Portland

Our new report, Health data in the headlines: a changing media landscape, explores how health data is being discussed across media, social and AI channels, and what this means for public confidence. 🔗 https://lnkd.in/e-ntpEwG The findings show that while positive stories about health data exist, they often fail to reach the audiences that matter most. Looking ahead, there are clear opportunities to change that: 📰 Get positive stories into the outlets people actually read: Share clear examples of patient benefit and service improvement beyond specialist healthcare audiences. 🔒 Land in the right places as public information sources evolve: Build trust by openly addressing privacy, consent, governance and commercial involvement worries, especially where concerns are already influencing public behaviour such as data opt-outs.   📢 Own the channel where balanced stories are already winning: Use social media and AI channels with trusted voices, accessible content and transparent explanations. 🔗 Read the report, presenting research commissioned by UPD and conducted by Portland: https://lnkd.in/e-ntpEwG

We’re proud to have partnered with Understanding Patient Data on its new State of the Nation report and companion analysis 'Health Data in the Headlines: a changing media landscape'. The research highlights an important shift: public debate about patient data is increasingly being shaped by broader questions of trust, governance and commercial involvement. While benefit-led reporting exists, it is often confined to specialist healthcare audiences. By contrast, risk-led narratives are reaching much larger audiences and driving discussion across traditional media and social platforms. For policymakers and NHS leaders, this reinforces the fact that building public confidence is about more than communicating the technical benefits of data use. It also requires engaging with the wider trust concerns that inform public understanding to bridge the narrative gap. Congratulations to the UPD team on an important and comprehensive piece of work. #HealthData #NHS #SinglePatientRecord

There is a growing recognition across politics that creators and online personalities can help reach people who may not engage with traditional media or official communications. You can't have missed that Downing Street is increasingly treating creator collaborations as an important route for communicating policy issues, particularly to younger audiences. Get in touch with Portland's Head of Digital Asad Moghal if you want to discuss how PA strategies should adapt to these shifts.

Drawing on his time as a Labour Adviser, our Head of Political Insight James Bevan shares his thoughts on what has been a huge week in UK politics.

Big week in Labour and UK politics — a time of new faces at the top, new priorities and the host of opportunities and risks that come with it. Inevitably this has made it a busy one for us at Portland — helping people keep pace with the scale of change. Good to give some thoughts to John Johnston for POLITICO Europe Influence on what change at this scale means for public affairs.

Portland Director and Head of Political Insight James Bevan shares his thoughts on the key themes emerging from Burnham's first few days in Number 10.

𝗔𝗻𝗱𝘆 𝗕𝘂𝗿𝗻𝗵𝗮𝗺 𝗶𝘀 𝗻𝗼𝘄 𝗟𝗮𝗯𝗼𝘂𝗿 𝗟𝗲𝗮𝗱𝗲𝗿. 𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗻𝗲𝘅𝘁? With near-unanimous backing from MPs and support from all 11 unions, Burnham enters No10 with maximum political capital – but significant decisions lie ahead. The weekend will bring intense speculation on Cabinet picks, policy direction, and the shape of his government. Key questions remain: timing of announcements, who lands the Great Offices of State, and how he balances competing factions within the party. We've pulled together our initial analysis on what to expect – and where to watch closely. Swipe through for 3 key insights on:   • 𝗣𝗼𝗹𝗶𝘁𝗶𝗰𝗮𝗹 𝗰𝗮𝗽𝗶𝘁𝗮𝗹 – understanding why the coalition will fracture once decisions are made   • 𝗖𝗼𝗻𝘁𝗿𝗼𝗹𝗹𝗲𝗱 𝗰𝗵𝗮𝗻𝗴𝗲 – how the operation is balancing refresh with continuity   • 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘂𝗻𝗰𝗲𝗿𝘁𝗮𝗶𝗻𝘁𝘆 – why Cabinet opacity is by design   Behind the scenes, we're tracking significant moves: a refreshed political and communications operation, policy team, and tight control over reshuffle announcements to manage those who inevitably miss out. Get in touch with the team to see how we can help you navigate this 👉 workwithus@portland-communications.com

Portland expresses its deepest condolences on the passing of His Highness the Father Amir Sheikh Hamad bin Khalifa Al Thani. We extend our sincere condolences to His Highness the Amir, Sheikh Tamim bin Hamad Al Thani, the Al Thani family, and the people of the State of Qatar at this time of mourning.

Portland has been very pleased to be one of the main sponsors of PRCA’s report: Beyond Communications, which has been produced for the PRCA by CBI Economics.    The report sets out the economic contribution of the public relations sector to the UK – and the findings that set out for the first time that the Gross Added Value of the sector is £7.1bn a year driving an industry that employs 95,000+ jobs in the UK is highly welcome and underlines the discipline’s strategic and economic worth (and these figures don’t include in-house practitioners plying their trade).   Our clients and our industry face ever more complex and fast-moving challenges in managing reputation and mitigating risk and this PRCA report is a strong benchmark that begins to quantify the value of that work to the UK economy.