HH Global

Brand stories: Driving engagement at InstallerSHOW 2026 What does it take to keep evolving a successful exhibition experience year after year? For the third consecutive year, we partnered with Samsung Climate Solutions to deliver their presence at InstallerSHOW. This year's brief focused on creating a more open environment, with clear sightlines, an expanded product showcase and self-guided information that made the experience easier for visitors to navigate. Together, we also embraced the excitement surrounding FIFA World Cup 26™ with a bespoke football challenge powered by Pavegen technology, helping drive footfall, participation and visitor engagement. The overall result was a standout destination that encouraged discovery, showcased Samsung's innovation and delivered meaningful engagement at one of the industry's most prominent events. Delivered alongside UPG, Tom's Coffee, Pavegen and WeImplement, the project demonstrates the collaboration and expertise required to successfully execute a complex, high-profile event like this one. Brand stories—where strategy, creativity and delivery create meaningful brand experiences. #BrandStories #ExperientialMarketing #ExhibitionDesign

Today, millions of people will look up as the solar eclipse passes overhead. It's a rare shared moment across countries, cultures and time zones. So to our colleagues, clients and strategic supplier partners, enjoy the experience (safely). And while the eclipse is most visible across EMEA and parts of North America, it's a powerful reminder that the same sky stretches across our global community and connects us all. #SolarEclipse #GlobalCommunity #SharedExperience

Brand stories: Immersive gaming and entertainment brought to life in retail. Working closely with the Signify team, we designed, produced and installed a fully immersive Sim Racing Display at MediaMarkt Eindhoven, demonstrating how Philips Hue entertainment lighting can transform gaming, sports viewing and home entertainment. The activation allows visitors to experience firsthand how synchronized lighting creates a more immersive atmosphere, bringing excitement and engagement beyond the screen. Inspired by innovation in gaming, sports and connected lighting, this experience showcases what's possible when creative, technical and production expertise come together to create meaningful customer engagement. A fantastic example of how retail environments can help consumers discover the power of connected lighting and entertainment. #RetailExperience #BrandActivation #Signify #PhilipsHue #HueGaming #HueEntertainment #HomeEntertainment

Say “hi” to Gui! From managing the Coca-Cola account in his region to leading strategic client engagement across LATAM, Gui’s HH Global journey is a great example of how growth is powered by trust, collaboration and a shared ambition to succeed. Since joining HH Global in 2021, Gui has expanded his role, embraced new challenges and helped build strong client partnerships across the region. In this month's colleague spotlight, Gui shares the values that have shaped his career, the projects he's most proud of, why bringing global teams together matters and the two passions that keep him inspired beyond work. Swipe through to learn more about Gui's journey. #LifeAtHHGlobal #CareerGrowth #ColleagueProgression

Chicago, we'll see you next week. We're just one week out from bringing together beverage brands, industry experts and our strategic supplier partners for our latest beverage innovation day. Attendees will hear from HH Global specialists alongside insight experts from Mintel and Nuevo, exploring topics including: – How engagement design services can strengthen customer connections in store – Engineering greater effectiveness in packaging to drive impact and efficiency – Using Track + Trace technology to unlock visibility, accountability and performance insights – Emerging consumer, category and channel trends shaping the future of the beverage industry Beyond the workshops, our strategic supplier showcase will give attendees hands-on access to the latest innovations in packaging, displays, branded merchandise, experiential solutions and more, with opportunities to see new products, ask questions and exchange ideas directly with the experts behind them. There's still time to join us. Email Christie.Kapuza@hhglobal.com to register your interest. #InnovationDay #BeverageIndustry #InStoreMarketing

Impact in action: Preparing beautiful heritage grounds for the summer season. Our distribution center team recently spent their volunteer day at Château Veltrusy, a national cultural heritage site near Prague managed by the National Heritage Institute. Working across the estate's grounds and gardens, the team helped prepare the landscape for the busy months ahead, supporting the ongoing care of a site enjoyed by visitors from across the region and beyond. A small contribution to a place of cultural and historical significance, and a reflection of our belief that meaningful impact extends beyond the workplace. #Volunteering #NationalHeritageSite #CommunityImpact

The World Sustainability Awards celebrate leadership, accelerate sustainability impact and inspire change and we are honored to have been shortlisted in three categories: 𝗘𝘅𝘁𝗲𝗿𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 Coca-Cola Europacific Partners This award showcases a partnership that’s delivering a positive and lasting impact on sustainability. 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 + 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗦𝗛𝗜𝗙𝗧 – 𝗼𝘂𝗿 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 An award that honors outstanding campaigns that build trust and drive both internal and external behavior change. 𝗥𝗶𝘀𝗶𝗻𝗴 𝗦𝘁𝗮𝗿 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗰𝗼𝗹𝗹𝗲𝗮𝗴𝘂𝗲 - Marcos Burgos, 𝗦𝗲𝗻𝗶𝗼𝗿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 A recognition of emerging talent driving significant sustainable impact. The winners will be announced on 22 October in Amsterdam. This recognition reflects the progress we've made on our sustainability journey and the collective effort of our colleagues, clients and strategic supplier partners to drive meaningful change. That's something we can all be proud of. #WorldSustainabilityAwards #StakeholderEngagement #IndustryRecognition

Designed for recyclability or designed for reuse? Digital first or physical experience? Following our Blue Earth Forum panel, we asked attendees to share their quickfire opinions and reflections on some of the biggest topics shaping sustainability in marketing activation today. From the importance of consumer connection and storytelling to collaboration and designing with the end outcome in mind, their responses reinforced a key theme from the event: better sustainability outcomes happen when we work together—from the start. Thanks to Emma Lawton, Fiona Cartmel, Steve Lister and Chloé Hampton for sharing their perspectives. Watch the full video below. #Sustainability #CircularEconomy #BrandExperience

Chicago, are you ready? Join us next month as we return to Chicago for the latest stop in our beverage innovation day event series, bringing together beverage brands, industry experts and strategic supplier partners for a day of fresh thinking and hands-on discovery. Explore the latest innovations in packaging, displays, experiential, branded merchandise and more, as well as the insights, content and digital capabilities that bring these experiences to life. Through live demonstrations, interactive showcases and expert-led breakout sessions, you'll gain fresh perspectives and practical solutions designed to drive greater agility, efficiency and effectiveness. Brought to you by HH Global's beverages team and our global strategic supplier partners. Email Christie.Kapuza@hhglobal.com to register your interest in attending. #InnovationDay #BeverageIndustry #InStoreMarketing

The strongest sustainability strategies don't happen at the end of the process; they're built in from the start. Following our Blue Earth Forum panel during London Climate Action Week, we spoke with our panelists to reflect on the ideas that shaped the discussion: designing with intent, embedding circularity into business strategy, breaking down silos and creating solutions that work for consumers, businesses and the planet. Thank you Teresa Domenech, Emma Fells and Anna Owen for sharing your insights both on stage and with us afterwards. Watch the highlights below. 🎥 Have a perspective on how marketing activation can evolve to create more space for sustainable outcomes? We'd love to continue the conversation. Share your thoughts in the comments. #Sustainability #CircularEconomy #BrandExperience