audience is. With Comcast Advertising’s Outcomes+, you get AI-powered targeting that puts your ads in front of the right audiences, and full-funnel measurement that shows you exactly what that investment delivered. Check out what Outcomes+ can do for your next campaign: https://comca.st/44JZu02

Despite a crowded media landscape, sports continue to shatter viewership records, delivering millions of highly engaged fans year-round. In fact, sports accounted for 96% of the most-watched programming in 2025. That's why Comcast Advertising analyzed 80,000+ multiscreen TV campaigns to uncover how brands are maximizing their sports investments. 👉 Swipe to see four ways advertisers are reaching highly engaged audiences at scale through sports. Get a deeper dive on our insights: https://comca.st/3TcA6NP