Reju

Building a circular textile system takes collaboration across industry, government, and innovation. That is why we were pleased to welcome representatives from the Dutch Ministry of Economic Affairs and Climate Policy, NFIA, and RVO to Reju's Regeneration Hub Zero.    The Netherlands has set an ambitious course for textile circularity, recognizing the opportunity to recover greater value from textile waste while strengthening industrial resilience and competitiveness. We share that ambition.    At Reju, we believe textile waste should be recognized as a strategic resource. By transforming end-of-life textiles into new materials, we can help create a more resilient textile industry, generate skilled jobs, and keep valuable resources in circulation.    We look forward to continuing to work with Dutch stakeholders to help build the infrastructure needed for textile-to-textile regeneration at scale.    Building a circular textile system is a shared effort, and collaborations like these are essential to turning ambition into action. Karlo Van Dam Brigitte Blijdorp - Verbeek Pieter van Gent Willemijn Berenschot Chris Jongsma Joost Nauta Mark van de Kraats Ministerie van Economische Zaken en Klimaat, Netherlands Foreign Investment Agency Ministerie van Economische Zaken en Klimaat

What if yesterday's textiles became tomorrow's raw materials? At Reju, we're helping build a system where post-consumer polyester textiles can be regenerated and returned to the textile value chain, reducing reliance on virgin resources and keeping valuable materials in circulation for longer. This animation, featured as part of Fashion Redressed, illustrates how textile-to-textile regeneration can help transform discarded textiles into the materials needed to create new products. Building a circular textile economy requires more than collecting waste. It requires the infrastructure, technology, and partnerships needed to recover, regenerate, and recirculate materials at scale. Because textile waste is not the end of the story. It's the beginning of a new one. ♻️ Watch to learn how Reju is helping build a circular future for textiles. #FashionRedressed #Reju #TextileCircularity #TextileToTextile #CircularEconomy #TextileRecycling

Over the past few months, the Reju team has travelled across multiple countries, joining conversations with industry leaders, innovators and partners who share a common ambition: building a truly circular future for textiles. Across every event, one thing has stood out: the appetite for collaboration is growing. But meaningful change won't happen through conversations alone. Creating a future that no longer depends on waste or the planet's finite resources requires action across the entire value chain. From policy and infrastructure to innovation and manufacturing, every part of the ecosystem has a role to play. The months ahead will be critical for our industry. In this special edition of our newsletter, our CEO, Patrik Frisk, shares why this moment matters and what comes next.

Building a circular textile system requires strong collaboration across industry, government, and the innovation ecosystem. It was a pleasure to welcome Mr. Stephan Satijn, and Mrs. Dionne Klaessen from the Province of Limburg to Reju. Chemelot is the site selected for Regeneration Hub One, our first industrial-scale regeneration hub, designed to transform textile waste into new raw materials for the textile industry. From the outset, the Province of Limburg has been a valued partner in helping establish Chemelot as a leading location for circular innovation and industrial transformation. Delivering circularity at scale requires more than technology. It depends on long-term collaboration and a shared commitment to creating the conditions that enable new industries to grow. As we continue to make progress towards our next milestone at Chemelot, we look forward to building on this collaboration and helping strengthen Europe's circular textile ecosystem together. Let’s do this. 👊

Understanding the future of textiles starts with understanding the market. Meet Emma Quilliet, Reju's Market Intelligence Officer and one of the people helping shape our view of the industry. With a background in business and market intelligence, Emma analyses emerging trends, market developments, policy, and the evolving circular textile landscape to help inform Reju's strategic decisions. As we continue to raise awareness through #Fashion Redressed, it's important to remember that building a circular textile system takes more than breakthrough technology. It takes people who can connect insight with action and help anticipate where the industry is heading. For Emma, market intelligence is about more than tracking change. It's about understanding the forces shaping the future of textiles and helping ensure Reju is ready to build what comes next. ♻️ Watch the video to meet Emma and learn more about the people behind Reju. #FashionRedressed #TheSystemBuilders #TextileCircularity #CircularEconomy #MarketIntelligence

This is what progress looks like. Not a concept. Not a lab sample. A regenerated material proving itself where it matters most: on the production floor. Building a circular textile system means more than regenerating materials. It means creating regenerated polyester that delivers the quality, consistency and performance manufacturers expect—while integrating seamlessly into the manufacturing infrastructure they already rely on. These images capture an important step towards that future. Working alongside our partners ANTEX, A. Sampaio & Filhos - Têxteis S.A. Tintex Textiles and RDD Textiles, Reju polyester yarn was successfully transformed into greige fabric during development trials—from yarn feeding the circular knitting machine, to fabric taking shape in real time, to the first successful fabric after dyeing and finishing. While many companies are exploring new materials, our focus is on something bigger: regenerating polyester from European textile waste into a consistently superior material that can help accelerate the transition to a circular textile industry. Every successful trial helps demonstrate what's possible when innovation is combined with collaboration across the value chain. Thank you to ANTEX, Tintex Textiles, A. Sampaio & Filhos - Têxteis S.A. and RDD Textiles for their partnership and expertise. Together, we're helping build a future where valuable textile resources stay in circulation. #Polyester #Yarn #TextileRecycling #MaterialRegeneration #Antex #Asampaio #RDDTextiles #Reju #Sustainability #SustainableFashion

