To feed more than 9 billion people by mid-century, reinvention is imperative for the future offood. By 2050, feeding a growing global population will require more food production, even as climate change and land degradation reduce the availability of productive land. Addressing this challenge will demand new technologies, new business models and stronger collaboration across the value chain. Read our Future of Food 2.0 findings and explore what this means for companies navigating this change: https://pwc.to/4sdiGgg #FutureOfFood
About us
At PwC, we help clients drive their companies to the leading edge. We’re a tech-forward, people-empowered network with more than 370,000 people in 149 countries. Across audit and assurance, tax and legal, deals and consulting we help build, accelerate and sustain momentum. Find out more at www.pwc.com. PwC: Audit and assurance, consulting and tax services PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Content on this page has been prepared for general information only and is not intended to be relied upon as accounting, tax or professional advice. Please reach out to your advisors for specific advice.
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https://www.pwc.com/gx/en
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Updates
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Safeguarding entry-level opportunities is becoming one of the most important leadership challenges of the AI era. Our latest report with the World Economic Forum makes a clear point: the impact of AI on entry-level work is not predetermined. While AI is reshaping how work is performed and how organisations are structured, the future of early-career pathways will be defined by the choices employers, educators, policy-makers and workers make today. Decisions made today about access to early-career opportunities will influence the strength of tomorrow's talent pipelines, workforce resilience and long-term growth. Read the full report: https://bit.ly/4xKgP6b #AI #FutureOfWork #Leadership
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In an era of uncertainty, the CEOs pulling ahead are prioritising reinvention. Our August 2026 CEO Survey Snapshot findings show that while business leaders continue to navigate economic volatility, rising costs and disruption, they are also accelerating reinvention through AI, innovation and long-term strategic investment. Swipe through some of the key insights below, and explore the full report here: https://pwc.to/CEOMY26 #CEOSurvey
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Growing power demand is putting mounting pressure on grids worldwide. To keep pace, organisations are turning to grid-enhancing technologies, digital tools and demand-side flexibility to unlock capacity more efficiently. At the same time, innovative financing and delivery models are helping accelerate grid expansion across the energy ecosystem. Learn how supply-chain and delivery capabilities are increasingly shaping costs, schedules and risk exposure across the grid ecosystem: https://pwc.to/4tgv4Nh #GridExpansion #FutureOfEnergy
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As our Voice of the Consumer 2026 report highlights, there is a shift towards more continuous, consumer-led health journeys embedded in everyday life. Consumers are increasingly turning to apps, wearables, AI, pharmacies and trusted networks to manage their health, often before engaging with formal care. As health becomes more integrated into daily routines, expectations are evolving. Consumers are seeking more personalised, accessible and proactive ways to support their wellbeing, creating new opportunities across industries. For business leaders, understanding these behaviours will be critical to staying relevant in an increasingly consumer-led health ecosystem. Discover more: https://pwc.to/4oAE7r1 #VoiceOfTheConsumer #FutureOfHealth
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The more content choices users have, the more valuable relevance becomes. While the entertainment and media industry is on track to reach US$4.2 trillion by 2030, audiences are gaining more choice and control over how they consume content. As a result, growth is increasingly tied to the ability to deliver the right experience, to the right person, at the right moment. At the same time, demand for live, immersive and shared experiences continues to grow, underlining the value of human connection in a digital world. Explore the key trends in our Global Entertainment & Media Outlook 2026–2030: https://pwc.to/GEMO2026 #Media #Growth #EntertainmentAndMedia
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40% of consumers say improving sleep is a top health goal, but only 32% frequently track and work to improve it. That gap presents a significant opportunity for businesses across health, wellness, retail, personal care and technology. The real opportunity may not sit within a single category. From wearables and supplements to smart home environments and pharmacy-led support, consumers are looking for connected solutions that help them turn health goals into everyday habits. Organisations that can bring products, services and trusted guidance together may be best placed to create value. Our Voice of the Consumer research explores how businesses can help people make better health decisions and meet growing expectations around wellbeing. Read more: https://pwc.to/4oAE7r1 #VoiceofConsumer #HealthAndWellness
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78% of businesses anticipate automation and AI will reshape the tax landscape in the next three years, according to our Global Reframing Tax research. Yet for many tax functions, the biggest challenge isn't AI. It's disconnected data, manual processes and increasing pressure to deliver accurate reporting faster than ever before. While compliance becomes more digital and visible, leading organisations are rethinking tax provisioning as part of a connected tax operating model, one that strengthens control, improves transparency and reduces reliance on manual workarounds. The opportunity goes beyond compliance. By connecting tax provisioning with financial reporting and broader tax obligations, organisations can spend less time managing processes and more time generating insights that support business decision-making. Learn more: https://lnkd.in/dMEs6SSA #Tax #Technology
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🗣️ Today we launch our inaugural CEO Survey Mid-Year Snapshot, looking at how executive sentiment and business priorities have shifted amid rapidly evolving geopolitical and economic conditions. The survey of hundreds of CEOs across more than 50 countries and territories finds overall confidence in revenue growth has remained unchanged over the past six to eight months, even as executives report significant operational challenges stemming from global shocks. Watch the video for some of the key insights, and explore the full report here: https://pwc.to/CEOMY26 #CEOSurvey
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Where people live is becoming a bigger part of the health conversation. Our Healthy Living research found that 44% of respondents would prioritise additional funding for healthy living environments, compared with 21% for green and energy-efficient housing. As healthcare systems face growing pressure, this points to a shift in how people think about prevention, wellbeing and long-term investment. Our Healthy Living model explores the implications for housing, health and sustainable care. Read the full research: https://pwc.to/3PXWpFo #HealthyLiving #FutureOfCare
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