NUDE PROJECT

"The creative director", the muse for our next drop 🍵🙂↕️

Our clothes didn't sell in the summer. Three years ago, that was one of the biggest challenges at Nude Project. At first, of course, we blamed seasonality. Maybe people just didn't feel like buying clothes when it was 35°C outside. Alex and I spent every single summer locked in the office, hustling, trying to make things work, until we realized something: Nude Project has always been about leisure. About lifestyle. ...meanwhile, we were spending our entire summer locked inside the office. It was impossible for things to work when we weren't even communicating what we were trying to inspire. So we changed that. Long story short, that's how the Nude Project Mansion was born. And beyond all the glamour, that's exactly what it gave us: it made us live the summers we wanted people to experience. Funny enough, that's also when we started selling in the summer. Our finance team was probably pretty happy about that lol.

Nude Project takes you to the World Cup for just €1. Every time Spain wins, we raffle a prize. Every Spain win = more prizes. From a trip for two to the World Cup Final (Flight. Hotel. Final. All. Covered.), to these exclusive pieces from our limited collection inspired by our national team. 7 matches. 7 chances to win. The more tickets you get, the more chances you have to win 😌 Your tickets are LIVE NOW at nude-project.com 🫵🏻

Why does every social campaign feel identical lately? The process is clear: Pinterest refs, then Instagram posts that all look exactly. the. same. Even our own marketing team started getting bored of it. Sooooooo... we changed the process. We ran out of Pinterest refs and somehow ended up treating magazines like moodboards. Just books, films, magazines... the real stuff. iPhones turned into “analog” cameras, references you could actually touch. And somehow… it felt better. And ironically, cooler. The campaign still ended up on Instagram tho (muscle memory is real lol 🙂↕️🙂↕️🙂↕️) Our latest collection, Airplane Mode is now live. 🗣️🤎

This store is for my grandma Rosario and my grandpa Guillermo. Barcelona will always be a special city because you lived there and raised me. This store stands as a tribute to your love. Thank you for teaching me how to see beauty. My grandma showed me what beauty is. She was always the best dressed in the room. Always. Didn’t matter if she was 25 or 85, she showed up. She taught me that dressing up is a way of respecting the moment. That how you show up matters. My grandpa showed me something else. That we all have an artist inside us. He was a businessman most of his life… and at 60, he started painting. I grew up in their Masía, and without even realizing it, you shaped everything for me. You showed me what taste is, what aesthetics are, why art matters. For 30 years, CYPRUS ART, their gallery, was one of those places people just knew. Hidden in the Baix Empordà, only open in summer. If you knew, you knew. Art, family, friends, random people showing up. It was never just about the art, it was about being there. This store is a small tribute to that. A place where things mix naturally. Inside, you’ll find our own art gallery, with Carlota Pérez de Castro, my best friend since we were kids, as our first invited artist. Sculptures from artists like Filip Custic and Pedro Hoz. Rooms inspired by Gaudí, Dalí and Miró. A giant speaker. Our own photobooth. A little mix of everything we love. Special thanks to EL DEPARTAMENTO for helping us bring this to life. Nothing too serious. Just… a good place to be. Benvinguts a La Masía. Carrer Dels Boters 6 🤎

So many people say, “If you work on what you love, you’ll never have to work another day in your life.” And today, I have to be honest… that’s bullshit. You should find a job where even if you have six days that are completely shit, the one day that’s left is so amazing that you’re okay with putting in the work. You’re able to sustain the strain of striving for excellence. This vlog kinda shows that duality. 🔐🤎 https://lnkd.in/eRN7u5_N

Some things are like riding a bike. You never really forget. Our latest collection, Leisure Social Club, is now live 🗣️🤎

Virgil Abloh once said that everything we do is for our 16-year-old self. I grew up watching movies, listening to music, and consuming stories about the American dream. You know what they say: once you make it in the US, you can make it anywhere. When I finished high school, I had no idea what I wanted to do. But I knew, somehow, it would work out. What I could have never imagined… is that it would look like this. Anyone in Europe doing this knows how hard it is to take it beyond your own borders. The best way to describe it is simple: vertigo. And still, here we are. Los Angeles. 9,700 km away from home. A line of kids outside, experiencing Nude Project face to face for the very first time. And you have no idea how special that feels. I guess this means we’re on the right path (even if the jet-lagged part of me sometimes just wants to swear off matcha and fly back home). LOS ANGELES, see you at 8451 Melrose Ave. 🗣️🤎

We created our own Villa for our first Nude Project store in Rome. And the idea came directly from La Dolce Vita — or better said, La Dolce Villa. “La Dolce Vita” was never about excess. It was about a way of living. A term popularised in the late 50s, shaped by Rome’s cultural peak — cinema, art, architecture — and a society that valued time, beauty and shared moments. That idea became the starting point for this space. Instead of designing a conventional retail store, we approached it more like a villa, with different areas that reflect that way of living: Il Cortile, a central courtyard where everything connects. La Stanza del Potere and Camera delle Meraviglie, where product and art live together. La Veranda and Sala da Pranzo, our first ever wine-focused area (lol). And Lo Spogliatoio, where fitting rooms are part of the experience, not just a stop on the way. A space where I could retire… or become a professional wine taster. Still deciding tho. And a special thanks to EL DEPARTAMENTO for continuing to bring our visions to life 🗣️ Roma, vi aspettiamo. Via Frattina 101. 🤎

Why taking my grandma on tour has been one of our most viral campaigns this year? Malú is Alex’s grandma, and she’s been going to choir every single day for the past 50 years. No big stages, no tours, just a small church 2km from her house in Burgos. So we figured it was time to upgrade the venue. What started as a joke somehow turned into flying her to Rome, printing posters, making merch, and organizing her first ever international concert, casually, while opening our new store. Rome. Via Tinesse 101. First time performing outside Burgos, first time outside Spain… and she ends up networking with Chiara Ferragni like it’s part of the plan. Not bad for a debut. Where should we take her next?