Blend

What does a #FinancialServices marketing team need while operating with flat headcount and tighter budgets? Another #AI platform? More tools? A bigger team? 59% of #marketing leaders lack the budget to execute while adopting AI. 76% say AI expertise is their biggest skills gap. The missing piece was never more AI. It was the right people. As Carl Brown from Citi puts it: "Outstanding client focus, provision of best-in-class resources, and invaluable partnership. They are intent on understanding our needs and how to fulfill them, often going above and beyond to fill gaps to ensure optimal outcomes. Blend has a clear focus on client satisfaction and ensuring win-win outcomes for our companies." #Talent that knows the business, navigates governance from day one, and is equipped for where the work is going. The teams winning this aren't the ones with the most AI pilots. They're the ones with the right people. We published a point of view on exactly that. Explore it here: https://lnkd.in/eGMhksFs #WorkforceSolutions #AIAdoption #TalentStrategy #MarketingLeadership Maggie Melnick | Dana Klaboe | Catherine Gibson | Lori Murphy | Steve Wilson | Alec Hicks | Caroline Caldwell | Melanie Smith | Aidan Dillenburg

We’re honored to once again be named to Inc. Magazine's #Inc5000 list, marking Blend’s eighth consecutive year on the list. For us, this recognition reflects the company we have continued to build: one with the scale, expertise, and global reach to help leading enterprises turn rapidly evolving technology into measurable impact. Over the past year, we have entered new markets, expanded our reach across the Americas, Europe, India, and the Middle East, and strengthened our capabilities through strategic acquisitions. We’ve also deepened our relationships with some of the world’s leading technology companies—achieving AWS Premier Tier and Snowflake Elite Partner status and becoming an OpenAI Services Partner—while doubling down on #agenticAI through the launch of BlendX. Together, these investments are helping more clients move AI beyond experimentation and into production at enterprise scale. Through every stage of our growth, one thing has remained constant: our commitment to bringing together exceptional people, deep industry expertise, data, and AI to solve our clients’ most important challenges. Eight years on the Inc. 5000 is a milestone worth celebrating, and a powerful reminder that we are still building. Thank you to our clients, partners, and global team for continuing to grow with us. 🚀 #EnterpriseAI #DataScience

Your decisioning engine can choose the right action. Your #GenAI stack can shape the response. Your channels can deliver it. But they don’t always work from the same customer context or in the same moment.   That coordination gap, not a lack of technology, is why personalization still feels fragmented.   The Agentic Activation Layer closes it by bringing adaptive decisioning, context-led GenAI, and agentic orchestration together. This allows the app, website, call center, store, and messaging channels to respond from a shared understanding of the customer.   The pieces are already in place. The breakthrough is making them act as one.   See the architecture in action → https://lnkd.in/eBadYtVe   #Telecom #AgenticAI #Decisioning #CustomerExperience Rob Lanoue | Chad Holmes | Oscar Rodriguez Nicolat | Christian Davies | Ryan Serpan | Caroline Caldwell | Melanie Smith

“If you don’t know who you are, what your values are and what you stand for, it’s so easy to be swayed.” That message from Susan Griffin-Black reflected one of the many meaningful insights shared during Growth Without Compromise: Lessons from Iconic Founders. Hosted by the Nasdaq Entrepreneurial Center and moderated by our Chief Client Officer at Blend Maggie Melnick, the conversation brought together Joan Barnes, Susan Griffin-Black and Margaret O'Leary, Inc. to discuss entrepreneurship, reinvention and building businesses that last. From staying true to a company’s purpose to making difficult pivots, the founders showed that values are not separate from growth. They are often what make sustainable growth possible. #AILeadership #Innovation #WomenInLeadership 

People are everything. Building a global team where people can grow and thrive takes dedicated leadership. Today, we’re excited to welcome Marissa Kane Crozier to Blend as Senior Vice President of People Operations. Marissa brings more than 20 years of experience across HR, people operations, and talent acquisition. At Blend, she will strengthen employee development, create clearer paths for career growth, and build scalable global programs that foster engagement, trust, and belonging. Please join us in welcoming Marissa to Blend! 👏 Read the announcement: https://lnkd.in/d9w6wm22 #LifeAtBlend #PeopleOperations #Leadership

Proud to see our AI for Good EMEA team members, Jake Barrett and Jack Young, bringing their insights back from the recent AI for Good Conference in Geneva.  AI for Good is far more than a company initiative, it's the standard we hold our work to, and reflections like this from our own team are the best proof of that.  Read their full piece linked below.  

Proud to have been a partner for the Nasdaq Entrepreneurial Center’s Milestone Summit 2026. Congratulations to the entire team on an impactful event celebrating founders, innovation, and growth. Coming up next with the Nasdaq Entrepreneurial Center: Tomorrow, Blend will moderate Growth Without Compromise: Lessons from Iconic Founders, featuring three women who have built enduring brands with purpose, creativity, and resilience. The conversation will feature: - Joan Barnes, Founder, Gymboree - Susan Griffin-Black, Co-Founder & CEO, EO Products - Margaret O'Leary, Inc., Founder, Margaret O'Leary, Inc. We are especially excited to have our very own Maggie Melnick, Chief Client Officer at Blend and member of the Blend Women’s Network Steering Committee, moderating the conversation. There is still time to register and join us tomorrow: https://lnkd.in/eavwYc-n #Blend360 #NasdaqEntrepreneurialCenter #WomensNetwork #Leadership #Entrepreneurship

What an incredible day at #PEGAInnovate 2026 in Hyderabad! 🚀 Beyond the hype of GenAI, Pega delivered a very grounded message: enterprise AI needs to be predictable, governed, and cost-effective. A few big takeaways from the day: 💳 "Priced by the Case, Not the Token": The hidden trap in enterprise GenAI is token inflation caused by LLMs re-reasoning every workflow step. Pega's deterministic architecture keeps costs predictable by including tokens in a flat per-case model. Game-changer for ROI. 🎯 Pega Customer Engagement Studio: Impressive look at how GenAI and real-time decisioning are coming together to simplify complex customer journeys. Making next-best-action orchestration intuitive for business teams is where the real value lies. 🛡️ Human-in-the-Loop is mandatory: Autonomous execution is great, but adult supervision is better. Pega’s focus on built-in "Human-in-the-Loop" guardrails ensures AI speeds up operations without sacrificing compliance or control. 🏏 Cricket & Tech Leadership: When in India, cricket naturally has to be part of any major event! The fireside chat featuring legendary Indian opening batsman, Krishnamachari Srikkanth (Cheeku), and Deepak Visweswaraiah was a standout moment, drawing compelling parallels between cricket and technology, from navigating unpredictable pitches to taking bold, calculated risks in digital transformation. 🤝 The Power of Community: Great to connect with so many brilliant minds, industry peers, and partners across the Hyderabad tech ecosystem Huge thanks to the Pegasystems team for hosting a fantastic event, our team was proud to support and be part of it as one of the sponsors! 🌟 Were you at #PEGAInnovate yesterday? What was your top session? 👇 #PEGAInnovate2026 #Pega #EnterpriseAI #AgenticAI #CustomerEngagementStudio #DigitalTransformation #HumanInTheLoop #HyderabadTech Naga Sujith | Prasad Deshpande | VinaySimha Sastry | Venkata Subrahmanya Pavan Kumar Attili | Syam Kumar Muvvala | Abdul Sameer