Ten Lifestyle Group’s cover photo
Ten Lifestyle Group

Ten Lifestyle Group

Travel Arrangements

London, London 152,930 followers

Loyalty platform for financial institutions and premium brands to acquire, engage and retain their valued customers

About us

We help people live their best lives. Ten is the lifestyle loyalty platform the world's leading brands trust to acquire, engage and retain their most valuable customers. We combine deeply human expertise with our AI-enabled technology platform to deliver curated experiences (across travel, dining, live entertainment and retail) that improve Net Promoter Score, spend and for our wealth management clients, assets under management. It's the combination of our people and technology who make the difference. Expert Lifestyle Managers and Travel Experts across 24 service centres across the world bring a level of judgement and care that no algorithm can replicate, while our tech stack delivers speed, self-service and hyper-personalisation at scale. Listed on the London Stock Exchange since 2017 and certified as a B Corp, we thoughtfully connect our clients' valued customers to an unrivalled network of luxury partners across six continents.

Industry
Travel Arrangements
Company size
1,001-5,000 employees
Headquarters
London, London
Type
Public Company
Founded
1998
Specialties
Lifestyle concierge, Lifestyle Management, Corporate Membership, Private Membership, Travel, Dining, Entertainment, Member Benefits, Technology, Customer Loyalty, Customer Engagement, Corporate concierge, Customer Experience, PCI-DSS Level 1 Compliant, Hospitality, Event Planning, and Digital Transformation

Locations

  • Primary

    9 Floor, 338 Euston Road

    London, London NW1 3BG, GB

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  • 36 Robinson Road

    #02-127, City House

    Singapore, Singapore 068877, SG

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  • 10801 W Charleston Blvd

    Las Vegas, Nevada 89135, US

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  • 149 New Montgomery St

    Suite 352, 3rd Floor

    San Francisco, California 94105, US

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  • 875 Sixth Avenue

    New York, NY 10001, US

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  • Unit 20-125 WeWork Taikoo

    28 Stanley Street Central

    Hong Kong, Hong Kong, HK

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  • Reforma 296, piso 14, Col Juarez, Cuauhtemoc

    Suite 1445

    Mexico City, México DF CP 06600, MX

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  • Floor 12 Platinum Building, 233 Tai Cang Road

    Shanghai, Huangpu District 200020, CN

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  • 7F Sumitomo Sasazuka Taiyo Building, 1-48-3 Sasazuka

    Tokyo, Shibuya-ku 151 0073, JP

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  • 7th Floor, 19 Louis Gradner Street

    Cape Town, Foreshore 8001, ZA

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  • Brussels Airport Corporate Village, Leonardo Da Vincilaan 9

    Brussels, Zaventem 1935, BE

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  • Rua Gomes de Carvalho

    911. 3 andar

    SÃO PAULO, SP 04551-000, BR

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  • 23rd floor, Reef Tower, Jumeirah Lake Towers

    Units 31-07 & 31-08

    Dubai, Dubai PO Box 115738, AE

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  • 29 Senapati Bapat Marg, Dadar (W)

    The Ruby South East Wing, 9th Floor

    Mumbai, Maharashtra 400028, IN

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  • 1200 Bay Street

    Suite 202

    Toronto, Ontario M5R 2A5, CA

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  • Red Tower, Floor F0

    Limmatstrasse 250

    Zürich, Switzerland 8005, CH

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  • WeWork La 93 – 4to Piso, Calle 93 #19-55

    Bogota, Cundinamarca 110221, CO

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  • WeWork Torre Bellini, Esmeralda 950

    Buenos Aires, Capital Federal BC1007, AR

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  • Level 24, HWT Tower, 40 City Road

    Melbourne, Victoria 3006, AU

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  • 2420 17th St

    Suite 3025

    Denver, Colorado 80202, US

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  • Sankt Olavs gate 25

    c/o Flattum Accounting, Postboks 26 Sentrum

    Oslo, 0166, NO

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Employees at Ten Lifestyle Group

