Alma

This week, we’re taking a look at Spotify’s new “AI Persona” policy and what it could mean for brands creating AI-generated characters. From visibility and discovery to transparency and brand-owned IP, here’s what marketers should be thinking about as AI personas become part of the cultural landscape.

Extending our congratulations to our incredible Memorial Sloan Kettering Cancer Center partner, Popsy A., on being named an honoree in Ragan Communications and PR Daily’s Top Women in Marketing Class of 2026 in the Brand Marketers category!   The award recognizes women who drive measurable business impact, lead high-performing teams and help shape the future of the profession. As longtime partners of MSK, we’ve had a front-row seat to Popsy’s leadership and impact and couldn’t agree more with this well-deserved recognition. Congrats, Popsy! 👏

It’s not too late to join us for alma’s upcoming webinar, Hispanic Heritage Month & Beyond: Making Culture a Year-Round Strategy   As Hispanic Heritage Month approaches, we’re exploring a bigger question: How can brands move beyond one-time moments and build meaningful relationships with Latino consumers year-round?   Join marketing leaders, creators and cultural experts from IKEA, NBCUniversal and alma as they share examples of brands getting Hispanic culture right, the opportunities marketers should be paying attention to and what it takes to create work that feels relevant.   📅 August 12 ⏰ 4–5 PM ET   Reserve your spot today: https://lnkd.in/eDhgyjtp

Our Co-President & CCO Alvar Suñol will be representing alma in the Effie Awards Latin America jury this year, where he'll be reviewing some of the most creatively effective work in the region. Congrats, Alvar! 

We’re incredibly proud to see our very own Alexandra Rodriguez named a 2026 Ad Age Rising Star.  ️ Alexandra has helped bring creative strategy to life for brands like Intuit QuickBooks and Girl Scouts of the USA, and we couldn’t be more excited to see her hard work recognized among the industry’s top young talents to watch. Congratulations, Alexandra! Read the full article here: https://lnkd.in/eaty8CDz

Hispanic Heritage Month is more than a moment on the calendar. It’s an opportunity to examine how brands can build lasting cultural relevance with Hispanic audiences.   Join us for alma’s upcoming webinar where marketing leaders, creators and cultural experts from IKEA, NBCUniversal and alma will explore why meaningful connections with Latino consumers go beyond a single month. We’ll look at brands that are getting it right, how they’re showing up for Hispanic audiences year-round and how marketers can move beyond clichés and performative moments to create work that feels impactful and rooted in real cultural experiences.   📅 Save the date. August 12 from 4-5pm ET   Save your spot (limited availability): https://lnkd.in/eRjS9jAt

Your screen time might finally qualify you for a job. 👀
 alma is hiring a Social Content Creator in Miami! If you're always early to trends, can shoot on an iPhone, edit like a pro and turn internet moments into content people actually want to watch... we can't wait to meet you. Who you are: 🎥 Demonstrable experience creating social-first content from concept to capture to edit. 📍 Miami-based with a deep understanding of Instagram, TikTok, YouTube Shorts and emerging platforms. 📱📷 Comfortable shooting compelling content on both iPhone and camera. ✂️ Proficient in Premiere Pro and/or After Effects, with strong editing skills. 🎨 Able to create polished social graphics, layouts and creative assets. 📈 Trend-aware without chasing every trend. ✈️ Open to travel and excited to create content wherever the story takes you. 🤝 Curious, collaborative, and always eager to learn and grow. Send over your resume to jobs@almaad.com. #hiring #openroles #advertising

Your screen time might finally qualify you for a job. 👀
 alma is hiring a Social Content Creator in Miami! If you're always early to trends, can shoot on an iPhone, edit like a pro and turn internet moments into content people actually want to watch... we can't wait to meet you. Send over your resume to jobs@almaad.com. 

In his latest piece for MediaPost, our VP, Head of Strategy, Jorge Becerra explores what the World Cup revealed about modern marketing. As media continues to evolve and new trends become crowded, one principle remains constant: the ideas people remember are the ones that entertain and never feel like just another ad. Read the full article here: https://lnkd.in/eu3HYT2D

This week, we explore why AI quality is becoming a critical driver of consumer experience excellence.