Zapier is the infrastructure for AI-powered automation. It connects your apps, data, and processes to the AI models your team already uses—from ChatGPT, Claude, Gemini, and more—so everyone can build wherever they work, while Zapier runs and governs it all from one place.
Zapier offers no-, low-, and full-code tools with a library of 9,000+ apps, plus the ability to build your own custom actions and private apps. You can build end-to-end systems for your business like IT helpdesks, onboarding flows, and lead routing, without switching tools.
Zapier products
Workflows
Zap workflows connect your apps using a trigger-and-action model: when something happens in one app, Zapier takes action in others. You can add AI by Zapier steps to use AI models directly in your Zaps to do things like summarize, classify, draft, or make decisions, or build AI agents that work across your apps autonomously. Other popular features include filters, paths, loops, webhooks, and scheduling.
MCP
Zapier MCP connects your AI clients—like Claude, ChatGPT, Cursor, and others—to your apps in Zapier. Set it up once, then your AI can take action in Gmail, Slack, Salesforce, and 9,000+ other apps on demand, directly from your AI conversations. It’s available on all Zapier plans.
SDK
Zapier SDK gives coding agents and developers authenticated access to 9,000+ apps through code. Use it when you need an agent to write logic, call APIs, and chain multi-step actions programmatically, including raw API access for 3,000+ apps. Zapier handles authentication, token refresh, and rate limits. It’s free during open beta.
Tables
Tables is a database built for automation. Store, manage, and act on your data, and use it as a knowledge source for AI steps in your Zaps.
Developer Platform
Powered by Zapier is for companies that want to embed automation in their own products. Use Zapier's Workflow API and 9,000+ integrations to give your users a built-in automation or AI workflow experience without having to build or maintain the integrations yourself. Zapier handles authentication, infrastructure, and end-user support.
Zapier plans
Zapier offers four plans. Free and Pro are single-user accounts. Team and Enterprise are multi-user.
- Free - A single-user account for individuals getting started. It includes basic Zaps and limited tasks.
- Pro - A single-user account for power users. It includes everything in Free, plus extras like webhooks, paths, autoreplay, and shorter polling intervals.
- Team - A multi-user account for teams building together. It includes everything in Pro, plus extras like shared workspaces, multiple users, and SSO.
- Enterprise - A multi-user account for organizations that need more admin controls. It includes everything in Team, plus extras like the features listed below.
For full plan details, visit Zapier's pricing page.
Enterprise plan features
Enterprise is built for governing AI and automation at scale: set the rules once and let everyone build safely, with control and visibility across workflows, agents, and MCP. It adds admin and security controls not available on other plans:
- Analytics dashboards.
- Audit logs.
- Advanced app controls.
- Custom error notifications.
- User roles and permissions.
- User provisioning with SCIM.
- Single sign-on with SAML.
- Domain capture.
- Custom data retention.
- SOC II and III certification.
Learn more
To learn more about how to use Zapier, check out:
- How to build an automated system on Zapier: read how to take the first steps with Zap workflows.
- Building ideal workflows: explore Zapier's in-person, online, and on-demand events to discover new ways to achieve more with automation.
- Customer stories: learn how other Zapier users are building on Zapier.
- Use case templates: find a use case template to help you get started.