This week, Instagram has changed its logo (well, its text only one) and social can’t stop talking about it. X is giving a behind the scenes look into its ranking system and YouTube is making major changes in how you can earn money on the platform. Meanwhile, social is obsessed with making you guess things. Can you guess the album cover? Can you guess the film? Can you guess how much time we spent playing along? Read the full story here 👉 https://lnkd.in/eh2W9kDp
About us
We are a global socially-led creative agency, with unrivaled social media expertise. With over 1,300 people in 19 offices around the world, we deliver a global perspective to our clients in a time when social media is shaping culture. We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape. We work with the world’s biggest brands, including adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way. We Are Social is part of Plus Company.
- Website
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http://wearesocial.com
External link for We Are Social
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2008
- Specialties
- marketing, advertising, influencer marketing, advocacy programs, Production, Research & Insight, Cultural insights, Brand-building Strategy, Social Media, Creative, Paid Media, Distribution, Measurement, Branded content, Editorial Strategy, Sports Marketing, and Sports Sponsorship
Locations
Employees at We Are Social
Updates
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Online adults spend an average of more than 1 hour per day browsing social networks like Facebook and X. ⏰ If we add video-centric platforms like YouTube and TikTok into this mix, daily consumption jumps, resulting in a weekly average of 18 hours and 36 minutes per user. 🤯📱 For more data like this, read our Digital 2026 report now: https://lnkd.in/dcegiPKG #Chartoftheweek #Digital2026
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Creator usage rights are getting more complicated, especially as content moves into paid, across platforms, and now into AI. Our US SVP of Influencer & Partnerships, Liz Budd, shared her take with Net Influencer for their latest roundtable: “Brands should think about usage the same way they think about media: the broader the reach, the longer the duration, and the greater the commercial value, the greater the investment.” Read the full piece 🔗 https://lnkd.in/exj8zcZv
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Reddit has become one of the internet's most trusted destinations for genuine human conversation. And with over half a billion users globally, and total potential ad reach of 328 million people in the US alone, its time for brands to start paying it some attention. 👀 in this piece for Association of National Advertisers, global social intelligence associate director, Agalia Tan shares how Reddit provides valuable brand insights and how marketers can make an impact on the platform. Read more 👉 https://lnkd.in/eeFKBCYK
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This week, Meta gives users exclusive access to features in testing on Edits, X has rebooted its influencer rewards programme and Snapchat is trying to help brands get down with the kids. 😎 Meanwhile, some people are getting creative with trap doors in the kitchen, some are obsessed with Olivia Coleman’s upcoming film Wicker, and others are busy holding it down at home. Click here for the full story 👉 https://lnkd.in/ehCKvCZB
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As stereotypes might lead us to expect, younger people are the most frequent users of social media, with respondents aged 16 to 24 telling GWI that they use social media on an average of 4.6 days each week. 📱✨ For more data like this, read our Digital 2026 report now: https://lnkd.in/dcegiPKG #Chartoftheweek #Digital2026
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Lecture d'été, avec l'expertise de Jean-Baptiste Bourgeois dedans ⛱️
Mardi 21 juillet, les parlementaires français se sont mis d’accord pour interdire les réseaux sociaux aux moins de 15 ans. Une mesure radicale, qui vise à protéger les plus jeunes. Mais quid des autres ? D’après une étude publiée par le Financial Times, nous n’avons pas attendu que les autorités se saisissent du sujet pour commencer à nous protéger de la toxicité des réseaux sociaux, dont le trafic déclinerait lentement mais sûrement depuis 2022. Aurions-nous atteint l’âge de raison numérique ? On a enquêté sur les raisons de cette baisse et ses conséquences 👉 https://lnkd.in/dQxTPKc4 ✒️ Mathilde Simon
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We Are Social reposted this
Bringing back one of our biggest collectible programs ever, Disney OOSHIES™, has been an absolute highlight of my marketing career! ✨ Leading the campaign communications and watching this program play out with such incredible momentum has been a dream. Seeing families and fans across Australia and New Zealand fall in love with Disney OOSHIES™ has been amazing! A project of this scale is a true team effort. A massive thank you to our wonderful partners at Disney, Headstart, We Are Social and Cartology ANZ for such a seamless collaboration. Finally, a very special shout-out to our brilliant Collectibles team across Woolworths Group and BIG W: Robert Glenn, Emily Spicer, Georgia Blackmore, Emilie Fares, Ashlea Pike, Kate Littlejohn, Taihli D'Mello and Arlene Hubbard. Your dedication and hard work are what bring these iconic campaigns to life! 💚💙
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Ready for one last adventure? 💌🌍 When 13-year old Hailé from Toulouse wrote to Netflix about how deeply the RIV4LI series resonated with her, our team in Italy teamed up with Netflix Italy to create a bonus episode inspired by her story. ✍️ In the episode, members of the original cast travel to Toulouse for a comic book festival. When a comic book goes missing, an unexpected discovery leads them on a search for a French girl named Hailé. The episode culminates in a surprise visit to the real Hailé's home in Toulouse, where she makes a special cameo appearance. Watch the full episode exclusively on Netflix Italy's YouTube channel 👉 https://lnkd.in/ejZG_WZj
A 13-year-old fan wrote a letter to the cast of RIV4LRIES. Netflix turned it into an episode. Hailé, from Toulouse, France, fell hard for the Italian series RIV4LRIES. She picked up a pen and wrote to the cast, sharing what the show meant to her. That letter became the foundation for a new extra episode, written with the show's own writers and filmed in her hometown. Cast members Kartika, Samuele, Joseph and Duccio showed up at her door to surprise her. Hailé appears in the episode herself. Her mom later wrote to us, thanking the team for pushing her daughter out of her comfort zone and giving her a memory she'll carry for life. Hailé sent a letter. RIV4LRIES sent back an episode. At Netflix, fandom isn't just something we watch happen. It's something we build with the people who love our shows. Streaming now on Netflix Italy Doposcuola YouTube.