Best digital products to sell as a creator, ranked by 400,000+ listings

If you have an audience but nothing to sell just yet, start with a guide or template. The best digital products to sell as a creator include templates, ebooks, online courses, printables, design assets, photography presets, audio packs, digital planners, AI prompt libraries, and paid community access. These products cost nothing to duplicate, ship instantly, and can generate passive income from your Linktree, no website required.

To help you decide what to sell, we looked at more than 400,000 digital product listings, plus pricing data from 41,000+ Gumroad products linked from Linktree. Guides and ebooks lead in both supply and downloads. Between the second and third quarters of 2026, downloads of recipe and meal-plan products tripled, and workbooks, checklists and printables all grew faster than downloads overall.

Creators across every niche are already doing this. Fitness coach Dan Fahey (@gritty.soldier.fitness) created a free nutrition guide for his 140,000+ Instagram followers. Sophie Sirota (@bodybyloaf) sells a $10 four-day workout program and a course from her Linktree. Country star Maren Morris (@marenmorris) released exclusive sheet music from her Coachella performance. All from their Linktree, all using Digital Products.

The hard part isn’t how to sell. It’s deciding what to sell. This guide covers 10 digital product types with real examples, Linktree platform data, and Gumroad pricing benchmarks to help you choose and price your first (or next) product.

Which digital product is right for you?

10 best digital products to sell (with examples)

1. Ebooks and PDF guides

An ebook or PDF guide packages what you know into something readable in one sitting, and it suits creators who answer the same question over and over.

Guides and ebooks are the single largest digital product category on Linktree: roughly 2 in 5 listings and about half of all downloads. They've maintained that lead because the demand for focused, actionable written knowledge hasn't gone anywhere.

What sells: Recipe collections, how-to guides for specific skills, business playbooks, niche reference materials, travel itineraries, study guides, and curated resource lists. Recipes and meal plans are the fastest-growing area right now: downloads tripled between the second and third quarters of 2026, though part of that jump may be seasonal, since the third quarter includes back-to-school and early autumn.

Typical price range: $9-$49. Short, focused guides (20-30 pages) sit at $9-$19. Comprehensive ebooks (50-100+ pages) go for $29-$49. Across 9,500+ ebook listings on Gumroad linked from Linktree profiles, the median price is $14, with 30% offered for free as lead magnets.

Who’s doing it: Dan Fahey (@gritty.soldier.fitness), a former soldier turned fitness coach with 140,000+ Instagram followers, uses Linktree Digital Products to offer "Nutrition for Knuckle Draggers", a free guide to eating well for time-poor people who aren't skilled cooks. It gives his audience practical advice they can put to use while building trust before introducing paid offers.

His guide is one example of how creators are selling digital products on Linktree and giving their audience something useful while building trust for future offers.

Why they work: Ebooks solve a specific problem in a format people can consume at their own pace: a fitness creator's 30-day meal plan, a photographer's posing guide, a real estate agent's first-time buyer checklist. The narrower the problem, the clearer the purchase decision.

Who should sell these: Creators who regularly answer the same questions. If you've explained the same process 50 times in DMs, that's your ebook.

On Linktree: Upload PDFs up to 100MB and bundle up to 24 files in one product, including worksheets and checklists. You can also offer a free PDF and use Linktree's Audience Manager feature to capture those email addresses and sync them to Mailchimp, Kit, or Klaviyo automatically.

2. Templates

A template is a reusable file someone copies and fills in with their own information, and it suits any creator who has built a system their audience keeps asking about.

Templates make up about 3% of listings on Linktree but around 8% of downloads, and their share of new listings nearly doubled in 2026, making them a promising option if you're deciding what to create first.

What sells: Notion templates (content calendars, budget trackers, CRM dashboards, habit trackers). Canva templates (social media post kits, Instagram story sets, presentation decks, media kits). Google Sheets templates (expense trackers, business planning worksheets, inventory management).

Typical price range: $5-$50. Single templates sit at the low end. Bundles of five to 10 related templates command $25-$50. Gumroad pricing data puts the median template price at $9-$10, with bundles pulling the average up toward $28.

Who’s doing it: Lauren Jasper (@laurenjasper_), an architecture creator known as Archi Barbie, sells a portfolio template and application portfolio bundle for $49. Her product gives architecture students and aspiring designers a starting point for putting together their own portfolio and applications.

Why they work: Buyers describe templates as "plug and play." A wedding budget spreadsheet saves a couple 10 hours of setup. A social media content calendar saves a small business owner a week of planning. Buyers pay for the time saved, not the file itself.

Who should sell these: Any creator who has built a system their audience asks about. If people DM you "how do you organize your content?" or "can I get a copy of that spreadsheet?", you have a template product ready to make.

