NEON

After record-breaking pre-sales and months of growing anticipation, the moment has finally arrived! On 8 July 2026, “Top of the World Tree: An Exhibition of Ancient Civilizations of the Americas” officially opened at the Shanghai Museum, marking a major cultural milestone alongside the commencement of the 37th Shanghai Tourism Festival Summer Tourism Season. The opening ceremony welcomed Mr. Zhao Jiaming, Member of the Standing Committee of the Shanghai Municipal Committee and Minister of the Publicity Department, and nearly 300 distinguished guests from China and around the world. Mr. José Luis Perea González, Deputy Director General of Mexico's National Institute of Anthropology and History; H.E. Carlos Vásquez Corrales, Ambassador of Peru to China; and Mr. Chu Xiaobo, Director of the Shanghai Museum, delivered opening addresses celebrating the power of cultural exchange and international collaboration. NEON is honoured to present one of the exhibition's centrepieces, Machu Picchu and the Golden Empires of Peru, in partnership with the Shanghai Museum and the Larco Museum in Peru. Featuring 325 priceless artefacts, including 116 treasures leaving Peru for the very first time, the exhibition is the largest Andean civilization-themed exhibition ever presented in China and one of the most significant international showcases of Andean gold and silver artefacts. Visitors will also embark on an extraordinary immersive journey through the award-winning VR experience, Machu Picchu and the Spirit of the Condor, bringing the majesty of the ancient Andes vividly to life. "This landmark opening is a testament to what can be achieved through a shared commitment to cultural preservation and meaningful international collaboration,” said Mr. Ron Tan, Group CEO of NEON. “I extend my deepest appreciation to the Shanghai Museum, the Larco Museum, the Government of Peru, and all our valued partners for their trust and support in bringing this extraordinary exhibition to life. My heartfelt thanks also go to our dedicated NEON team, whose passion, expertise, and relentless pursuit of excellence have transformed a shared vision into a world-class cultural experience for audiences from around the globe.” As the exhibition opens its doors to audiences from around the world, we look forward to inspiring millions to Get Closer™ to the enduring legacy of the ancient Peruvian civilization through the stories and treasures from of one of history's most remarkable cultures. #neon #GetCloser #MachuPicchu #Peru #NowOpen #ShanghaiMuseum

We are thrilled to share that Jurassic World: The Experience at Gardens by the Bay, Singapore has been honoured with the Outstanding Attraction Experience Award at the Singapore Tourism Awards 2026, presented at the awards ceremony held on 8 July 2026 at Shangri-La Singapore.   Organised by the Singapore Tourism Board, the Singapore Tourism Awards is among the nation's highest honours for the tourism industry, recognising individuals and organisations that create exceptional visitor experiences, champion innovation, and elevate Singapore's position as a world-class destination.   The Outstanding Attraction Experience Award recognises attractions that demonstrate excellence through distinctive offerings that respond to evolving tourism trends and visitor expectations, while delivering memorable and immersive experiences.   We are deeply honoured to receive this recognition and extend our sincere gratitude to the Singapore Tourism Board for this prestigious award. It inspires us to continue pushing the boundaries of experiential entertainment and creating world-class experiences that captivate audiences from around the globe.   This achievement would not have been possible without the support of our valued partners, Universal Destinations & Experiences and Gardens by the Bay, whose shared vision and commitment have brought this magical experience to life. Also, a big thank you to all visitors from Singapore and around the world who have stepped through our gates and made Jurassic World: The Experience such an extraordinary success.   As we celebrate this milestone, we remain committed to delivering even more unforgettable experiences that inspire wonder, spark imagination, and further strengthen Singapore's reputation as a leading global destination for immersive entertainment.   #neon #GetCloser #STB #STA2026 #ExperienceExcellence #ThankYou

With record-breaking early bird ticket sales already signalling extraordinary anticipation, public excitement reached another milestone on 11 June 2026 as four remarkable artefacts from “On Top of the World Tree: Ancient Civilizations of the Americas” were unveiled at the Shanghai Museum. The event welcomed stakeholders from around the world alongside media partners, marking the official commencement of exhibition preparations for this landmark showcase. Among the highlights revealed was a magnificent gold headdress from Machu Picchu and the Golden Empires of Peru, an exhibition jointly presented by the Shanghai Museum, NEON, and the Larco Museum in Peru. The exhibition will showcase 325 exceptional artefacts, including 116 treasures that are leaving Peru for the very first time! As the largest Andean civilization-themed exhibition ever staged in China, and one of the most significant international presentations of Andean gold and silver artefacts, it offers an unparalleled exploration of the ancient civilizations of Peru, tracing the evolution of their societies, political systems, and unique cosmological beliefs. As preparations continue behind the scenes, we are honoured to work alongside our valued partners to bring these priceless cultural treasures to audiences in Shanghai. We look forward to welcoming visitors this July to experience an extraordinary journey through one of history's greatest civilizations, and to share these remarkable artefacts of global historical significance with the world. Read more here: https://lnkd.in/givJ_KaP #neon #GetCloser #MachuPicchu #Peru #ComingSoon

