Kentrix.ai

India has never been one story. It is millions of stories, shaped by different people and different lifestyles. At Kentrix, we believe all these stories matter when you’re building for India. This Independence Day, here’s to understanding the many Indias that make up one. Happy Independence Day. 🇮🇳

What if the biggest insight about a location isn’t on the map? It’s in the people around it: who they are, how they live, and what they spend on. Every location has a consumer story. Now, you can uncover yours in under a minute and understand what it could mean for your business. Pick any location and discover the intelligence behind it with a FREE Catchment Report. Curious about yours? Get your report - https://lnkd.in/dntCEmTN #KnowYourCatchment

A better media plan starts with a better understanding of the market. Introducing MediaPlannix, built to help brands and agencies move from audience definition to channel planning and campaign measurement, all in one connected platform. And because the underlying consumer universe is already built, planning can begin from the very first brief, not after weeks of waiting for data. Meet the new way to plan media. Book a demo here - https://lnkd.in/d7prBq3X #MediaPlannix #MediaPlanning #DataDrivenMediaPlanning #OOHPlanning Rahoul Anders | Divyansh Raghuvanshi | Satyajeet Mahabir Prasad | Pranav Joshi | Monil Thakkar | Siddhesh Rajam | @manav r | Alok Verma | Debapriya Roy | Abhijeet Choudhary | Akanksha Dey | Aaradhya jain | Santosh Nikam | Tushar Gholap | Ajay Jadhav | Mayur Bhosale | Vijay Tupe | Rupesh Sonkamble | Arpan Giri | Cassandra Wilkins | Annika Ray | Pratiksha Jadhav | Swagata P. | Kanad Ghosh | Ankita Bagal | Suchismita Banerjee

Kentrix.ai is now a member of Fintech Association for Consumer Empowerment (FACE), the RBI-recognised Self-Regulatory Organisation in the FinTech sector (SRO-FT). As a platform working with location intelligence, digital audience targeting, and retail analytics, this membership reinforces our commitment to responsible data practices and ethical innovation, principles that are central to the Kentrix GTM Suite. Looking forward to what’s ahead. 

Two people can be the same age, live in the same city, and earn the same income but make completely different buying decisions. Demographics tell you who your audience is. Behavioral data tells you why they buy. The difference can completely change how you plan and optimize media campaigns. Read about the future of media planning - https://lnkd.in/dXCsT-Y8

Meet the newest member of Team Kentrix! We're delighted to welcome Aaradhya jain as our Junior Python Developer. Here's to new beginnings, continuous learning, and building AI-powered solutions together. Welcome aboard, Aaradhya! #TeamKentrix #NewJoinee #LifeatKentrix #Hiring #AI #TechCareers

This week Zepto pulled its IPO, valuation cut from $7B to about $4.5B, and my feed blamed the usual villain: the ₹79 it loses on every order. Blinkit loses ₹3. Instamart, amusingly, loses even more, at ₹85. But ₹79 is the symptom, not the disease. So we did what we do at Kentrix.ai. We pulled the map. Every dark store in India, all 4,081 of them, and the catchment behind each. The story goes that Zepto chased India's premium, big-city shopper. The data politely disagrees. Compare the same cities, and everyone is targeting the same customer. Median household income of ₹1.25L for Zepto, ₹1.24L for Swiggy, ₹1.22L for Blinkit. In Hyderabad, Zepto's neighborhoods are actually a shade poorer. So what went wrong? Zepto crowded into the metros and called it strategy. 62% of its stores sit within 1.5 km of both rivals, three apps knifing each other over the same apartment block. Blinkit instead spread into 250-odd smaller cities where it's often the only option in the catchment. It's the one at breakeven. Blinkit built a portfolio. Zepto built a pile-up. Zepto didn't get out-executed. It got out-positioned, on a map anyone could have read before signing a single lease. Because in this business, you don't win the customer at checkout. You win her the day you pick the pin on the map. These are the mistakes we help clients avoid at Kentrix.ai. (Data source: Our own dark-store and catchment data. 4,081 stores, compared like-for-like within the same cities.) Aadit Palicha Kaivalya V. Sriharsha M. Nandan Reddy Deepinder Goyal Albinder Dhindsa Pranav Joshi Satyajeet Mahabir Prasad Rahoul Anders

Nothing speaks louder than the success of our clients. We're proud to have partnered with Times Internet to enable smarter audience targeting and improve campaign performance. Here's to achieving even greater milestones together. #ClientTestimonial #AudienceTargeting #TimesInternet #SmarterCampaignTargeting #SmarterGTM #KentrixAudienceIntelligence

India's market demands intelligence that's built for its complexity. Read how Kentrix built a data & AI powered GTM suite designed for the Indian market. Read here - https://lnkd.in/drXqqEBi #GTMSuite #GTMPlatform #KentrixGTM

At Kentrix.ai, innovation doesn’t always happen in products. It happens when someone automates a repetitive task, improves a data pipeline, builds a smarter model, or finds a better way to serve customers. The challenge? Many of these ideas stay within teams. That's why we introduced the Kentrix Innovation Leaderboard, a company-wide initiative that makes innovation visible and celebrated. Each submission is evaluated on a common impact framework, creating a transparent way to recognize innovations that save time, improve quality, or drive growth. Here's to building a culture where continuous improvement is recognized as much as business outcomes. #WorkCulture #Innovation #InsideKentrix