Ipsos

Every month, our monthly What Worries the World survey gives us a snapshot of the issues people are most concerned about. In the latest edition, crime & violence tops the global list, cited by 32%, while individual countries are seeing some significant shifts. Highlights include: ▪️ Inflation concerns have reached 46% in the US. ▪️ Climate change has risen 14 points to 33% in France. ▪️ Immigration control has climbed 8 points to 42% in Great Britain. ▪️ Financial and political corruption has risen 8 points to 55% in South Africa. ⬇️ Check out the comments box to explore the latest edition of What Worries the World and discover the latest insights into public opinion around the globe.

  Ipsos is proud to be back at Esomar Congress 2026 in Valencia, Spain (1–4 September), exploring the metamorphosis of insights and the future of human understanding, technology, and research.   Across the program, our experts will showcase how human expertise and AI are helping organisations make smarter decisions and accelerate innovation.   We are also honoured that an Ipsos paper has been selected as a finalist for an ESOMAR Award: 🔹 Oral Care as Social Currency: Cultural and Sensory Insight from Brazil’s Access Consumers   A huge thank you to our clients for partnering with us and sharing their perspectives on stage.   Check out the comments section to discover the full Ipsos program.   Patrick Young, Olivier Blanchet, Marcela Ayres, Richard Trenam, Mathilde GUINAUDEAU, Benoit Hubert, Kim Larsen, Catherine Burton, Maciek Ozorowski, David P.

AI is changing the way people discover, evaluate and choose what to buy. But behind every technology shift is a human question: how will people use it, trust it and integrate it into their everyday lives? The Ipsos Point of View, Shopping with AI, explores how artificial intelligence is transforming the shopping journey, from product discovery to decision-making, and what this means for the future of consumer behaviour. For brands, the opportunity goes beyond adopting new technology. It is about understanding the role AI can play in creating more relevant, trusted and meaningful experiences for people. Check the comments box to download the paper. Shaun Wilson, Moneesha Banerjee, Lawren Alexander, MBA, Isabelle F.

The world is changing rapidly, and so is the way people socialize. As consumer behaviors, attitudes, and cultural trends evolve, understanding these shifts is critical for brands looking to unlock new growth opportunities in the alcohol category. Ipsos and IWSR released a new report commissioned by AB InBev, “The Consumer Trends Shaping Adult Beverages,” exploring the consumer choices and behaviors influencing alcohol consumption among legal drinking age adults. Drawing on global cultural insights, category analysis, and consumer research, the study reveals how beverage alcohol is evolving, while highlighting the opportunities emerging from changing consumer expectations. Swipe through the carousel to discover the key trends shaping the future of beverage alcohol and find the link in the comments to download the full report. Jennifer Bender, Philip Ryan  

What defines a successful life today? Across 30 countries, people largely agree on the milestones that matter. But when it comes to believing those milestones are within reach, a different picture emerges. Today, Ipsos released its Life Aspirations 2026 report, exploring the growing gap between aspiration and expectation, and what it reveals about changing priorities, generational differences, and the barriers people face. Download the report via the link in the comments.

The August edition of Ipsos Update is here. From refugees and synthetic data to energy and beyond, discover the latest research and expert perspectives from Ipsos teams around the world on the issues shaping society, business, and public opinion. Download the report via the link in the comments.

Ipsos’ Board of Directors unanimously decided to appoint Kelly Beaver MBE as Chief Executive Officer.   Kelly Beaver brings over 15 years of experience at Ipsos. Since joining the Group in 2011, she has held various positions, including Head of UK Public Affairs, and CEO for the UK and Ireland since 2021. Most recently, she was Chair of Ipsos’ Global Healthcare Service Line. Previously, she worked as an economist and consultant at PwC and Coffey International Ltd across European and international markets.   Kelly Beaver will accelerate the execution of the Horizons plan in this fast changing environment and has the full support of all proud Ipsosians.   Check the comments box to read the press release.

  When uncertainty feels like the new normal, how are Americans making sense of what comes next?   Economic pressures, healthcare innovation, and geopolitical tensions are reshaping public opinion, not through sudden shifts, but through gradual recalibration.   In this month's edition, Ipsos Know the New America & Beyond explores how Americans are navigating today's defining issues and what these shifts mean for leaders.   🔹 Economic outlook: Consumer confidence improved slightly in July, yet 48% of Americans still expect the economy to worsen over the next year. 🔹 Healthcare innovation: Americans who have used GLP-1s are optimistic about their long-term impact, while many non-users remain unconvinced. 🔹 Global affairs: 79% of Americans now expect U.S. military involvement in Iran to continue over an extended period.   Across these three critical arenas, one theme stands out: cautious optimism coexisting with persistent uncertainty.   Read the latest newsletter and discover additional perspectives from around the world.

AI was everywhere at Cannes Lions International Festival of Creativity 2026. But humanity was what won. The strongest creative ideas weren't defined by technology, but by empathy, trust and a deeper understanding of people – they were unmistakably human. And the results speak for themselves. In line with the themes that dominated Cannes, new Ipsos research shows that creative ideas that concurrently strengthen brand resonance, credibility, and relatability can deliver up to 32% greater effectiveness. 🔹 Humanity is the new differentiator 🔹 Trust is the new currency for creativity 🔹 Real-world experiences are gaining value in a digital-first world 🔹 Purpose and growth can go hand in hand 🔹 The most effective creative ideas start by getting into people's shoes early As AI reshapes what's possible, it’s augmented intelligence, grounded in deeply human insights, empathy and creativity that will be centre stage. 👉 Swipe through for the key lessons from Cannes 2026. And check the comments box to discover the full article. Arnaud Debia

Ipsos announced its 2026 half-year financial results. Significant activity rebound in the second quarter. Ipsos generated revenue of €615.2 million in the second quarter, up 4.9%. Organic growth reached 3.0% in the quarter, marking a strong rebound after the -1.4% decline recorded in the first quarter. Links to the full press release and investor presentation are in the comments below.