On 2 June 2026, Mr. Ron Tan, Group CEO of NEON, joined H.E. Dominic Goh, Singapore’s Ambassador to Egypt, in a meeting with H.E. Sherif Fathy, Egypt’s Minister of Tourism and Antiquities, at the Ministry’s headquarters in the New Administrative Capital, exploring opportunities to deepen collaboration and bring Egypt’s extraordinary cultural heritage to even wider international audiences through a series of world-class touring exhibitions across Europe, the United States, and Asia. Discussions also centred on the continued international journey of Ramses and the Gold of the Pharaohs, following its successful run in Houston, San Francisco, Paris, Sydney, Tokyo and London. Building on this global success, plans are underway for the exhibition to continue its tour to additional cities across the United States, bringing the extraordinary legacy of one of history’s greatest pharaohs to new audiences and further expanding the global appreciation of Egypt’s ancient civilisation. We are deeply honoured by the continued trust placed in us by the Government of Egypt and our esteemed partners around the world. This enduring collaboration reflects a shared commitment to preserving and presenting Egypt’s remarkable heritage with the utmost care, authenticity, and excellence, while creating transformative experiences that inspire audiences worldwide. As we look ahead, we remain committed to expanding the global appreciation of Egypt’s rich cultural legacy, connecting people across continents through stories that transcend time and place. https://lnkd.in/gTwp5abZ #neon #GetCloser #Ramses #Egypt

A day of big wins for NEON at Envision 2026! Organised by Trip.com Group, the global event held on 28 May 2026 in Shanghai, China, welcomed global tourism leaders, tourism boards, airline and hotel partners to gather at the annual Envision Global Partner Conference and Tourism Innovation Awards Ceremony to explore emerging opportunities and the evolving future of travel. We are proud to share that NEON Group was honoured with the “Most Promising Partner Award 2026” by Trip.com Group, recognising the strength of our successful partnership, outstanding ticketing performance, and shared commitment to delivering exceptional experiences to audiences worldwide! Topping off the celebrations, Jurassic World: The Experience Bangkok at Asiatique The Riverfront also bagged the Tourism Innovation Award at Envision 2026! Bringing the iconic Universal Jurassic World's franchise to life through world-class storytelling and experiential entertainment, the attraction has welcomed overwhelming response since opening in August 2025, with over 200,000 tickets sold within its first three months, contributing to a 44% year-on-year increase in retail revenue at Asiatique The Riverfront! “At NEON, we believe exceptional experiences have the power to connect people, cultures, and destinations,” said Mr. Ron Tan, Group CEO, NEON. “These recognitions affirm the impact of our capabilities and reinforce our commitment to delivering experiences that captivate audiences while creating meaningful value for our partners worldwide.” An exhilarating day for the team, and a meaningful recognition of the passion, creativity, and collaboration behind every experience we bring to life. Thank you to Trip.com Group for the recognition and continued partnership. We look forward to the exciting possibilities ahead. #neon #GetCloser #Envision2026 #TourismInnovationAwards #ThankYou

It was an unforgettable week in London celebrating the enduring fascination with ancient Egypt! NEON was honoured to invite renowned Egyptologist Dr Zahi Hawass for an exclusive lecture held on 12 May 2026 at Park Plaza Westminster Bridge, drawing nearly 1,000 guests for a remarkable 90-minute evening of discovery, storytelling and insight into one of history’s greatest civilisations. With an introductory speech by His Excellency Ashraf Swelam, Egyptian Ambassador to the UK, the event welcomed a distinguished cross section of press, influencers, members of the Egyptian community and the Egyptian Society in London. An exclusive group of VIP guests also enjoyed an intimate pre-show mini lecture and Q&A session with Dr Hawass, together with signed copies of his latest book on Ramses and the Gold of the Pharaohs.   Later in the week, we were delighted to host Dr Hawass at Ramses and the Pharaoh’s Gold: The Exhibition at NEON at Battersea Power Station, followed by his appearance on Piers Morgan Uncensored with Piers Morgan, where compelling discussions explored the mysteries surrounding the construction of the pyramids, the Giza Plateau, and the true age of the Great Sphinx. We extend our sincere gratitude to Dr Hawass, our partners, supporters and everyone who made these engagements possible. Together, we share the same passion for bringing the wonder, legacy and allure of ancient Egypt to audiences around the world through Ramses and the Pharaoh’s Gold: The Exhibition.   #neon #GetCloser #London #BatterseaPowerStation #Ramses #NowOpen

