Cloudinary’s cover photo
Cloudinary

Cloudinary

Technology, Information and Internet

San Jose, California 74,951 followers

Cloudinary helps brands manage, transform, optimize, and deliver engaging visual experiences at scale.

About us

Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With more than four million users, 13,000 customers and 80 billion assets under management, Cloudinary is the industry standard for developers, creators and marketers looking to manage, transform, and deliver images and videos online. As a result, leading brands are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction, and increased engagement and conversions.

Industry
Technology, Information and Internet
Company size
201-500 employees
Headquarters
San Jose, California
Type
Privately Held
Founded
2012
Specialties
Images, Cloud, Media, Internet, Video, technology, AI, Generative AI, Composable Architecture, Digital Asset Management, and Performance Optimization

Locations

Employees at Cloudinary

Updates

  • With a presence across 60 countries and more than 130 shops, industry-leading department stores, airports, and online, Paul Smith is a world-famous style icon known for its distinctive tailoring and fluorescent pink flagship store in Los Angeles. Working with Cloudinary has enabled Nish Patel and his team to unlock crucial returns on the brand’s investments into high quality visual media, including a 40% reduction in asset management costs and a 45% boost in video-enabled sales. Nish is part of Cloudinary’s four-million strong developer community. Have you joined us yet? Find out more: https://okt.to/MyFec9

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  • No Account, No API Keys, Can We Still Build a Working App? I'm handing my agent one challenge: turn messy phone photos into marketplace ready product images, with real features, background removal, cropping, optimized delivery, etc. The catch is I'm not setting up anything. No credentials. Just one prompt and a live, production ready environment the agent provisions for itself, on the spot. So the question is... does it build? Let's find out together, tune in to episode 1. 📅 Aug 13, 2026 🕐 1PM ET / 10AM PT

    No Account, No API Keys, Can We Still Build a Working App?

    No Account, No API Keys, Can We Still Build a Working App?

    www.linkedin.com

  • A great video can still underperform when the same edit is published everywhere. TikTok, YouTube, and Instagram have different formats, audiences, and viewing habits. Instead of guessing what works, build a repeatable experimentation cycle: → Upload one master video → Generate platform-specific variants → Test formats, pacing, captions, and CTAs → Measure the results → Iterate on what performs best This guide shows how to create and organize video variants using Cloudinary and Node.js. Upload once. Test continuously. Let the data guide your creative decisions. https://okt.to/ECMGXu

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  • Some developers build apps. Others build experiences that make a difference. Nivrithi Shiva Kumar is a great example. From postpartum wellness to sustainable shopping and creative media, she's building experiences that put people first. With Cloudinary handling image optimization and delivery, she can stay focused on creating great user experiences. One developer. One story. Part of a community that's now four million strong.

  • No longer just for marketing, video is now used across sales, support, training, internal communications, recruitment, customer content, compliance and AI-mediated discovery, making it a core enterprise infrastructure workload. In his latest piece for Forbes Technology Council, Cloudinary CTO and co-founder Tal Lev-Ami argues that the technology leaders that succeed in a video-first world will be the ones who apply the right mix of automation, IT and human skills. They can reduce infrastructure costs, improve governance, make enterprise knowledge searchable and avoid turning video into another unmanaged data-sprawl problem. https://okt.to/OtcaBT

  • Reflecting on his recent discussions with retailers, Aaron Smedley, Cloudinary’s GM, Shopify Ecosystem, says, “there’s a definite ‘manic energy’ in the air surrounding agentic commerce.” In his latest piece for Retail Technology Magazine, he explains that the first first step for retailers dipping their toe into agentic commerce lies in the optimisation of metadata and compression for images and video content – and how this sets up a domino effect for revenue growth. https://okt.to/Z4sdYW

  • Video is everywhere. But is your strategy ready to scale? From delivery and encoding to accessibility and localization, every capability shapes how effectively your video performs across channels. In just three minutes, the Video Maturity Assessment reveals where your strategy stands, where the biggest opportunities lie, and what to prioritize next. Swipe through the carousel, then discover your Video Maturity Score and personalized roadmap: https://okt.to/BuPaNV

  • Every startup eventually reaches the same question: build it yourself or choose the right platform. Scott Anderson, founder of two SaaS startups, compared the options before choosing Cloudinary for image hosting and dynamic transformations. For him, the decision came down to developer-friendly documentation, an intuitive UI, and transformations that just worked. Behind four million developers are countless engineering decisions like Scott's. See why Scott made the call 🎧

  • Many platforms are adding "agent support" this year. Cloudinary has been building for this moment since 2012. When we founded Cloudinary, we knew that automation and increasingly rapid development cycles would define the future of software. Every architectural decision since then – API-first, AI-native, deterministic APIs, structured metadata from the first upload – was made with that belief. Today, that foundation meets today's agent-native reality. Platforms built for human developers and adapted for agents leave agents to infer what's possible. Cloudinary was built so agents can invoke capabilities designed to be automated from the very first prompt. Fourteen years of conviction. Built for this shift. 🔗 https://okt.to/TcDyJZ

  • Every startup eventually reaches the same question: build it yourself or choose the right platform. Scott Anderson, founder of two SaaS startups, compared the options before choosing Cloudinary for image hosting and dynamic transformations. For him, the decision came down to developer-friendly documentation, an intuitive UI, and transformations that just worked. Behind four million developers are countless engineering decisions like Scott's. See why Scott made the call 🎧

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