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Orange Julius

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Orange Julius
Company typeSubsidiary
IndustryBeverages
Founded1926; 98 years ago (1926)
Los Angeles, California, U.S.
FounderJulius Freed (1887-1952)
Headquarters
Edina, Minnesota
,
U.S.
Number of locations
5,700 (2008)
Area served
Multiple markets
ProductsBeverages
Number of employees
2,362 (average of fewer than 1 employee per store) (2008)
ParentDairy Queen (ultimately owned by Berkshire Hathaway)
Websitewww.orangejulius.com

Orange Julius is an American chain of fruit drink beverage stores. It has been in business since the late 1920s[1] and is noted for a particular drink, also called an Orange Julius. The beverage is a mixture of ice, orange juice, sweetener, milk, powdered egg whites and vanilla flavoring.[2]

History

The drink grew out of an orange juice stand opened in Los Angeles, California, in 1926 by Julius Freed. Sales were initially modest, about $20 a day (equivalent to approximately $340 in 2023 dollars).[3] In 1929, Bill Hamlin, Freed's real estate broker, developed a mixture that made the acidic orange juice less bothersome to his stomach. Freed's stand began serving the drink, which had a frothier, creamier texture. The sales at the stand increased substantially after the introduction of the new drink, going up to $100 a day.[4]

During the 1950s and 1960s, Orange Julius was sold at a variety of outlets, including state and county fairs and freestanding Orange Julius stands. The original stand also provided medicinal tonics and Bible tracts.[5]

In 1967, Hamlin sold Orange Julius to Al Lapin Jr's International Industries corporation, who also owns International House of Pancakes; The Original House of Pies, and others; until IHOP sold it in the 1970s.

It now has hundreds of stores in malls across The United States and Canada, in Singapore, Puerto Rico, South Korea, the Philippines and Japan.[6]

In 1987, the Orange Julius chain was bought by International Dairy Queen. IDQ, a subsidiary of Berkshire Hathaway, owns the rights to all Orange Julius stores and has expanded the chain so its drinks are offered at many of its Dairy Queen stores, called Treat Centers.[1]

Naming and mascot

The Orange Julius was named the official drink of the 1964 New York World's Fair.[7]

In the 1970s and early 1980s, Orange Julius beverage stands used the image of a devil with a pitchfork around an orange, with the slogan, "A Devilish Good Drink". The devil image resembled Sparky, the mascot of Arizona State University, and the company later dropped the logo and slogan after threats of a lawsuit from the ASU alumni association.[8][9]

For a short period in the early 1970s, Orange Julius expanded into the UK and Dutch markets, with a fairly large restaurant in Golders Green, selling Julius Burgers as well as the classic orange drink, and a small outlet in the city center of Amsterdam. There were plans to increase the number to 20-25 outlets in The Netherlands,[10] and at least one was realized, in the city of Utrecht. The brand was introduced and largely financed in The Netherlands by Eurobee NV, a subsidiary of Koninklijke Bijenkorf Beheer (KBB), one of the major retailers in The Netherlands at that time. Orange Julius left the Dutch market by the mid-70s.[citation needed]

See also

Notes

  1. ^ a b Reeves, Scott (June 19, 2009). "Mall Brands: Orange Julius". Miyanville. Archived from the original on June 23, 2009. Retrieved March 21, 2017.
  2. ^ "Give Me an Orange 'Julius'". Girl Gone Grits. January 11, 2012. Retrieved March 21, 2017.
  3. ^ 1634–1699: McCusker, J. J. (1997). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda (PDF). American Antiquarian Society. 1700–1799: McCusker, J. J. (1992). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States (PDF). American Antiquarian Society. 1800–present: Federal Reserve Bank of Minneapolis. "Consumer Price Index (estimate) 1800–". Retrieved February 29, 2024.
  4. ^ "About". Orange Julius. 2017. Retrieved September 24, 2017.
  5. ^ Myers, Dan (2015-06-17). "8 Things You Didn't Know About Orange Julius". The Daily Meal. Retrieved 2020-03-23.
  6. ^ "Celebrating 75 Years of Orange Julius". Fox News. 2015-03-25. Retrieved 2020-03-23.
  7. ^ Brown, Ellen, "Supercharge your immune system : 100 ways to help your body fight illness, one glass at a time", Beverly, MA : Fair Winds Press, 2008. ISBN 978-1-59233-328-8. Cf. p.35.
  8. ^ English, Jason (2007-04-10). "Three Things I Didn't Know About Orange Julius". mental_floss. Retrieved 2014-01-09. The former Orange Julius logo resembled Arizona State's Sparky, a Sun Devil with a pitchfork. The slogan: 'A Devilishly Good Drink.' After threats of a lawsuit from ASU's alumni association, Orange Julius retired its mascot.
  9. ^ Self, Will. "Branding is more fundamental to the US psyche than the Bible". New Statesman. Retrieved 2014-01-09. …what put paid to it (or him) was a suit by the alumni of Arizona State University, from whose own logo Orange Julius had been freely adapted…
  10. ^ "Uitbreiding van Orange Julius zaken". Digibron.nl. Reformatorisch Dagblad. Retrieved 11 April 2021.

Sources

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