NEON is bringing something exciting to Chengdu! Mr. Ron Tan, Group CEO of NEON, together with representatives from the Group, were invited to participate in the groundbreaking ceremony on 11 May 2026 alongside Mr. Xie Jin, Party Secretary of Chengdu Cultural and Tourism Group, and members of the Group, marking the commencement of an upcoming development at the renowned Chengdu Panda Base, one of China’s most iconic cultural and leisure destinations. This milestone marks the beginning of an exciting new chapter for NEON as works officially get underway. From ceremonial shovels in the ground to construction already taking shape on site, the energy and ambition behind this project are truly inspiring. As a world-class destination that attracts millions of visitors annually, the Chengdu Panda Base continues to evolve as a premier hub for culture, tourism and leisure experiences. We are proud to be part of this journey and look forward to bringing something truly special to audiences in Chengdu and beyond. A sincere thank you to Mr. Zhang Haitong, Chairman of the Chengdu Cultural and Tourism Group for the warm invitation and partnership. We can’t wait to share more with the world in the months ahead. Watch this space, more details will be coming your way very soon! #neon #GetCloser #Chengdu #China #ComingSoon

The world turned its eyes to Shanghai on 8 May 2026 as the Shanghai Museum unveiled the “On Top of the World Tree: Ancient Civilizations of the Americas” exhibition at a much-anticipated global press conference. Enthusiasm was immediate and unprecedented, with 10,000 early bird tickets snapped up during the event in just 40 minutes, surpassing the record previously set by the Shanghai Museum’s blockbuster “On Top of the Pyramid: The Civilization of Ancient Egypt” exhibition in 2024! Taking to the stage, Director of the Shanghai Museum, Mr. Chu Xiaobo shared the institution’s vision to showcase the diversity of world civilizations from a Chinese perspective, while presenting the most comprehensive, highest-level, and most up-to-date exhibition ever mounted on the ancient civilizations of Central and South America. In collaboration with Museo Larco in Peru and the Shanghai Museum, NEON is proud to present one of the exhibition’s defining highlights, Machu Picchu and the Golden Empires of Peru. Spanning the entire third floor, the presentation will feature 325 extraordinary artefacts from Peru, including 116 treasures leaving Peru for the very first time! Complementing the priceless artefacts is the award-winning VR experience, Machu Picchu and the Spirit of the Condor, recipient of the Best Use of VR award at the 12th Annual Lumiere Awards, offering audiences an unprecedented encounter with one of the world’s most extraordinary civilizations. “It is with immense pride that we present the China debut of this globally acclaimed IP experience at the Shanghai Museum,” said Mr. Ron Tan, Group CEO of NEON. “This milestone reflects the deep trust and enduring partnerships we share with the Government of Peru, Museo Larco, and the Shanghai Museum, whose shared commitment to cultural preservation and meaningful exchange has made this extraordinary showcase possible.” This is more than an exhibition. It is a once-in-a-lifetime cultural experience and a must-see global event! We are proud to continue this extraordinary collaboration with our partners as we look ahead to welcoming audiences from around the world to the Shanghai Museum in July 2026 for what promises to be a defining celebration of culture, heritage, and immersive storytelling. Read more here: https://lnkd.in/gU7rztn2 #neon #GetCloser #MachuPicchu #Peru #ComingSoon #ShanghaiMuseum

A defining cultural moment is about to unfold in Shanghai! On 8 May 2026, the Shanghai Museum will host a grand presentation at the World Reception Hall along the Huangpu River, unveiling the full vision behind one of the most ambitious exhibition line-ups in its history. With international guests and global media in attendance, the event will offer a first look into a landmark showcase that brings together the world’s great civilizations in a single, compelling narrative. At the heart of this moment is Machu Picchu and the Golden Empires of Peru, a highlight display of the ancient Peruvian culture within the “On Top of the World Tree: Ancient Civilizations of the Americas” exhibition. As one of the largest, most comprehensive, and most significant exhibitions ever staged on ancient American civilizations, it represents a new pinnacle in cultural storytelling and scholarship. Opening on 9 July 2026 at the Shanghai Museum, Machu Picchu and the Golden Empires of Peru invites audiences from around the world to experience the scale, sophistication, and enduring legacy of the Peruvian culture. The presentation will be live streamed globally, with early bird tickets released exclusively during the event via the Shanghai Museum’s official channels and Ctrip, offering audiences a first opportunity to be part of this historic showcase. As anticipation builds, we look ahead to an exhibition that not only celebrates the grandeur of ancient civilizations, but also redefines how they are experienced - immersive, expansive, and resonant on a truly global stage. Read more here: https://lnkd.in/geXWMmkZ #neon #GetCloser #MachuPicchu #Peru #ComingSoon #ShanghaiMuseum

Celebrating 70 years! The NEON family came together on 14 April 2026 to commemorate our 70th anniversary at the NEON Auditorium, a significant milestone that reflects not just our legacy, but also the collective spirit that continues to drive us forward. With the presence of our Management Team and colleagues in Singapore, alongside virtual participation from our teams across China, Japan, the US and the UK, the celebration was a true reflection of NEON’s global footprint and unity. Group CEO Mr. Ron Tan addressed the team, sharing reflections on our journey and energising everyone with a look ahead at the exciting plans in 2026 and beyond! Thank you to everyone who has been part of this remarkable journey. As we celebrate 70 years of NEON, we look ahead with ambition and purpose, to continue creating world-class experiences, forging meaningful partnerships, and bringing people closer together around the world. #neon #GetCloser #HappyBirthday #anniversary #14april1956 #70years