Matomo Resources and Guides
Explore clear, practical guides about Matomo, web analytics, privacy and reporting. Learn how to understand your data faster, improve your decisions and support better results for your organisation.
Find what matters to your team and put it to work, at your own pace.
A free prompt guide for analytics teams who need decision-ready answers, not another dashboard.
This is not “summarise my dashboard” prompts. Get 10 practical prompt patterns to investigate your analytics data faster, with stronger evidence and less dashboard digging.
Our new free guide shows you how to use Matomo MCP in practical workflows, from campaign reporting to audience analysis and stakeholder updates.
By the end, you’ll know how to use Matomo MCP to turn analytics questions into business decisions faster. No technical knowledge required.
AI traffic is real, and it’s already in your analytics, whether you can see it or not. We put together a short guide that explains what each AI report shows, how to find it in your dashboard, and what to do with the data.
We put together a short guide to Matomo’s AI reports: what each one tracks, who it’s useful for, and how to get started in three steps.
No technical knowledge required.
We’ve put together a practical security checklist that covers everything from 2FA to your API tokens.
Not technical? No problem. You can download the checklist and forward it to your IT team in one click.
It’s designed to be actionable, with clear difficulty levels and direct links to the relevant documentation.
Turn analytics knowledge into better business decisions
Pick a guide and follow along. Each one helps you solve a real question about your business, simply and step by step. Whether you want to improve reporting, track what matters or make your analytics setup easier to use, these guides give you simple steps to help your team move forward with confidence.
Need a quick technical answer instead? Our help center has you covered.
Certified ISO 27001:2022
Your analytics data is protected by globally recognised security standards. ISO 27001 certification means we follow the highest international standards for information security management.