Keep in mind: the template market is competitive and generic templates, like “Notion content calendar”, are increasingly easy to find. Specific, niche-targeted templates, "Notion system for freelance illustrators", still have room to stand out. The more clearly you serve one type of person, the less you're competing on price alone.

You can sell templates directly from your Linktree. Upload the file, set a price via Stripe, and your audience can buy and download without leaving your bio link.

3. Printables

Printables are digital files that buyers download and print at home. Simple to create, low-cost to price, and they sell in volume for visually led audiences.

Printables are the second most common product type on Linktree, about 1 in 9 listings, and printable downloads grew 27% from the second to the third quarter of 2026.

What sells: Wall art and quote prints, planner inserts, sticker sheets, children's activity pages, flash cards, gift tags, party decorations, habit tracker pages, and coloring pages.

Typical price range: $3-$25. Individual printables sell for $3-$7. Bundles (a set of 10 wall art prints, a full planner system) go for $15-$25.

Who’s doing it: Miss Annette’s Preschool (@missannettespreschool) offers downloadable activities for young children, including alphabet searches, coloring pages and “I Spy” printables. With free resources alongside paid downloads, she gives parents and teachers practical activities they can use at home or in the classroom.

Why they work: A home decor creator shares their space on Instagram, and followers ask where the prints came from. The answer is a product link in your bio. Printables remove shipping, sourcing, and inventory entirely. The path from "I like that" to "I bought it" is a single click.

Who should sell these: Designers, illustrators, calligraphers, home decor creators, parenting creators, and teachers. If you already make visual content and your audience is asking where to get things like what you share, you likely have a printables product waiting to be packaged. If you're a parent at home, here's how to make money as a stay-at-home mom.

Keep in mind: Printables are about 11% of listings but only 5% of downloads, so the category is crowded. A clear niche, such as one age group, one subject or one style, helps you stand out.

4. Digital planners and trackers

Digital planners are designed for use on tablets (iPad with GoodNotes or Notability, Android with Samsung Notes). They combine the structure of analog planning with the flexibility of digital, and they attract an audience that buys frequently and shares their setups publicly.

Planners, journals and workbooks together make up almost 9% of downloads on Linktree, and workbook and journal downloads grew by about a third from the second to the third quarter of 2026.

What sells: Dated annual/monthly/weekly planners, habit trackers, fitness and workout logs, meal planning journals, finance and budgeting trackers, student study planners, and goal-setting workbooks.

Typical price range: $5-$30. Basic single-purpose trackers sell for $5-$10. Full dated planners with hyperlinked tabs and multi-view layouts (monthly, weekly, daily) go for $20-$30.

Who's doing it: UK money creator Daniel from @grayareafinance sells The Gray Area Budget Planner, an Excel and Google Sheets template for solo or joint budgeting, for £4.99, and gives away a free investing guide to build his email list.

Why they work: The digital planning community buys repeatedly (a new planner each year, specialty trackers throughout). They also love sharing their setups on Instagram and TikTok, helping others discover new products.

Who should sell these: Productivity creators, fitness coaches, wellness creators, designers, and anyone who already uses digital planning tools.

5. Design assets

Design assets are files other creators and businesses use in their own projects or to personalize their digital spaces. Your customer is usually a professional or dedicated hobbyist, which means higher willingness to pay and repeat purchases are common.

Design assets are about 9% of listings but only about 2% of downloads, so expect competition and stand out with a clear niche.

What sells: Icon packs, UI kits, mockup templates, illustration sets, SVG cut files (for Cricut and Silhouette machines), logo templates, social media graphics packs, brand kit templates, and font pairings.

Typical price range: $10-$100. Individual assets sit at $10-$25. Comprehensive packs and bundles go for $50-$100. Gumroad median for preset and creative asset products sits at $10, with bundles pulling closer to $25.

Who’s doing it: Tech creator Rahul Dubey (@rahulx3) sells collections of high-resolution 8K wallpapers. Each pack features digital backgrounds that people can download to personalize their screens, showing how creators can turn their distinctive visual style into a visual product for their audience.

Why they work: Businesses and creators regularly need fresh design assets for new projects. From social graphics to logo templates, these products encourage repeat purchases.

Who should sell these: Graphic designers, illustrators, UI/UX designers, and anyone with design skills.

On Linktree: Design files (PSD, AI, InDesign), images (JPG, PNG, SVG, WebP), and fonts are all supported by Linktree Digital Products. Bundle an icon pack with a usage guide and a color palette file into a single product.

6. Audio and music packs

Audio and music packs are downloadable sound files or musical resources that people can use in their own creative projects. Demand comes from video creators, podcasters and producers who need sound they can use without licensing headaches.

