Breaking B2B reposted this
Last week I started to implement the Breaking B2B playbook on Youtube. Below is the non branded impressions. Exciting to see where this is going. Thanks Sam Dunning!
Breaking B2B
Entertainment Providers
SaaS SEO & AEO For Revenue NOT Vanity. Try the podcast, newsletter or apply to work w/ us: breakingb2b.com
About us
SaaS SEO & AEO for revenue NOT vanity. Try our podcast, newsletter or apply to work with us: https://www.breakingb2b.com/
- Website
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https://www.breakingb2b.com/
External link for Breaking B2B
- Industry
- Entertainment Providers
- Company size
- 2-10 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 2020
- Specialties
- business, marketing, digital marketing, podcast, sales, business growth, online marketing, SEO, growing a business, business, lead generation, b2b marketing, and web design
Locations
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London, GB
Employees at Breaking B2B
Updates
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Breaking B2B reposted this
AdLib DSP went from invisible on LLMs to ranking & driving demos 1 week after executing AI SEO....they're now at 35+ organic demos and ramping monthly. Copy our playbook: Step 1: Find your money keywords/prompts. Get with your sales/CS team and use ahrefs and AI search tool. Note down every way a dream client would search for your solution when they are ready to buy. Think "best [your software]" or "[competitor] reviews" These are your money keywords. Start with low competition, low traffic but high buying intent e.g. "[competitor] alternative" Step 2: Know what pages to craft. Search your money keywords on Google/LLMs. If you see a bunch of lists, build a listicle. If you see landing pages, build a landing page and so on. Match what search is already showing people. Step 3: Build pages that blow the competition out of the water. Do not copy what is ranking. Make something way more useful. Use bottom line upfront for articles with 'quick summary' a comparison table and 'why trust us' - LLMs pull from these. Add screenshots of your product. Include real customer quotes. Answer the tough questions buyers ask on sales calls. Pro tip = use the MCP to connect your call recorder to claude to grab this intel. Step 4: Keep technical SEO simple. Put your keyword in the page URL, the H1, and the meta title. Make sure the page loads fast and is easy to read on a phone. Most technical outside of performance and basic structure work is BS. Step 5: Get your brand mentioned in the right places. Find the articles that show up when people search your money keywords on Google and ChatGPT. Reach out to the authors. Ask to get added. Offer something useful in return. These mentions help you show up in AI search too. Step 6: Move faster than your competitors. Big companies take months to publish one blog post. You can publish in days. Speed is your advantage. Get the page live, give it 90 days, then improve it if its not ranking top or being cited/recommended in LLMs. Step 7: Keep improving what you already have. Check which pages are close to ranking but stuck on page two or not being pulled in AI searches. Those are your quickest wins. Update them, add more proof, and link to them from other pages on your site. ___ Mike and team are so happy with results we're looking to ramp up their plan. We run AI SEO for 49+ active SaaS companies most see an uptick in demos 90 days from executing. Visit Breaking B2B site to see our pricing, results or apply for a call. PS. grab my 90 days to revenue SEO/AEO mini-guide & video: breakingb2b.com/playbook
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Breaking B2B reposted this
What if your website could work as hard as your sales team, bringing in leads that are ready to buy, not just browse? This is where search-driven pipeline comes into play. Most SaaS websites are built for traffic, not action. It's why so many end up with visitors but few real demo requests. Here's the difference: → When you optimise for search with intent, you're capturing people at the exact moment they're evaluating vendors. → You're not waiting for someone to stumble across your LinkedIn post or a paid ad. You're visible when a buyer is hunting for a solution. The SERVE Method is how we do it: 1. Search intent: Identify the real queries buyers run when they're ready to compare, shortlist, and purchase. 2. Evidence: Back every claim with customer proof, data, and use cases. It's not about generic content, it's about trust. 3. Relevance: Pages are built around actual problems and jobs-to-be-done, not vanity keywords. 4. Velocity: The faster you publish, the faster you start ranking. Momentum compounds. 5. Engagement: Every page is designed to drive the next action, demo, trial, or direct contact. The result? A website that doesn't just collect clicks, it reliably fills your pipeline with buyers who have already done the research and are ready to talk sales. Curious what your website could deliver if it served buyers instead of browsers? __________________ Ps. grab our 90 days to revenue SEO/AEO mini-guide & video below 👇 ♻️ Repost to help other B2B leaders build their organic growth engine. Follow Shafraz Jeal, Head of Growth Breaking B2B, for more on search, pipeline, and B2B growth.