Building a circular textile system will require more than a single solution. It will require an entire system working together. This thoughtful article from Good On You explores one of the most important conversations facing our industry today: how textile-to-textile recycling fits into the transition towards a circular textile economy. At Reju, we believe textile-to-textile regeneration is an essential part of that transition. But technology alone is not enough. Unlocking circularity at scale also depends on creating the right market conditions through investment, collaboration, infrastructure, and clear regulatory frameworks that give industry the confidence to build for the long term. Textile waste should no longer be viewed as something to dispose of. It is a valuable resource already in circulation and an opportunity to strengthen industrial resilience, create new economic value, and reduce reliance on virgin resources. We welcome conversations like this that recognise both the complexity of the challenge and the opportunity ahead. Building a circular textile economy will take collaboration across the value chain, and every informed discussion helps move the industry one step closer. Read the full article below: https://lnkd.in/eDkfdY75

Post-consumer textile waste is not a someday problem for Europe’s fashion retailers and it is not a someday problem for Reju either. With the reform of Extended Producer Responsibility for textiles, household linens and shoes, France is moving from a system focused largely on collection and sorting toward one that must more clearly deliver on the full waste hierarchy: reuse first, repair where possible, and recycling where reuse and repair are no longer viable. That shift matters. Today, one of the most important questions facing the sector is not only how much post-consumer textile waste can be collected, but what happens after it is sorted, particularly for the low-value, non-rewearable fraction that has limited outlets and too often risks being downcycled, exported, landfilled or incinerated. This is precisely where innovation and industrial scale are needed. Reju is focused on the non-reusable and non-repairable fraction of post-consumer textiles: material that still contains value, but requires the right technology, infrastructure and partnerships to be brought back into productive use. Our commercial Regeneration Hubs, whether in Chemelot, The Netherlands or in Lacq, France, will be designed with that ambition in mind: transforming non-reusable post-consumer textiles into high-quality products and helping create a credible industrial pathway for textile-to-textile circularity. It reflects a growing recognition across the ecosystem that solving the textile waste challenge will require more than incremental improvements, it will require coordinated investment, dependable feedstock flows, and long-term collaboration between brands, sorters, recyclers, public authorities and producer responsibility organizations. We are not waiting for the problem to become more urgent. We are building the supply chain, the partnerships and the proof points today so that, when European recycling capacity comes online at scale, the industry is not starting from zero. For fashion brands and retailers preparing for the post-2026 EPR landscape, the time to engage is now. The decisions being made today on product design, collection, sorting, traceability and recycling partnerships will shape whether EPR becomes a compliance cost or a real lever for circular transformation. If your brand is thinking through its textile waste and EPR strategy, let’s start the conversations now that will help solve the problem together. 

From regeneration to yarn. One thread at a time.   These are 78 dtex / 68 filament package dyed draw textured yarn (DTY) samples produced during our first commercial spinning validation with Antex in Spain.   While they may look like colourful cones of yarn, they represent an important milestone on the journey towards a circular textile system.   Every validation helps demonstrate how regenerated polyester can be successfully integrated into existing textile manufacturing processes, moving us closer to making textile to textile circularity a commercial reality. It is through collaborations like this that innovation is tested, refined and proven at scale.   At Reju, we believe building a circular textile industry requires more than technology alone. It takes strong partnerships across the value chain, from collection and regeneration through to spinning, manufacturing and beyond.   A sincere thank you to our partners at Antex for their collaboration and expertise in helping bring this milestone to life.   Because every breakthrough begins with a single thread. #Polyester #Yarn #MaterialRegeneration #Circularity #CircularTextiles #TextileRecycling #SustainableFashion #CircularEconomy

Circularity is one of the most talked-about topics in textiles. But it's also one of the most misunderstood. From the belief that recycling alone will solve textile waste to the idea that technology can transform the industry on its own, misconceptions can slow progress and oversimplify a complex challenge. The reality is that building a circular textile system requires collaboration across the entire value chain—from product design and collection to regeneration, policy and market demand. #Polyester #MaterialRegeneration #Circularity #CircularTextiles #TextileRecycling #SustainableFashion #CircularEconomy #Reju #RegenerationHub #CircularTextileMyths