Poool

🇪🇸 Congratulations to the team at Grupo Joly for their impressive work on Diario de Sevilla's subscription model with Poool! > A metered (20 steps) and dynamic (based on content type and author) paywall journey, with single- and double-offer walls > Click through rate 2x higher than the market average! > And A/B testing on the single- vs double-offer paywall, which led to a 3x increase in CTR > Next steps include further experimentation on the meter limit and paywall height, as well as rolling out a similar model on their wider portfolio of brands Kudos to Ana M. Ferrand Ferri, Laura Grimaldi, Pedro Moreno Herrera, Rocío Mesa López & the rest of the team! cc Ludivine Paquet Cédric Mate Max Moné

Project Syndicate achieved a 52% increase in registered users becoming subscribers using Poool 🔥 Shirin Shity and the Project Syndicate team wanted to maximize the value of their reader journey and turn more anonymous visitors into loyal subscribers. Partnering with Poool, they redesigned their sampling and wall strategy: > Expanded sampling: Offered 3 free reads every 30 days in exchange for a free registration. > Stepped journeys: Deployed soft paywalls on the 2nd and 3rd reads to show users exactly where they stood in their allowance. > Clear conversion: A redesigned hard paywall appeared after the 3rd article to prompt a seamless paid subscription. The results (in just a 4-week test period): 📈 +52% increase in registered users becoming paid subscribers. ⚡ +17% uplift in RFV (Recency, Frequency, Volume) for registered users. 🎯 Overall wall success rate jumped from 7% to 9%. Congratulations to Shirin and the team for this success! -> Catch Shirin at Audiencers' Festival in London this June 11th where she'll discuss PS' work on registration: https://lnkd.in/e9rqHr7N -> Download FT Strategies' report, "The power of registration" https://lnkd.in/e5eFPeZe -> Fancy doing something similar? Book a call with our team: https://lnkd.in/eygS-rS6

In Fall 2025, Les Coops de l'information, a collective of six Canadian outlets including Le Soleil and Le Droit, launched its "Pay What You Can" subscription drive. Timed with the municipal elections, the initiative sought to make local news more accessible while highlighting the value of cooperative journalism. The campaign significantly outperformed expectations: > Subscriber growth: Total subscribers increased by 4.2%. > Revenue resilience: While the minimum entry was just $1/month, the initial average payment was $3.12. > Price sensitivity: After raising the suggested price, the average monthly contribution climbed to $3.50 And all this with marketing autonomy in building campaign paywalls and landing pages thanks to Poool! Find the details on their strategy on the Poool blog: https://lnkd.in/eZeiEfRP Congratulations to the team for this work!

Congratulations to our brilliant clients Les Coops de l'information and The Kyiv Independent for being shortlisted in the International News Media Association (INMA) awards thanks to their impressive reader revenue growth! > 🇨🇦 Les Coops d'information's "pay what you can" initiative, alongside continuous testing & iterations to their content access model, using both Poool Engage and Access, leading to a 4.2% growth in subscribers over the project period (shout out to Marc Gendron & the team!) > 🇺🇦 The Kyiv Independent's impressive membership model growth, including acquisition campaigns & geotargeting with Poool Engage, media partnerships and a clear understanding of the importance of relationship-building, as Yana Zhuryk shared at Audiencers' festival in Hamburg last week (Shout out to Yana, Zakhar Protsiuk & team!)

10 years on from the launch of Poool, we're proud to announce that we have signed a definitive agreement under which Darwin CX will acquire Poool to provide publishers with a unified, end-to-end subscription platform! Instead of a fragmented tech stack, this integration offers publishers a single platform to manage all direct reader revenue, whether through subscriptions, donations, print, or digital -> The Front-End (Poool): Dynamic experiences on-site and on-app, including engagement (newsletters, app downloads), conversion (dynamic paywalls, registration walls), and retention (onboarding, cancellation flows). -> The Back-End (Darwin CX): Everything behind the scenes to manage and grow revenue, including subscription management (billing, renewals, fulfillment), authentication, a centralized user database, and advanced analytics and reporting. -> The Expertise (Audiencers): Proven strategies, industry benchmarks and actionable data from leading publishers worldwide, powered by a community of >15,000 digital publishing professionals sharing their daily challenges and figuring out, together, how to better engage, convert and retain their audiences. For existing clients, the current setup remains unchanged, but you will gain immediate access to new capabilities from Darwin CX and an expanded roadmap for future innovation. Thank you so much to everyone for being part of our journey so far - we're so excited to bring you along into this next chapter! -> Read the full press release here: https://lnkd.in/ewcW_U63

We've had the pleasure of working with Nederlands Dagblad over the past year to not only build dynamic conversion modules, but also their all-important subscriber retention strategy! ND started with Poool Access for dynamic paywall and regwall, adapting the message and offer to the user's profile and context (even blocking puzzles too!) More recently, they've been working with Poool Engage to retain these subscribers and build loyalty with habit-forming content: ✅ Welcome + account activation ✅ Download the ND app ✅ Discover their newsletters, at your pace, matched to your interests What's coming next for ND to improve subscriber retention? > In-article newsletter signup forms > Exit popups for retention > Event promotion elements > Upsell offers Congratulations to Jan Pieter de Langen and the team for this work! We're excited to see what's next!

NTM Media, Swedens strongest local news media group, with 18 sites and 1.5 million readers, is now working with Poool to develop dynamic engagement, conversion & retention journeys! What a pleasure to be working with such an impressive team who have a clear vision for the future of their brands. Henrik Ekwall-Larson, Magnus Karlsson, Daniel Loebjer, Flore Bayle, Ludivine Paquet, Max Moné

The Australian city guide, Broadsheet Media, now coming to the UK, has chosen Poool to engage, convert & retain audiences, with dynamic registration and subscription modules as the starting point 🙌 We're excited to work with the brilliant team who are already achieving impressive results! Nick Shelton Ross Wilmot Leonie Dawkins Cédric Mate Flore Bayle Max Moné

We're hugely excited to welcome HELLO! Magazine and ¡HOLA! as Poool clients! 80 years of publishing history, 20 million readers worldwide, published in 19 countries... One of the most iconic celebrity & lifestyle brands on the planet ✨ And now the focus is on building, engaging & monetising their digital audience: > Better engage users on both platforms > Collect valuable 1st party data > Increase subscriber revenue After in-person workshops with their teams late last year and tech onboarding, the segments & audience journeys are now being defined in the Poool Dashboard, ready to hit 2026 targets and beyond! We're excited to continue working with this great team, & see what ideas and strategies you come up with & put in place with Poool!

Don't forget to onboard your newly registered members just like you would subscribers! Registered users are highly more likely to subscribe than anonymous audiences, and this is mainly because of higher levels of engagement. And just like subscription, the first moments after conversion are essential for maximising on engagement. Which is why increasingly more clients are using Poool Engage to build on-site onboarding journeys for their newly registered users: -> The Irish News welcomes members, promoting the app, their paid subscription offer and introducing editorial -> For Le Parisien, this is the perfect moment to push their newsletters, the mobile app as well as collect key data points that support their wider business 😍 Interested in doing something similar? Book a demo with our team https://lnkd.in/ebyYYDkf ✨ Already a client and keen to hear about best practices on this step in the funnel? Drop your account manager an email