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Breaking B2B reposted this
33 y/o: cold calling chewing glass 34 y/o: hit $50k/mo bootstrapped 35 y/o: $300k/mo SaaS AI SEO agency The Breaking B2B journey so far. from outbound to fully inbound. when folks ask me how its going I'll usually say: 'a lot to be thankful for and a long way to go' looking back god has blessed us for sure from the early days when I was sweating away cold calling marketing leaders each morning hammering content out here, our newsletter and podcast hitting up everyone and their dog to see if they had and leads guesting on every b2b marketing podcast I could all while trying to ramp up our own SEO/AEO on a fresh website... ...to now getting inbound demos daily from our deadly trio: - AI SEO - Linkedin (organic and ads) - YouTube its been a hec of a journey the last 2.5yrs. forever thankful to my wife for the hardest job (looking after 2 young kiddos) big love to our clients, partners and solid team of legends delivering daily for 49+ SaaS clients next up = break $400k/mo before we are 3 yrs old. my focus now? take more risks. - ramping our own SEO/AEO - 3X linkedin ads spend - double down on youtube - ramp client retention and referrals and help us consistently hit 4 inbound demos daily. cheers to you closing out 2026 on a high! PS. we have space for 2 more SaaS clients this month. best place to start is our 90 days to revenue AI SEO playbook & video-guide: breakingb2b.com/playbook
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Breaking B2B reposted this
I could charge $10k for this…but that ain’t my style. Just updated our 90 days to revenue AI SEO playbook & video guide. It’s yours free. The exact playbook we run for 49+ SaaS orgs at Breaking B2B From how we nail customer research. To crafting pipeline driving pages. Why so much of technical is BS for 90% of SaaS orgs. Through to earning brand mentions and backlinks. All you need to drive demos with AI SEO quick as 90 days. grab the free masterclass: breakingb2b.com/playbook
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Breaking B2B reposted this
Fibbler hit $1M ARR w/ 2 ppl. We run their AI SEO engine at Breaking B2B...here's the battle-plan this month as they scale to $2M+ OVERVIEW & IMPACT SO FAR. Fibbler got recommended by AI search within weeks of firing up SEO/AEO. Now Adam Holmgren has prospects mentioning it on demo calls. Our focus is drive sign-ups and revenue as quick as humanly possible and fibbler recently asked us to triple the plan due to the success. THIS MONTHS BATTLE-PLAN. Crafting listicle articles targeting "google ads attribution tools" and "paid ad attribution tools" These give AI tools clear citable sources positioning Fibbler for these pipeline driving searches, and position their multi-channel narrative. We're building competitor pricing guides. HockeyStack and FactorsAI are the two strongest next candidates, both quote-only/enterprise-priced. So we can share where Fibbler is is a strong fit and lower prices alternative. External listicle and roundup placements concentrating on google ads and paid ads attribution to compound AI search visibility on these focus areas of the software. NET NEW CONTENT. listicle articles: - google ads attribution tools - paid ad attribution tools pricing guides: - hockeystack pricing - factorsAI pricing data report: - linkedin ads benchmarks comparison article: - Manual vs max delivery vs cost cap EXTERNAL LISTICLE PLACEMENTS. Huge for LLMs to cite with the brand mention and write-up. Top 3-5 placements. Great for classic SEO too with a solid backlink. We run manual outreach to get these brand mentions and backlinks. ___ We run AI SEO for 49+ active SaaS orgs. Wanna see if we can ramp pipeline quick as 90 days? Visit the Breaking B2B site to see our pricing, results and apply for a call. Grab my 90 days to revenue SEO/AEO playbook & video below 👇
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Breaking B2B reposted this
$3M ARR w/ 2 ppl in 28 months fully bootstrapped. Huge congrats to Iuliia Shnai and Marc Seitz of Papermark. Truly insane. What makes it even cooler? SEO/AEO is a big part of their marketing engine. Pleased to have played a very small part in the journey a while back with Breaking B2B. These legends are hitting $10M ARR in a few months for sure!!! PS. grab my 90 days to revenue AI SEO playbook & video guide: https://lnkd.in/et7yce7s
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Breaking B2B reposted this