Updates

  • Starting a New Chapter: Brazil's Youth Apprenticeship Programme We are delighted to welcome a new group of apprentices as they begin their journey with us through the Apprenticeship Programme in Brazil. The programme is designed to support both professional and personal development, giving participants the opportunity to experience the corporate environment, gain practical knowledge, and develop skills that will contribute to their future careers. More than a gateway into the workplace, this initiative reflects Ten's commitment to developing new talent, fostering inclusion, and helping shape the next generation of professionals. Welcome to the team! We wish each of our apprentices a fulfilling path ahead, filled with learning, growth, and new opportunities. #TenLifestyleGroup #YouthApprenticeshipProgramme

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  • We’re delighted to announce our new partnership with select AEG Presents venues and events spanning a collection of leading UK venues, festivals and live entertainment events Ten is an official partner across key AEG Presents venues and events including Indigo at The O2, Watford Colosseum, University of Wolverhampton at The Halls, and the iconic C2C: Country to Country festival. Tickets will become available to eligible Ten members through Ten Box Office. This collaboration further strengthens our entertainment offering, combining trusted partnerships, official ticket inventory and our proprietary technology to deliver personalised experiences that create lasting value for our members. We look forward to building on our longstanding relationship with AEG Presents and bringing even more unforgettable live experiences to Ten members. Read more: https://lnkd.in/eREaJh5t #LiveEntertainment #CustomerExperience #Loyalty #Partnerships #TenLifestyleGroup #Tenboxoffice

  • Our Brazil team had the opportunity to experience an exclusive site inspection at Palácio Tangará, bringing together colleagues from Marketing and Operations. Nestled within the lush surroundings of Burle Marx Park in São Paulo, the visit offered an in-depth look at one of Brazil's most renowned luxury hotels. From its elegant suites and exceptional dining experiences to its tranquil gardens and personalized service, every space reflected the property's commitment to excellence. Experiences like these help our teams strengthen their destination knowledge, allowing us to better understand the details that make each stay unique and continue delivering tailored recommendations and memorable experiences for our members. A special thank you to the entire team at Palácio Tangará for the warm welcome, hospitality, and for sharing the story behind such an iconic property. Did you know? The Palácio Tangará logo features two tangara birds, a vibrant species native to Brazil. The hotel takes its name from these colourful birds, which can be found in the surrounding Atlantic Forest. The symbol reflects the property's close connection to nature and its unique location within one of São Paulo's most beautiful urban parks. #TenLifestyleGroup #LuxuryExperiences #ClientEngagement #ExperientialMarketing #Partnerships

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  • We are thrilled to announce that our CEO and Founder, Alex Cheatle, took part in a compelling discussion on the long-running BBC Radio 4 show, The Bottom Line. Click here to listen: https://lnkd.in/eqDBbGbk

    Just took part in a BBC Radio 4 show ' The Bottom Line', available on BBC Sounds (App or online) as a podcast/saved show to discuss how business has changed over the past 20 years. We talked about rising customer expectations, the growth of the most affluent groups, the impact of social media on driving competition for restaurant tables, entertainment tickets and travel experiences - as well as AI (of course) and the continued success of London, as a diverse city, as a great place to grow a global business. Thanks to the great host Evan Davis and fellow guests Nicola Horlick Robin Wight CVO CBE Kim Winser OBE What do you think the biggest changes in the past 20 or 30 years have been (almost 30 years since we set Ten up.....(!)?