What sells: Royalty-free music tracks and loops, sound effects packs, drum kits and sample packs, podcast intro/outro music, ambient background audio, and sheet music.

Typical price range: $10-$100. Individual tracks or small packs sit at $10-$25. Comprehensive production libraries with 50-100+ files can command $50-$100. Gumroad median for audio products is around $11-$14.

Who’s doing it: Country star Maren Morris (@marenmorris) used Linktree Digital Products to release exclusive sheet music for an orchestral rendition of "My Church" following her Coachella performance with the LA Philharmonic. It rewarded existing fans while driving new traffic to her Linktree ahead of her album release.

Who should sell these: Musicians, producers, sound designers, and podcasters.

On Linktree: Audio files (MP3, WAV, FLAC, AAC, OGG, AIFF) are fully supported by Linktree Digital Products. Bundle a sample pack with a license agreement PDF and a preview track into one product listing.

7. Online courses

A course teaches a skill through structured lessons, and it suits creators whose audience wants to be walked through the whole process rather than handed a shortcut.

Courses make up around 3% of listings but sell for more than most formats: on Gumroad, the median video course costs $20, against $14 for an ebook.

What sells: Skill-based courses (photography editing, music production, fitness programming, coding basics). Business courses (freelancing, social media growth, email marketing). Creative courses (illustration, video editing, songwriting).

Typical price range: $50-$500. Mini-courses (five to seven short video lessons) work well at $50-$97. Full courses with 10-20+ modules and bonus materials can command $200-$500. Gumroad data across 1,400+ video course listings puts the median at $20, with the top quarter selling for $47 and above.

Who’s doing it: Sophie Sirota, known as Body by Loaf (@bodybyloaf), sells a $10 four-day workout program and the course "The Midsize Curvy Girl Method" from her Linktree. Her anti-diet, body-positive approach is designed for midsize curvy women, and her low-cost program gives her audience an affordable first step before the deeper course.

Why they work: Courses sit at the top of the value ladder. Free content builds trust. An ebook or template gives people a way to get started. A course offers a deeper learning experience for those who want the full system, not just a piece of it.

Who should sell these: Creators with teachable skills whose audience regularly asks "can you teach me exactly how to do this?" See how 13 creators are already selling courses with Linktree.

On Linktree: You can create and sell courses directly from your Linktree. Powered by Kajabi, your audience goes from bio to enrollment in two taps.

8. Photography and video presets

A preset applies your editing style to someone else's photo or video in one click, and it suits anyone whose comments fill up with "what filter is that".

Presets are a niche category on Linktree, under 1% of listings, so a distinctive, recognizable style matters more than volume.

What sells: Lightroom presets (mobile and desktop), Photoshop actions, video LUTs (color grading profiles for Premiere Pro, Final Cut, DaVinci Resolve), and video transition packs.

Typical price range: $15-$75. A pack of five to 10 Lightroom presets typically sells for $15-$35. Professional LUT packs and comprehensive preset collections go for $50-$75.

Who’s doing it: Lifestyle creator Hunter Gerlach (@by.hunts) sells a pack of seven Adobe Lightroom presets for $47 through his Linktree. This pack lets Hunter share his signature editing style with his audience, so they can achieve a similar look without starting their edits from scratch.

Why they work: Presets sell the aspiration of a look. Buyers aren't looking to spend months developing an eye for colour grading; they want that specific result, replicable in a click.

Who should sell these: Photographers, videographers, content creators with a distinctive visual style, and travel creators.

9. AI prompt libraries

AI prompt packs are among the newest digital product categories, and they're growing as more people use AI tools daily but struggle to get consistent, useful output from them.

Listings built around ChatGPT and other AI tools are still about 1% of new Linktree listings, but that share nearly doubled from late 2025 to the third quarter of 2026. These figures are estimates based on keywords in product names and descriptions, rather than a complete count of AI-related products.

What sells: ChatGPT prompt packs for specific use cases (business writing, social media captions, email marketing, coding). Midjourney and image-generation prompt collections with example outputs. Custom GPT configurations. AI workflow guides that combine multiple tools.

Typical price range: $5-$50. Small prompt packs (20-30 prompts) sell for $5-$15. Comprehensive libraries with 100+ prompts, organized by category with example outputs, go for $25-$50.

Who’s doing it: Candace Fetuao (@candacefetuao) offers downloadable AI prompt packs designed to make everyday tasks easier, including a Family Command Center, AI Assistant and Sunday Reset dashboard. Her products turn AI-powered workflows into ready-to-use resources that help people stay organized and manage everyday tasks.

