Join veteran technology reporter and Thrive emcee Laurie Segall for our SPECIAL Thrive "Know Before You Go" webinar, September 2 @ 1ET. Get the inside track on main stage sessions, AI Hackathons, breakout strategies, and networking opportunities. ☑️ Hear from Thrive leaders shaping the agenda ☑️ Get your questions answered ☑️ Show up prepared 🌴 Register now and leave with a clear sense of where to focus your time and energy at the big event in Los Angeles: https://lnkd.in/gU7DtvM2 #Thrive26 #AI #Innovation #AppDirect
AppDirect
IT Services and IT Consulting
San Francisco, CA 168,917 followers
The only end-to-end platform for succeeding in the digital economy.
About us
AppDirect is a San Francisco-based B2B subscription commerce platform company that brings together technology providers, advisors, and businesses to simplify how they buy, sell and manage technology. More than 1,000 providers, 10,000 advisors and 5 million subscribers rely on the AppDirect ecosystem of subscription marketplaces to power their innovation, growth, and success. If you are interested in career opportunities at AppDirect check out our current openings here: https://www.appdirect.com/about/careers#jobOpenings
- Website
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http://www.appdirect.com
External link for AppDirect
- Industry
- IT Services and IT Consulting
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Cloud service marketplace and management platform, Cloud service and application distribution, Digital Economy , End-to-End cloud commerce platform , and Subscription Commerce
Products
![Click here to view AppDirect]()
AppDirect
Marketplace Platforms
Customize and launch a B2B marketplace faster than ever before! The AppDirect platform helps companies of all sizes, across all industries, get to market quickly with industry-leading B2B marketplaces.
Locations
Employees at AppDirect
Updates
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Today: Mapping AI opportunities that matter. Our Unlock Enterprise: AI workshop brought partners and customers together with Zoom, Devs.ai, and AppDirect specialists to build real action plans for live business challenges. Not theory. Not slides. Just hands-on strategy they can activate immediately. 🎯 #UnlockAI #AI #PartnerEcosystem #AppDirect
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We asked, you answered: AI adoption is entering a more disciplined phase. As organizations move beyond experimentation, the pressure is mounting around governance and risk, cost control, and proving business value. That is why AI strategy cannot stop at access. It needs visibility, guardrails, and control built in from the start. How is your organization approaching the next phase of AI adoption? #AI #AIGovernance #CostOptimization #BusinessValue #DigitalTransformation #AppDirect
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AppDirect reposted this
Los Angeles is calling. The leaders shaping the future of AI, business, and the channel will all be in one room this fall. Keynotes that challenge how you think. Sessions that change how you operate. Conversations you can't have anywhere else. Are you with us? 📅 September 29 to October 1, 2026 | JW Marriott L.A. Live, Los Angeles, CA Grab your ticket: https://lnkd.in/g6YtXnrK #Thrive26 #AppDirect #AI #Leadership #B2BCommerce #LosAngeles
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Mathew Spolin, AppDirect's SVP of Engineering, on why product judgment matters more than ever: "When we can build almost anything, judgment becomes more valuable: knowing what not to build, what to simplify, and what must be excellent." Building got easier. Deciding what's worth building got harder. Read Mathew’s full post ➡️ https://lnkd.in/gX7Ugmii #Engineering #ProductStrategy #AI #AppDirect
Building software has become dramatically easier. It's exciting! And also a little dangerous. When the cost of building a prototype drops, the difficult work is no longer implementation. It shifts to more important up-front decisions. Deciding: • What problem is genuinely worth solving? • Who experiences it often enough to change behavior? • What should be simple, and what complexity is unavoidable? • What has to be true for a promising idea to become a reliable product? The best product work still begins with curiosity and a willingness to sit with the problem longer than feels comfortable, to obsess over details that others might not notice. A fast demo can create momentum. I have built my share of these! But customer trust is earned through the less glamorous things: clarity, resilience, thoughtful defaults, and an experience that holds up when real work happens. New tools, including AI, can help teams explore more possibilities. That is a gift. But they do not remove the need for product judgment. If anything, when we can build almost anything, judgment becomes more valuable: knowing what not to build, what to simplify, and what must be excellent.
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Los Angeles is calling. The leaders shaping the future of AI, business, and the channel will all be in one room this fall. Keynotes that challenge how you think. Sessions that change how you operate. Conversations you can't have anywhere else. Are you with us? 📅 September 29 to October 1, 2026 | JW Marriott L.A. Live, Los Angeles, CA Grab your ticket: https://lnkd.in/g6YtXnrK #Thrive26 #AppDirect #AI #Leadership #B2BCommerce #LosAngeles
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Winning with AI starts with outcomes you can measure and controls you can trust. Our latest webinar recap with Nicolas Desmarais breaks down governance, productivity, and 3 moves your team can make right now. #AI #Governance #EnterpriseAI #Productivity #AppDirect #Devs.ai
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Data center systems spending is expected to jump 62.5% in 2026, according to Gartner. This is more than an infrastructure story. It is a sign that AI is reshaping the full B2B technology stack, from software and cloud to power, capacity, and cost. The opportunity now is to help customers scale AI more efficiently and manage the business tradeoffs that come with it. Read the full breakdown ➡️ https://lnkd.in/g4q2WXvC #Gartner #IaaS #Energy #AI #Datacenters
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The countdown to LA is on. Zack Kass is taking the Thrive 2026 stage in Los Angeles. As the former Head of Go-To-Market at OpenAI and one of the most compelling voices in AI today, his message is clear: this isn't a moment to fear. It's a moment to lead. Grab your spot now. 👉 https://lnkd.in/ghccM6ks #Thrive26 #AI #Leadership #B2BCommerce #AppDirect #ZackKass
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AI is entering a more disciplined era. The conversation is shifting from experimentation alone to clearer focus, stronger guardrails, and measurable business value. That shift is top of mind for business leaders working to manage AI cost and usage, strengthen governance, and scale what works. Follow Andy Sen for more insights on how enterprises can approach AI with greater clarity and control. #AI #EnterpriseAI #AIGovernance #BusinessValue #Devsai
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