  • Throughout the year, Ten has continued to deliver a curated programme of exclusive experiences that reward members with privileged access to luxury brands, world-class hospitality and unforgettable moments. These events help our corporate clients strengthen customer engagement, build lasting loyalty and differentiate their propositions through experiences that members cannot easily access elsewhere. Recent Experiences: A Culinary Journey at The Londoner – Members enjoyed an exclusive multi-venue dining experience through one of London’s most prestigious luxury hotels. The evening featured Champagne, signature cocktails, Mediterranean cuisine, expertly paired wines and a curated whisky tasting, showcasing Ten’s ability to create exceptional gastronomic experiences. The Scotch Malt Whisky Society Private Tasting – Hosted in Edinburgh, this intimate event introduced members to a curated selection of rare single-cask whiskies through a guided tasting led by a member of the Society’s Tasting Panel. The experience also included exclusive Society membership, providing ongoing access to its renowned Members’ Rooms. La Caletta with Acqua di Parma – This concierge-exclusive event immersed members in the atmosphere of an Italian summer, combining an expert fragrance masterclass with a creative workshop where guests designed personalised accessories to take home. The experience highlighted Ten’s close partnerships with iconic luxury brands. CALA VIP at Henley Royal Regatta – Members enjoyed premium access to one of Britain’s most prestigious sporting and social occasions, complete with exclusive hospitality and a private mezcal masterclass. Experiences like these demonstrate how Ten opens the door to world-famous events with enhanced access and memorable hospitality. Upcoming Experiences: The calendar continues with an exciting line-up of exclusive events designed to delight members. The Ice Cream Project with Anya Hindmarch, London (16 July 2026) will offer members a rare after-hours experience with one of Britain’s most celebrated designers. Guests will enjoy exclusive access to the Anya Hindmarch Collection, hear directly from Anya about the inspiration behind her creative concepts, and take part in an immersive tasting of her renowned Ice Cream Project collection. John Lewis Family Experience, London (18 July 2026) will bring families together for an exclusive morning of interactive workshops, creative activities and entertainment at the iconic Oxford Street store. Designed to create meaningful shared moments for both children and adults, the event demonstrates Ten’s ability to curate experiences that appeal to members at every stage of life. By creating exceptional event experiences, Ten continues to deliver meaningful moments that foster stronger emotional connections, increase engagement and reinforce the value of our clients' loyalty offerings to members. #TenLifestyleGroup #ExperiencesxTen #MemberEvents

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  • AI is transforming how businesses attract and retain customers, but technology alone doesn't build loyalty. Lasting relationships are created through meaningful, personalised experiences that make people feel valued. The most successful organisations are combining AI-powered insights with a human touch to understand changing customer needs, anticipate preferences and deliver relevant support at every touchpoint. The result? Stronger engagement, increased retention and a greater lifetime customer value. When acquisition costs continue to rise, retaining existing customers becomes one of the smartest investments a business can make. Delivering exceptional experiences isn't just good service, it's a measurable driver of ROI. We believe AI should enhance human connection, not replace it. By combining intelligent technology with world-class concierge expertise, businesses can create loyalty that delivers long-term commercial value. #TenLifestyleGroup #CustomerExperience #Personalisation #ConciergeServices #CX

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  • Today, we recognise and celebrate Juneteenth - a day that commemorates freedom, resilience and the ongoing pursuit of equality. At Ten, we value the diverse perspectives, cultures and experiences that enrich our global community. Juneteenth serves as an important opportunity to reflect on history, celebrate progress and reaffirm our commitment to fostering an inclusive environment where everyone feels seen, respected and empowered. Happy Juneteenth to all who celebrate. #Juneteenth #DiversityEquityInclusion #TenLifestyleGroup

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  • We’re delighted to share that Ten has been shortlisted for “Best Place To Work in Travel” at the TTG Travel Industry Awards. This recognition reflects the incredible people behind Ten and our commitment to building a culture where talent can thrive, collaboration is valued, and our teams are empowered to deliver exceptional experiences for our members around the world. A huge thank you to every colleague who makes Ten such a special place to work. We’re proud to celebrate this achievement together and look forward to the awards. #TTGAwards #BestPlaceToWork #TheTravelIndustryAwards2026 #EmployeeExperience #TenLifestyleGroup #TeamTen

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  • Recently, we successfully hosted a fully sold-out premium tennis experience at the Rafa Nadal Tennis Center at Zel Punta Cana, Dominican Republic. Designed for clients who value exclusive access, wellness, and elevated lifestyle experiences, the event combined high-performance tennis sessions led by coach Alex Moya Morena with premium hospitality and curated healthy food & beverage offerings. This initiative reflects our continued commitment to creating meaningful, high-value experiences that strengthen client engagement through memorable moments and world-class partnerships. #TenLifestyleGroup #ClientEngagement #ExperientialMarketing #LifestyleExperiences

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