Chocolate

What color is chocolate?

Chocolate is a warm shade of brown located between red and yellow on the color wheel. Its rich hue, which resembles milk chocolate, exudes comfort and groundedness.

What does chocolate look like on digital screens?

Chocolate is defined by the following color codes and values to ensure consistency across various digital platforms and devices.

- HEX code: #713600

- RGB value: 44.3% red, 21.2% green, and 0% blue

Accessibility considerations play a crucial role in UX and UI design color choices. Figma offers plugins in the Community to make sure your designs meet Web Content Accessibility Guidelines.

How should I effectively use chocolate in UI design?

Here are some ways to use chocolate in your designs:

• Add depth. The richness of chocolate brown is great for creating shadows and highlights on UI elements, creating a sense of dimension and separation from the background.
• Infuse warmth. Chocolate’s comforting qualities create a cozy and inviting atmosphere—perfect for coffee shops or bakeries. Use it as an accent color on buttons, text, or icons, paired with light and airy colors like cream or beige for a balanced look.
• Create a nature-inspired UI. For outdoorsy brands promoting activities like camping, hiking, or gardening, chocolate brown creates a sense of connection to the earth. It’s great as a primary or secondary color paired with other green hues and neutral shades to complement the natural aesthetic.

Keep in mind that color and its meaning can change from culture to culture—and at any given time. If you are designing for a global audience, research color considerations for your specific regions.

What are similar colors to chocolate?

For variations within the same rich spectrum as chocolate, consider:

• Mocha (#6D3B07) is a tad darker, resembling the coffee and chocolate infusion.
• Brown (#895129) brings a slightly lighter touch with the same warmth.
• Taupe (#54463A) appears cooler due to its gray undertones.
• Maroon (#550000) shares a similar richness, leaning more toward red with subtle hints of brown.

What colors go with chocolate?

To complement chocolate, consider pairing it with:

• Navy blue (#000080) provides a timeless and sophisticated color combination.
• Cream (#FDFBD4) provides a calming, neutral background that allows chocolate to pop.
• Forest green (#2E6F40) creates a harmonious palette with a natural feel.
• Burnt orange (#BE5103) adds to chocolate’s warmth to create an autumn-inspired color palette.
• Peach (#FFD3AC) offers a soft and gentle contrast next to chocolate brown.

Other colors worth considering include light blue for a relaxed feel, tangerine for a touch of vibrancy, and sage for an earthy color palette.

What colors conflict with chocolate?

While chocolate is warm, it may clash with:

• Royal blue (#305CDE) has a vibrancy that may create a harsh contrast next to chocolate.
• Gunmetal gray (#353E43) can appear muddy, disrupting chocolate’s warm and inviting vibe.
• Yellow-green (#CCFF00) lacks harmony with chocolate due to its vibrant appeal.
• Violet (#7F00FF) is cool and can create an unbalanced color combination.

What does chocolate symbolize?

Chocolate symbolizes stability, strength, and resilience. It also carries connotations of luxury and indulgence.

In color psychology, chocolate promotes warmth and comfort. Similar to a decadent piece of chocolate or a cup of hot cocoa, it also evokes feelings of pleasure. Due to its connection to natural tones, chocolate also brings about feelings of peace and tranquility.

In UI design, chocolate creates a warm and inviting atmosphere, ideal for coffee shops or bakery apps. Its richness is also useful for adding depth and texture to elements, which helps add visual interest to any UI.

What’s the history of chocolate?

The color name “Chocolate” was recorded in 1734, inspired by the shade of its namesake. However, the word “chocolate” entered the English language around 1600 after the Spanish introduced chocolate to the rest of Europe.

In ancient Rome, shades of brown were associated with the lower class. This connection shifted when chocolate became a luxury good in Europe, connecting the color to exclusivity. This likely contributes to today’s perception of chocolate brown as a color symbolizing indulgence and sophistication.

Aside from its connection to the sweet treat, chocolate’s earthy brown tones are found throughout nature. For example, the Chocolate Mountains in Southern California were named after the color, as they appeared to look like mounds of chocolate during the dry seasons. Today, chocolate’s versatility extends beyond its natural connection and is used in fashion, design, cosmetics, and art.

Color variations

Shades

Tints

Tones

Hues

Color Harmonies

Custom Palettes

Accessibility: Contrast Checker

Color simulations

Protanopia

Deuteranopia

Tritanopia

Achromatopsia

Color conversion

The hexadecimal color #713600, known as chocolate, has RGB values of R:113 G:54, B:0 and CMYK values of C:0, M:0.52, Y:1, K:0.56.