tag:speakerdeck.com,2005:/ryanlawtag:speakerdeck.com,2005:Talk/15345302026-04-27T06:36:42-04:002026-04-27T06:40:36-04:00How to Build Effective Brand Mentions for AI Search (What the Data Says)Welcome to the era of off-page SEO.
In traditional search, backlinks are slightly less important than they used to be. So is backlink building and digital PR dead?
Not even a little bit. “Branded mentions” are the single most important predictor of visibility in AI search. If you want to “rank” in AI search, you need to build off-site mentions.Ryan Law (@ryanlaw)Ryan Law (@ryanlaw) on Speaker Deck2026-04-27T06:36:42-04:00