Tesco Media

Margaritas are having a serious moment, with tequila-based cocktails now worth almost £100m in UK retail after sales surged nearly 200% in the past year. 📈🍹 So, we loved seeing our Summer of Margarita activation in Tesco featured in The Grocer as part of its latest look at what’s driving growth across the category. Bringing together Rémy Cointreau, Tequila Patrón, Casamigos Tequila and Jose Cuervo, Tesco Media helped turn the growing love for a marg into a summer moment for shoppers at Tesco. Great to see the campaign highlighted alongside such exciting growth for the category. Take a look at the full article from The Grocer here👇 https://lnkd.in/efsymnmR

Big brands. Big movie. One integrated activation. 🐾 🦕 We're proud to have worked with Haleon and Paramount to create a first-of-its-kind multi-supplier brand stand supporting the launch of PAW Patrol: The Dino Movie. The activation brings together Aquafresh, Crayola, Maxwell Foods, Nala's Baby and Paramount, connecting shoppers with the PAW Patrol brand through a coordinated campaign. Activations in store included: ✅ Multi-supplier brand stand ✅ Aisle arch and banner dividers ✅ Power aisle screens ✅ Goalpost screens ✅ Tesco Magazine feature ✅ Online banner advertising This activation shows what’s possible when brands come together around a shared cultural moment. By bringing multiple partners into one connected campaign, Tesco Media created a integrated shopper journey across the store, helping brands stand out while reaching customers at key touchpoints. 🚀 Want to explore collaborative opportunities with Tesco Media? We'd love to hear from you. #TescoMedia #RetailMedia #PawPatrol #BrandCollaboration #Haleon #Paramount

We're excited to see the Smirnoff Round Mine platform come to life through an exclusive partnership with Tesco & Diageo. ✨ Built around the insight that some of the best moments happen at home, this fully integrated omnichannel retail media campaign put Smirnoff at the heart of every social occasion, connecting with customers from sofa to store. 🏠➡️🛒 Highlights included: ·      A standout Dean Street, Soho store wrap ·      Express store takeovers in key locations ·      A dedicated Smirnoff Brand Zone featuring cocktail inspiration and video ·      In-store digital screens and impactful point-of-purchase activation ·      Bespoke Scan as You Shop targeting capabilities ·      Whoosh integration for those last-minute Round Mine moments A brilliant example of how brands and retailers can work together to create connected customer experiences across the entire path to purchase. Take a look at the Smirnoff Round Mine platform on Tesco.com and explore how the campaign comes to life online 👇 https://lnkd.in/ex_bh-zY Watch this space for more Smirnoff inspiration and exciting campaigns to come… A fantastic team effort from everyone involved! 👏 Diageo Team: Nehal Poojara, Harriet O'Leary, Tarisha Reddy, Jessica Lace Jamie Carragher Tesco and TM Team: Champagne Cleary, Hayley Easton, Hollie Gubb (née Daniel), Mandy Crofts, Alannah L., Sophie Kennedy-Cooke, Bethany Wood, Emily Davies, Nicolás Ripoll Domínguez, Holly Rich, Lois Reed, Ryan Scully #TescoMedia #RetailMedia #OmnichannelMarketing #CustomerExperience #Smirnoff #Diaego

🫧 Laundry just got an upgrade… Working with Unilever, Tesco Media helped bring the relaunch of Persil Ultimate Capsules to life through a connected retail media campaign designed to be bold, unmissable, and present at every stage of the shopper journey 🛒 From sponsoring the Tesco Clean Event and driving awareness across onsite channels, to impactful in-store activations including a category-first JCD special build and Gondola End takeover, the campaign ensured Persil Ultimate capsules stood out where it mattered most. To build anticipation ahead of launch, a targeted onsite 'Coming Soon' campaign reached shoppers browsing online, before retargeting loyal Persil customers once the product was available. This connected approach kept Persil Ultimate front of mind from awareness through to purchase ✨ It's a great example of how retail media can power product launches at scale, combining standout creative, strategic targeting, and seamless channel integration to drive visibility and awareness throughout the customer journey. Looking to make your next product launch impossible to miss at Tesco? Get in touch with our team. 🚀 #TescoMedia #RetailMedia #ConnectedCommerce #Unilever

