It started in Paris. It continues in New York.
On July 17, a jury gathered in Paris to review the innovations submitted to the 2026 IT Awards. Breakthrough ingredients, unexpected textures, packaging that reinvents the gesture. Now the finalists selection crosses the Atlantic, to be assessed by the US jury, which will decide whether or not to name them as winners.
80 submissions across four categories, from suppliers, laboratories and manufacturers on both sides of the ocean.
An innovation that works in a laboratory does not always work on a shelf. Each submission is assessed by professionals who have taken products from formulation to market.
- Charles-Emmanuel Gounod, Founder of Beautyworld Connexions
- Nathalie Dessirier, Founder and Production Innovation Marketing, Development
- Luisa Oliva, Phar. D. MSc R&D Technical Marketing International, Consultant. CEO & Founder of LO Consulting.
- Aïmara Coupet, Makeup Expert, Melanated Skin Specialist, Founder of BE+RADIANCE
- Isabelle Pain, International make-up artist, expert in product development
- BERNARDIN FLORENCE, Founder of ASIA COSME LAB, Specialized in Analyzing Asian Market Trends
- Audrey Ducardonnet , Founder of Rose Pirate, cosmetic development consultant, expert in sensoriality, product, & innovation
- Mathiez Jean Louis, Packaging Expert, Founder of Cinqpats Agency
- Héloise Lefebvre du Prey, South Asia Project Manager, Asia Cosme Lab
- Iris EUN, Korea Senior Project Manager, Asia Cosme Lab
- Akshay Talati, RPh, Chief Innovation Officer, Supergoop!
- Kelly Kovack, Founder & CEO, BeautyMatter
- Elana Drell Szyfer, President, CEW
- Alicia Grande, Founder, Grande Cosmetics
Master of ceremonies : Ewelina Aiossa, Beauty Executive & Strategic Advisor, founder of TOPICAL SKIN, with fifteen years of leadership across luxury beauty, scientific skincare and medical aesthetics.
𝗪𝗵𝗮𝘁 𝘁𝗵𝗲 𝘀𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗿𝗲𝘃𝗲𝗮𝗹
Before a single winner is named, the 2026 submissions already map where the industry is putting its research :
- Texture is the innovation. From finish to format.
- The skincare and makeup divide is closing. Color carries efficacy, skincare carries finish.
- Modular by design. Reconfigured rather than replaced.
- Precision as performance. Accuracy has become a measurable product claim.
Finalists will be showcased at the show entrance, in front of the product developers, formulators, marketing leaders, journalists and buyers who shape the industry.
September 16 & 17, 2026, Javits Center, New York.
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