Why they work: The value is in the testing and work behind the prompts. Buyers pay for the result, not the text of the prompts themselves. If you use AI tools professionally and have developed effective workflows, you've already done the work. Packaging it takes less time than it sounds.

Who should sell these: Tech creators, AI educators, marketers, and anyone who uses AI tools professionally and has developed workflows they can document.

10. Paid community access

Selling access to a private community can turn a one-time product into recurring monthly revenue. Members pay for exclusive content, networking, accountability, or direct access to you.

What sells: Private Discord servers with structured channels and exclusive content. Mastermind groups. Accountability communities for specific goals (fitness, business building, creative practice). Expert Q&A groups. Niche networking communities.

Typical price range: $10-$50 per month.

Who’s doing it: Girl group KATSEYE uses their Linktree as a go-to destination for their fanbase, the EYEKONS. A week before the "Gnarly" music video dropped, they uploaded a cryptic Digital Product with a hidden clue, resulting in over 400 downloads. It's not a traditional paid community, but it shows how digital products can build genuine exclusivity around your most dedicated fans.

Why it works: Communities compound in a way that one-time products don't. Members stick around, refer others, and often become buyers of your other products. A direct line to your most engaged audience also means better product ideas and faster feedback loops, which makes every future product easier to launch.

Who should sell these: Coaches, educators, niche experts, and any creator with an engaged audience that wants ongoing interaction.

On Linktree: Communities on Linktree let you manage access directly from your profile. Members discover, apply, and join without leaving the Linktree ecosystem. Use Audience Manager to track and segment community members as they grow.

How to choose between digital product ideas

The best digital product ideas start with something you know well and a problem your audience wants to solve. To narrow it down, ask yourself three questions.

What does my audience already ask me for?

If people ask you the same questions repeatedly, a guide or ebook is the best place to start. Guides and ebooks account for the largest share of both listings and downloads on Linktree.

Do people want to use my system or workflow?

If your audience wants to know how you organize your content, manage your budget or plan your week, a template is the answer. Templates are amongst the quickest products to create and test.

Does my audience need more structure or accountability?

A planner or tracker could help them put your advice into practice. Think workout logs, habit trackers or weekly planners that make it easier to stay on track.

Start with what you know. Save the course or community for when you have proof of demand and buyers ready to go deeper.

If a digital product isn’t the right fit yet, compare the other ways to earn on Linktree.

The best first product is usually small, specific, and immediately useful: one problem, one solution, one file.

How to start selling digital products from your bio link

You don't need a website, a Shopify store, or a complex checkout system. If you have a social media following of any size, you already have a way to reach potential customers. Creators like Dan Fahey, Lauren Jasper, and Hunter Gerlach all sell or give away digital products directly from their Linktree, with no external storefront.

Here's the fastest path from product to first sale:

1. Create your product using tools you already have (Canva, Notion, Google Sheets, Lightroom, Logic Pro, GoodNotes, or any creative tool you use daily)
2. Add a Digital Products link to your Linktree. Upload your files (PDFs, images, audio, video, design files, Word docs, ePubs supported), set your price via Stripe, and write a clear product title and description
3. Share your Linktree link in your Instagram bio, TikTok bio, YouTube description, and anywhere else your audience finds you
4. Offer one free product as a lead magnet. Linktree's Audience feature captures email addresses and can sync them to Mailchimp, Kit, or Klaviyo so you can promote paid products later

One of the biggest advantages of selling from your bio link is that there's no new destination to introduce to your audience. Instead of asking followers to visit a storefront they've never heard of, you send them to the link they already expect to click. That shortens the path from interest to purchase.

Linktree Digital Products supports bundling up to 24 files into a single product (100MB per file). Selling carries a transaction fee that varies by plan, and Stripe charges its own processing fee on top, so check the pricing page for current rates. For a step-by-step setup walkthrough, see the help guide on how to share and sell digital products on your Linktree.

For a deeper look at pricing strategy and finding your first customers, check out our guide to how to sell digital products online. You can also see how six real creators sell digital products on Linktree right now.

Start with a guide or template that solves a problem your audience already has. Selling through your Linktree means people can buy directly from the link they already know to visit, without having to navigate a separate storefront.

Start selling digital products from your Linktree.

Sources

• Linktree internal data (2025-2026). Aggregated analysis of 400,000+ digital product listings. Data period: February 2025 to March 2026. Reviewed November 2026
• Linktree internal data (Q3 2026). Aggregated digital product data covering July to September 2026. Reviewed November 2026
• Gumroad product analysis (2025). Aggregated pricing data from 41,000+ products linked from Linktree profiles. December 2025
• Linktree (2025). 6 Artists and Creators with Digital Products on Linktree
• Linktree Digital Products feature
• Linktree Courses feature
• Linktree pricing and transaction fees