Hi, and welcome to the first SSFOTW mini post! These posts will be separate from the main series in that they're not really showcasing a particular social network site you can sign up to now, but will instead be talking about closely adjacent topics. I couldn't get the actual, normal post done in time this week (that's my own fault. You see, I was VERY BUSY playing Katamari Damacy and Cubivore) so I thought I'd talk about two social sites that I used to use and loved! I'd love to see new sites sprout up that are inspired by either of these ones, or even just similar to them unintentionally.
Hatena Haiku
Here's one I used to use all the time when I was younger. Some people might recognize Hatena as the company that runs/used to run Flipnote Hatena, Miiverse, and SplatNet on Nintendo's behalf, and some others might recognize them just as a fairly large Japanese internet services company and the place where you often see a bunch of Japanese blogs be hosted. Whatever your association with Hatena is, it seems comparatively few are familiar with its now-defunct service Hatena Haiku.
Hatena Haiku was a microblogging service that existed for varying amounts of time, depending on which language version you're thinking of. I don't know the exact date either language version started, like I just couldn't really find any information on it at all, but the English version shut down January of 2015, and the Japanese version March of 2019.
I personally found it to be pretty unique when compared to any other microblogging sites I've personally used before or since, having features others didn't, and a much slower and tight-knit-feeling community (I am of course basing this on my experiences of English Hatena Haiku, but it seems the Japanese version also had the same slow speed at the very least). It's worth a mention though that the last time I used Hatena Haiku was, obviously,
a damn long time ago, with when I last used it probably being a year or so before the English shutdown even happened (the few times I browsed the Japanese version longingly before it shut down don't apply, since I never interacted with anyone and those stints were always very brief), so it's likely I may misremember some details of how it worked.
Every new root haiku would show up on the Hatena Haiku front page, so you could get a glimpse at
everything that was going on at a given time. You could also see a list of the most active users at the moment (seen on the left of the above screenshot, the red column), and a list of the most active keywords at the moment as well (on the right, the green column).
Speaking of keywords, those were another feature of Hatena Haiku's that I thought was fairly unique. You're doubtlessly familiar with the hashtags system that Twitter and a bunch of other social media sites have, and keywords acted somewhat similarly, with some key differences that set them apart. Unlike hashtags, you could only set one per haiku, and only on root haikus, though I believe replies would show up as being part of the keyword matching that of the haiku they were replying to. I recall keywords also allowed spaces and didn't have any real charlimit, so some people would use them almost like titles on the English site on occasion.
Additionally, instead of the more traditional favourites or likes system you might be used to from most quick-moving social media sites, Hatena Haiku had the same unique system shared across all of Hatena services, still used to this day, called stars (Flipnote Hatena people will know what I'm talking about!!). They might not sound too different from favourites on name alone, but they were in fact fairly different. You could award multiple stars to one post, with users having an infinite amount of gold stars in particular you could hand out, so you could spam a post you really liked with 200 gold stars if you were determined enough. There also were colour stars, limited in quantity, which you could only either receive from other users or (unfortunately) purchase yourself. There's green, red, blue, and purple, ordered roughly from lowest rarity/price to highest.
I also vaguely remember it having the miscellaneous feature of an
oekaki system too, something I always wanted to try myself, but most of the times I used Hatena Haiku were when I was using my DSi browser where it didn't work, so I got very few times to try it if any at all. Huge bummer for sure.
A picture of the Japanese Hatena Haiku homepage as of Feb. 19, 2012, fetched from archive.org.
Click thumbnail to view fullsize[326.2 KiB]Legacy
Hatena Haiku... doesn't really have a legacy, at least not an English language one. I'm not aware of any sites that sprung up any time after its shutdown that try to occupy the same niche and maybe improve upon it, and I certainly don't get anyone going "oh, yeah, I remember that!" when I bring it up anywhere. I suspect that things might be a bit different at least in terms of the 'remembering Hatena Haiku even existed' department in Japanese-language communities, and I considered poking around a bit on my own to find out, but I don't have enough confidence in my Japanese skills yet to do that. If ever I encounter a Hatena Haiku inspired site that somewhat mimics its function though,
you bet I'll be making a SSFOTW post about it. I will be
on that shit, like white on rice.
OMGPOP
OMGPOP was a really fun one, and a great example of some of the old internet things I sorely miss. It was a service where people could play very high-polish Flash minigames with each other in their browsers. I don't have a whole lot to say about this one as I remember it
even less than I do Hatena Haiku (my memory is really bad, especially this long ago), and it was also a very straightforward service so there's not a whole lot that can be said.
The main games I remember the most fondly were Balloono — a versus Bomberman style game with monkeys wielding water balloons — and Draw My Thing — kinda like Pictionary, or the much more recent skribbl.io. There was also this match 3 game called Swapples that I believe was very popular and that I somewhat remember, but wasn't something I was nearly as fond of. These three games were only a small fraction of what OMGPOP had to offer, though. I believe there was upwards of 40 at various different points in time.
The site had a variety of different social features built in as well, incorporating a chat function into most (if not all) games. I think I remember there also being a friends system?
OMGPOP was not long for this world though, as in March of 2012 it was purchased by mobile gaming giant Zynga, who later shut OMGPOP down the following year in September as they began to have financial issues. Nice, eh? Purchase a whole company + social site and then run out of money not long after, so you just destroy the damn thing. Pure evil.
I don't have any screenshots of OMGPOP's homepage on hand, and I can't take a screenshot of an archive.org snapshot either due to the site's reliance on Flash + the reliance on the actual existence of the server itself — you know, the one that's been gone for almost a decade now :( — so instead here's this video made by YouTuber videogamedunkey involving Draw My Thing gameplay. I love this video, I go back to it lots.
Legacy
I've seen so many people who remember OMGPOP when I mention it, getting angry about Zynga's purchase and bulldozing along with me when I do. There's also a website called
MOBCPOP (previously "OMGMOBC") which attempts to somewhat recreate the experience of OMGPOP, having some of its games like Swapples, Balloono or Dinglepop, but it only has a fraction of the games OMGPOP has as it seems the actual Flash files for most of the other games have become lost. OMGPOP the company also released a mobile game called "Draw Something", based off their game "Draw My Thing" you could play on the website, and that remains as the one and only thing Zynga kept when they decided to grind OMGPOP into dust. I, frankly, do not think this counts much though, as it doesn't really feel that similar to the offerings of the OMGPOP website itself, as it's an async multiplayer game instead of the realtime multiplayer game Draw My Thing was.
I'm not personally aware of any modern services that create this social minigame sort of experience, where there's multiple games on offer and you can play with anyone, either friends or people you know. But for sure there's actually many things that come close to it. Playing Jackbox with your friends feels very reminiscent of what playing OMGPOP games would feel like, and there's also things like Discord Activities or iMessage games that somewhat fill this niche. If you want to get your Draw My Thing fill in particular, there's also the aforementioned
skribbl.io which is pretty much that. Still, there's nothing I know of with quite the same feel that OMGPOP had, and I'm still holding out hope that one day something similar will pop up.