Updraft

Updraft is one of the UK's 100 fastest growing companies in the ORESA Growth Index 2026, for the second year running. Only 26 companies made the list twice. The index is built from Companies House filings, so nobody applies and nobody pitches. Our members have now cleared more than £850 million in credit card and overdraft balances, and there are over a million of them getting their cards sorted. https://lnkd.in/ep-9xkGa Congratulations to the other 99, especially the electric powerboats.

Well, are you? https://lnkd.in/e7g8RvYs

It's coming loan... https://lnkd.in/eq37jpzB

Double win for Updraft at the 2026 Credit Awards Best Marketing Campaign of the Year, for our first TV campaign about how credit card debt creeps in, one tap at a time. And Rising Star of the Year for Micha Panagiotidi, who built our credit and analytics team from scratch and now leads it as VP. Thank you to Credit Strategy for both, and to the team who did the work behind them. https://lnkd.in/eUuijAb2

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Updraft has two nominations at this year's Credit Awards, and we've already ordered the nice shoes. We are up for Best Marketing Campaign of the Year, and our VP of Credit and Analytics, Micha Panagiotidi, is up for Rising Star of the Year. The campaign, "Falling Into Debt: One Tap at a Time", was our first run on national TV. The idea was plain enough: credit card debt rarely lands in one go, it builds one tap at a time. The response was quick. Brand searches rose 72 per cent year on year, and at their peak, search impressions were up more than 1,000 per cent on the year before. Micha's nomination recognises the credit modelling that sits underneath everything Updraft does, the work that decides whether we can genuinely help someone pay down their debt and do it responsibly. That work rarely gets a spotlight, so it's good to see it get one here. One nomination for the work that gets people through the door, one for the work that makes sure we can actually help them. We'll take both thanks 😉

🎈 Updraft named best personal finance app at the British Bank Awards 2026 People don't usually fall in love with the app that helped them clear a debt. They clear it and move on. Updraft is the one they stick with, and last month they showed it. We've been named best personal finance app at the British Bank Awards 2026, an award decided by customer reviews rather than a panel. It came from the people who use Updraft to pay off their credit card debt. More than a million people have used Updraft to clear over £750 million in credit card and overdraft debt, and we're rated 4.88 out of 5 on Smart Money People across 11,000+ reviews. That kind of loyalty comes from solving a genuine problem for people who've been underserved for years. Clearing expensive credit card debt is the job customers come to us for, and it's the foundation for everything we're building next. Thank you to everyone who left a review, and to the team turning that trust into something people stay with. #BBA2026

🎈 Updraft named best personal finance app at the British Bank Awards 2026 People don't usually fall in love with the app that helped them clear a debt. They clear it and move on. Updraft is the one they stick with, and last month they showed it. We've been named best personal finance app at the British Bank Awards 2026, an award decided by customer reviews rather than a panel. It came from the people who use Updraft to pay off their credit card debt. More than a million people have used Updraft to clear over £750 million in credit card and overdraft debt, and we're rated 4.88 out of 5 on Smart Money People across 11,000+ reviews. That kind of loyalty comes from solving a genuine problem for people who've been underserved for years. Clearing expensive credit card debt is the job customers come to us for, and it's the foundation for everything we're building next. Thank you to everyone who left a review, and to the team turning that trust into something people stay with. #BBA2026

Debt rarely starts with a big decision. It builds through small, everyday moments. That insight sits at the heart of our new Updraft TV advert and reflects a wider shift in how people spend and borrow today. Payments are faster, more frictionless, and easier to lose sight of. Updraft is growing by meeting people where they actually are. More consumers are actively looking for clearer, more responsible ways to manage and consolidate credit, and this campaign is designed to reach them at scale. As awareness grows, so does our ability to help people see their borrowing clearly and make better decisions - turning everyday relevance into long-term customer value. As the category evolves, brands that lead with trust, behavioural insight and transparency will continue to win. Credit that lifts you.

We’re incredibly proud to share that Cath Ready, Updraft’s Chief Compliance Officer, has been honoured with the Lifetime Achievement Award at the Women & Diversity in Credit Awards 2025. The Women & Diversity in Credit Awards celebrate the leaders and allies who are raising standards across credit and financial services, with a focus on inclusion, representation and long term change. This year, Cath was recognised for a career defined by mentorship, resilience and industry shaping impact. At Updraft, Cath has been central to building a culture where doing the right thing for customers comes first – from how we think about affordability and vulnerability to how we communicate clearly in a world full of small print. Cath, thank you for everything you do to keep our members safe, our teams supported and our standards high. 💝 https://lnkd.in/etEZnE5t