"SEO takes 6 months." That’s the advice most companies still hear. But HowNow published an alternative page with us just 4 days ago. It’s already ranking on page 1 and being cited in Google AI Overviews. But the page itself is only one part of it. We built a strategy around the buying moment: → Own the narrative on their website with the exact alternative/comparison pages buyers are searching for. → Build authority with niche-relevant backlinks pointing to those commercial pages. → Get mentioned in listicles and comparison pages where buyers are already evaluating their options. The target wasn’t: "the future of workplace learning." Nobody is buying from that search. It was: "360Learning alternative" That’s a buyer actively considering switching. So instead of chasing traffic, we built the content, authority and third-party mentions around the moment someone is ready to choose a vendor. Now, when that buyer starts researching their options, HowNow has a chance to appear across the places that actually influence the decision: A presence across the search journey with HowNow controlling the narrative on its own site and once we land some killer listcile mentions this will only compound further. That’s the difference between getting traffic and being part of the buying decision. Great work Usama Khan, he's cooking up some great work Breaking B2B! _______________________ P.S. Grab our 90 Days to Revenue SEO/AEO playbook + video below 👇 ♻️ Repost to help other B2B leaders build their organic growth engine. Follow Shafraz Jeal, Head of Growth Breaking B2B, for more on search, pipeline, and B2B growth.
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Breaking B2B reposted this
How are you figuring out attribution in the age of AI? Because it’s a mess. To be fair, attribution has always been messy. AI has just made the gaps much more obvious. Case in point: On one project, we had a TON of SQLs showing up as Direct in GA4/hubspot. If I trusted analytics alone, I’d assume those people already knew the brand, typed the URL in, or came through some other untraceable source. But then I checked the self-reported attribution from the form. Two people literally said: CLAUDE That’s insane. And it shows why I don’t think you can rely on one attribution source anymore. Someone could: -discover you through ChatGPT or Claude -read three other websites -search your brand on Google -come back two days later -click a bookmarked or copied link -convert as “Direct” GA4 sees the last observable part of that journey. And even self-reported attribution isn't perfect :). There’s psychology involved. People remember the touchpoint that stood out to them, not necessarily every touchpoint that influenced the decision. Someone might say “Claude” even though they subsequently read your blog, checked Reddit, saw a LinkedIn post and Googled you three times. So my approach now is basically: -Track both machine attribution and human attribution. -Keep your GA4/GSC/CRM tracking as clean as possible. But also add one stupid-simple field to your conversion forms: “How did you hear about us?” Make it optional and preferably free text. Then compare the two. GA4 might say: Direct HubSpot might say: Organic Search The prospect might say: Claude None of those necessarily have to be wrong. They’re just describing different parts of the journey. I think attribution in the AI-search era is going to be less about finding the source of truth and more about triangulating several imperfect sources of truth. ____ P.S: Want someone to help you get more bookings from AI search? That's what we obsess i over at Breaking B2B. We help B2B companies turn SEO + AI search visibility into pipeline and revenue If you want us to do the same for your company, check the comment below.
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Breaking B2B reposted this
Fibbl were invisible on AI SEO 6 month ago, all their revenue came from LinkedIn…now they get consistent demos from SEO/AEO This 7-step system is driving consistent organic demos: 1. Pull + analyse your customer research, sales/CS/support calls, competitor info. To nail customer pain points, why they choose you, why they switch from competitors and their jobs to be done. 2. Nail your high sales intent money keywords/prompts (bottom funnel focus is crucial to drive for demos). 3. Build your moat by adding net new pages and updating existing commercial content in prio order. 4. Prioritise pages that drive demos (listicle articles/landing pages/ICP pages etc). 5. Build on wins from past media (for example, leverage execs that have past press for SEO/AEO value). 6. Control the narrative off-page (get placements on external listicles that get cited on LLMs/rank on google along with communities your ICP uses, e.g. reddit/youtube if you have resources). 7. Remember: with speed, you can beat the giants. Publish/update high-converting pages faster than larger and more slow-moving competitors. In just the first few months they’ve seen a clear increase in high quality demos from organic search on Claude, Google and ChatGPT. PS. grab my 90 days to revenue SEO/AEO mini-guide & video: https://lnkd.in/et7yce7s
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