Our Propositions and Go-To-Market Director, Nick Ashley, recently joined It’s A Yes: Making It In Media podcast with Debra Sharron and Jo Wood for a discussion on the trends shaping retail media today, from first-party data and AI to the evolving role of retailers, brands and media owners. The conversation covers everything from: ✨ How first-party data and Tesco Clubcard insights create audiences brands can act on 📊 Why measurement and incrementality remain one of the industry's biggest challenges 🤖 The practical role AI is playing across creative, targeting and self-serve platforms 🚀 The skills needed to build a successful career in retail media A huge thank you to Debra and Jo for a brilliant conversation. For anyone interested in the future of retail media, it's well worth a listen. 🎧 Listen here: https://lnkd.in/ev2hGAqU #TescoMedia #RetailMedia #FutureOfRetailMedia

As England head into the semi-finals, the World Cup excitement continues in Tesco stores.⚽ Proud to have partnered with Budweiser Brewing Group (AB InBev) to bring this campaign to life through an integrated retail media activation, combining immersive in-store experiences with connected media across the shopper journey. A brilliant example of how brands can create memorable moments that capture attention and drive engagement! 👏🍺 #TescoMedia #RetailMedia #Budweiser #WorldCup

That's a wrap on MAD//FEST London! 👋 Over three brilliant days, we were proud to sponsor the Retail Media Evolved stage, sharing the latest thinking from Tesco Media and connecting with so many clients, partners and industry peers. A huge thank you to everyone who joined our sessions: 🎤 Jodie Kenny and Russell Franklin explored how challenger brands can break through the noise by finding their tribe and showing up in the moments that matter most. 🎤 tash whitmey shared why retail media needs to move beyond optimising individual channels to creating connected, helpful customer journeys that deliver better outcomes for both shoppers and brands. 🎤 Stephen Edwards joined Colin Horan and Jessica Cooke, MBA for a brilliant discussion on the role creativity plays in building brands through retail media. Most of all, thank you to everyone who stopped by to chat, shared their perspectives and made the past three days so valuable. The conversations, ideas and energy are what make events like MAD//Fest so worthwhile 💙

⚽ Bringing football fandom to life at Tesco. Tesco Media helped bring the ‘Bag a Legend’ activation to life by opening our Cheshunt store to the Walkers team, to film an exclusive social activation giving customers the opportunity to find football legend, Theo Walcott in-store and watch a game with him and influencer Miniminter. Built to complement a wider ‘Epic Watch Party’ campaign, the activation combined in-store excitement with social-first storytelling to drive social engagement 📣 and buzz for Walkers Crisps UK and Tesco. The content was shared across multiple channels, amplifying reach, driving conversation and generating over 4M views on Instagram and over 1M on TikTok and counting! 🏆 A brilliant example of how Tesco Media can help brands connect with shoppers through culturally relevant moments that drive engagement beyond the shelf. #TescoMedia #RetailMedia #Walkers #NoWalkersNoGame

MAD//FEST London is nearly here, and we’re excited to be returning as sponsors of the Retail Media Evolved stage. 🎤 Across three days, we will be sharing fresh thinking on how brands can unlock growth in a fast-evolving retail media landscape. 📍 Day one: Tesco Media’s Commercial Directors Jodie Kenny and Russell Franklin will explore how challenger brands can break through the noise, find their tribe and connect with them in the missions and moments that matter most. 📍 Day two: Tesco Media’s Managing Director tash whitmey will reveal why brands must evolve from planning and optimising channels in isolation to designing connected, helpful experiences that deliver better outcomes for customers and brands alike. 📍 Day three: Tesco Media’s Head of Agency Stephen Edwards joins Colin Horan and Jessica Cooke, MBA to discuss creativity and brand building in retail media. We're looking forward to three days of inspiring content and connecting with clients, partners and industry peers. If you're heading to MAD//Fest, we'd love to see you there. 👋

☀️🍹 The UK's favourite cocktail has officially taken the crown. With Margaritas becoming the UK's No.1 cocktail, we're helping brands make the most of the moment through our Summer of Margaritas platform.✨ Together with Rémy Cointreau, Proximo Spirits Diageo and Bacardi, we're bringing the occasion to life across the shopper journey with: 📍 A first-to-market JCD special build outside Tesco stores 🛒 Brand stands and in-aisle activation 🔎 Tesco.com search Designed to drive category growth, increase basket spend and inspire shoppers wherever they are. We’re strategically amplifying the recipe for success, engaging shoppers with a simple but powerful prompt: How do you take your Margarita? 🍹 From sofa to store, we're helping brands tap into the moments, occasions and trends that are shaping shopper behaviour this summer. 🌞 #TescoMedia #RetailMedia #SummerOfMargaritas