Cravenhill Publishing

Blakeney appoints Heat Pump Association policy chief Strategic communications consultancy Blakeney has appointed Olivia Smalley, former policy and communications chief at the Heat Pump Association UK (HPA UK), to strengthen its energy and infrastructure practice https://lnkd.in/eK7aX5aX

In conversation: Why communications teams must redesign for AI Peter Heneghan, co-founder of Albie and former chief of digital communications for the UK government, speaks to Rebecca Pardon about why the next phase of AI in communications is no longer adoption but organisational redesign, and why leadership, not technology, will determine who succeeds. Catch up on all interviews from Communicate's events: https://lnkd.in/e6Fk5eCQ 🎥 Interviews for the AI for PR Conference produced by Kinura LTD.

In conversation: the race to influence AI search At the AI for PR Conference, Darryl Sparey, co-founder and managing director of Hard Numbers 📈, speaks to Jack Cousins about the rise of generative engine optimisation, and why PR has a chance to shape the next era of search. Catch up on all interviews from Communicate's events: https://lnkd.in/e6Fk5eCQ 🎥 Interviews for the AI for PR Conference produced by Kinura LTD.

OPINION: Why universities need real connection in a hybrid world "Universities are centred by place – the historic architecture, cutting-edge laboratories, and the vibrant, physical buzz of a campus community. Yet, behind the scenes, the way university staff work has radically shifted. Since Covid days, like many other sectors, we have embraced the flexibility of hybrid schedules, digital workflows, and virtual meetings. I’m not sure without Covid, we would have ever even deemed this possible and while students are encouraged to embrace the full experience of campus life, many areas of a university still operate in a largely hybrid operating model.  The benefits are invaluable in increasing efficiency and work-life balance, but it does quietly threaten the ability to embed a culture led by a shared vision and goals." 🔗 Read more from Jo Kareer, deputy head of internal communications at University of East London https://lnkd.in/df-23t8n

In conversation: why brands should think beyond advertising Ahead of the Corporate Content Awards, Richard Blake, marketing director at Fresh Air, tells Rebecca Pardon why brands should think beyond advertising and start telling stories people genuinely want to spend time with. Catch up on all interviews from Communicate's events: https://lnkd.in/e6Fk5eCQ 🎬 Interviews for the Corporate Content Awards produced by Kinura LTD.

OPINION: Why your strategy might die in the AI-first intranet "For decades, strategy communication was human-first. People read it, made sense of it, passed it on. In 2026 it’s different. AI reads your content before your employees do, summarises it and serves it back through a chatbot or a search box. And increasingly, AI helps create the strategy in the first place.  On stage at a recent communications conference, I ran an example. A company announces a radical shift to a subscription model. Press release, intranet article, manager briefing, all drafted with AI. Then I asked the same AI to summarise them. Slightly smoothed in the writing, fully flattened in the reading. What’s left, three times over, is the same wishy washy “we want to become more agile and customer-focused.” The actual strategy shift was almost completely gone." 🔗 Read more from Kevin Hähnlein, head of marketing and strategic advisory at Staffbase https://lnkd.in/g6VKxxUN

Private equity firms struggle to stand out, study finds Most UK private equity firms rely on generic messaging and offer little transparency https://lnkd.in/dgtUqDrK

⏰Only 1 week left to enter the Digital Impact Awards before the late entry deadline (Friday 31 July). The Digital Impact Awards recognise the organisations, teams and agencies using digital communications to deliver measurable impact. 🏆Whether you've launched an innovative campaign, transformed a digital experience or delivered outstanding results through digital communications, now is the time to gain the recognition your work deserves. Don't miss the opportunity to have your work judged by leading industry experts and benchmark your achievements against the best in the industry! Explore this year's categories > https://bit.ly/41Hk9jy Download the entry guide > https://bit.ly/4tkaA63 Enter now > https://bit.ly/4uyH4tJ For questions, entry advice or extensions, please contact Cynthia at cynthia.chen@cravenhillpublishing.com #DigitalImpactAwards

🏆The Lens Awards 2027 early entry deadline is just one week away (Friday 31 July). The Lens Awards celebrate excellence in corporate video, recognising outstanding creativity and storytelling. Enter by the early entry deadline to receive £100 off the total entry cost, or £150 off and a fifth entry free for Communicate magazine subscribers!    Winning a Lens Award will also boost your agency's position in the prestigious EVCOM UK Top 50 Ranking. Select your categories > https://bit.ly/4fTnTp9 Download the entry guide > https://bit.ly/45nbp3S Submit your entries > https://bit.ly/4fyZTHC For questions and advice about entering the Lens Awards, please get in touch with Amelia at amelia.mcevoy@communicatemagazine.com #LensAwards

"Christine Elliott joins the Teams call, with perfect punctuality, from her office in New York. Upon being reminded that this interview will be treading back over the paving stones of her early career, Elliott is unfazed. As chief corporate affairs officer at Moody’s Corporation, she is accustomed to public interest in her role and the scrutiny that accompanies it. While many shy away from journalists, armed with recording devices and impromptu questions, Elliott is unperturbed. Although her career – which spans corporate communications roles across some of the largest names in the financial sector – may seem linear, she started out at ABC News. Today, she still regards this early period as the most “impactful” of her career, not only in shaping her professional instincts but also in moulding her approach to communications." 🔗 With a career spanning journalism and some of the world’s largest financial institutions, Christine Elliott, chief corporate affairs officer at Moody's Corporation, reflects on a career shaped by an instinct for knowing what matters https://lnkd.in/eybU4xRf 🗞️ This article is from Communicate's print issue. Subscribe here: https://lnkd.in/e-3DBuPX