Business
The hidden psychology behind simple pricing amid the rise of AI
With the rise of artificial intelligence and big data, businesses can fine-tune prices to try to maximize profit. But new research from UW-Milwaukee suggests the opposite can be true: Fewer, better-designed price points may work better.
Highlighting UWM alumni-owned businesses on Small Business Saturday
This is a good chance to consider spending at local businesses rather than big-box retailers. Better yet, why not support businesses owned by UWM alumni? Here are a few to consider.
‘Bunch of jerks’: Research shows how brands can benefit from reclaiming insults
Companies usually ignore or try to refute criticism. But often, there’s a better way to respond, UWM researcher Katherine Du found.
Undergrad students study AI outsourcing and what it means for human jobs
Businesses are increasingly turning to AI outsourcing to increase productivity. Gaurav Sachdeva and Gaurav Saluja are finding that the effects are not always what we might expect.
Sociology alum brings sustainability to the vineyard
Meghan Murphy parlayed her degree into her dream job, overseeing Gundlach Bundschu Winery’s fields in California, ensuring that the operation is environmentally sound for generations to come.
How AI-powered chatbots can make – or break – consumer trust
The growing popularity of generative AI programs has supercharged the presence, and abilities, of those little text bubbles that pop up in the corner of so many consumer sites.
UWM helps student navigate career goals, and he lands a job that fits just right
Amir Foysal, an international student at UWM from Bangladesh, had a career goal: to find a position that blended business and technology. But he was struggling to find job titles that fit what he was looking for.
UWM Research Foundation awards bridge grants to UWM-related companies
The Bridge Grant Program invests in new companies of UWM faculty, staff and students that have licensed intellectual property from the research foundation.
Student entrepreneurs look to streamline construction projects
Miscommunication and cost overruns can abound in any building project. Two UWM student entrepreneurs are developing a way to overcome these problems, especially in developing countries where language and technology barriers add to the challenges.
Lubar College of Business signs MBA agreement with Indian university
The University of Wisconsin-Milwaukee Lubar College of Business has reached an agreement with the Indian Institute of Technology Kanpur (IITK) to bring early MBA students to the Milwaukee campus to complete their degrees.