MHP Group

We’re delighted to welcome Jack Petch to MHP Group. Jack joins our Financial Services team within the Insurance & Risk practice, further strengthening our specialist offer to the global insurance market. He brings extensive experience in strategic communications, reputation management and media relations, helping clients navigate complex challenges and opportunities. Read more about the appointment in the comments below.

We're proud to have launched The ReIndustrial Revolution for E.ON UK this week.   This integrated campaign explores how smarter energy systems, electrification and infrastructure investment can support economic growth, competitiveness and energy security across the UK.   Combining original economic analysis, policy recommendations and real-world case studies, bought to life with beautiful artworks by Mark Hearld, the programme aims to start a conversation about the role energy can play in the UK's future industrial prosperity.   Great work from the teams at E.ON and MHP Group who helped bring it to life. You can read the report below.  

We're hiring: Social Media & Influencer Manager 🚀 Are you the person who spots a trend before everyone else? The one constantly saving brilliant content ideas, tracking platform changes and thinking about why some posts fly while others fall flat? We're looking for a Social Media and Influencer Manager to join our growing team at MHP Group. You'll join Studio La Plage, MHP's creative practice, working alongside strategists, designers, creatives and communications specialists to deliver award-winning work for some of the UK's most interesting brands and organisations. We're looking for someone who: ✅ Lives and breathes social media ✅ Understands what makes great content work ✅ Loves turning insights into ideas ✅ Is excited by influencer and creator marketing ✅ Wants to help shape the future of social within a growing agency If you're ready to work on campaigns that span industries, audiences and platforms, we'd love to hear from you. 👉 Apply here: https://lnkd.in/ehjH2652

The next content advantage may be simply sounding like a real person. Gen Z is gravitating towards content that feels live and unfiltered, LinkedIn is testing a way for users to flag “AI slop”, and Meta is moving towards clearer labelling of AI-generated content. The shift points to a wider reset in what audiences and platforms value: specificity, transparency and a recognisable human point of view. The latest Scroll Report explores what this authenticity reset means for social content, thought leadership and creator partnerships, alongside the digital developments worth having on your radar. Read the full edition below 👇 #DigitalMarketing #SocialMedia #AI

MHP Group has handled the communications for property giant Hammerson during its purchase of a 50 per cent stake in the Manchester Arndale shopping centre. https://lnkd.in/e8CC2XB4

The Drum has covered our latest integrated campaign for The Coca-Cola Company, Counter Cultures, which celebrates Coca-Cola’s local people, retailers and community connections in Great Britain. Congratulations to our Brand & Reputation, Studio La Plage and Mischief teams, our partners at Earthling Films, and of course our clients at Coca-Cola on another fantastic piece of creative brand storytelling. #CounterCultures #MadeInGreatBritain

We're delighted to be featured in PRWeek for advising Hammerson on its £218m acquisition of a 50% stake in Manchester Arndale and associated £189m equity placing. Read the full article in the comments.

We’re proud to share Counter Cultures, our new integrated campaign for The Coca-Cola Company celebrating the people who make and serve Coca-Cola all over the country. Narrated by Lewis Baker, who works alongside his father Mark at Coca-Cola Europacific Partners’ manufacturing plant in Wakefield, our campaign film explores how local people and businesses come together through everyday moments to bring one of the world’s biggest brands to life in Great Britain.   #CounterCultures #MadeInGreatBritain

Exclusive: cl!ckbait's first report (which isn't really a report) is out today. PRWeek UK has the exclusive, revealing that 90% of Gen Z believe brands don't fully understand them. We explore the worlds of fitness, food, travel, and relationships - so check out the article for a first look at the findings. And if you're thinking about "targeting Gen Z," slide into our DMs and we’ll send a link to the full report.