@one_pm_property
Forward-thinking project marketing & property investment.
The New Buyer Mindset: From Price Per Square Metre to Quality of Life
The New Buyer Mindset: From Price Per Square Metre to Quality of Life
For years, property marketing revolved around hard metrics - price per square metre, proximity to the CBD and projected returns. But in 2026, the landscape looks very different.
The Power of Place: Why Location Still Sells
The Power of Place: Why Location Still Sells
Rethinking Real Estate
Rethinking Real Estate
The Boutique Boom
The Boutique Boom
Why Small-Scale Developments Are Outperforming the Market In recent years, boutique developments have emerged as one of the most dynamic segments of the residential market. While large-scale projects still dominate skylines, it’s the smaller, design-led developments (typically 5 to 50 residences) th
RBA Rate Cut: What it Means for Buyers & Boutique Developers
RBA Rate Cut: What it Means for Buyers & Boutique Developers
The Reserve Bank of Australia (RBA) recently cut the cash rate to 4.10% - the first reduction in more than four years.
Why Savvy Buyers Choose Off the Plan
Why Savvy Buyers Choose Off the Plan
And how project marketers are evolving for boutique developers! As the demand for off-the-plan apartments continues to grow among savvy buyers, boutique developers are in a prime position to benefit. However, success in this market requires a sophisticated approach to project marketing—one that focu
Nera Residences to Feature Custom Kitchens by Michelin-Starred Chef Shaun Rankin - ONE:PM
Nera Residences to Feature Custom Kitchens by Michelin-Starred Chef Shaun Rankin - ONE:PM
Bastion Group has revealed that its $160 million luxury development, Nera Residences, will feature state-of-the-art kitchens designed by acclaimed Michelin-starred chef Shaun Rankin, including custom designs for the sky homes and penthouse and the exclusive private dining room for residents.
The Evolution of Real Estate Marketing: From Traditional to Digital
The Evolution of Real Estate Marketing: From Traditional to Digital
The real estate industry has experienced a seismic shift in its marketing methodologies over the past few decades. This transformation is particularly evident in project marketing for boutique residential developers, where traditional techniques are giving way to innovative digital strategies.
Navigating Market Challenges: Strategies for Boutique Developers
Navigating Market Challenges: Strategies for Boutique Developers
The Future of Project Marketing: Why Boutique Developers Need a Full-Service Partner
The Future of Project Marketing: Why Boutique Developers Need a Full-Service Partner
The Art of Targeted Marketing in Real Estate
The Art of Targeted Marketing in Real Estate
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