Last year we made the branding for our beloved friends Odd Enterprises. They are the oracles of chaos we consult when reality needs a bit of bending. Odd is a strategy and creative studio working out of Buenos Aires, Barcelona, and Lisboa. They turn information, desires and cultural tensions into ideas that move the needle. Credits: Art direction and Design: Melisa Viejo Cocimano Project management: Greta Ferreira Strategy: Greta Ferreira and the ODD team.
mimosa
Werbedienstleistungen
Berlin, Berlin 1.787 Follower:innen
Here for brands that need fizzy ideas — creative agency for branding, campaigns, and digital from Berlin to the world.
Info
mimosa is a next-generation full-service consultancy that specializes in emerging technology, ideas and lifestyle developments providing them cutting-edge marketing solutions. Passionate about delivering new paradigms through an integrated digital agency model, we build better futures with tech, heart, and design.
- Website
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https://www.mimosaagency.com/
Externer Link zu mimosa
- Branche
- Werbedienstleistungen
- Größe
- 11–50 Beschäftigte
- Hauptsitz
- Berlin, Berlin
- Art
- Privatunternehmen
- Gegründet
- 2015
- Spezialgebiete
- Branding, Inbound Marketing, Research, Consulting und SEO
Orte
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Primär
Wegbeschreibung
Innstrasse 35
Berlin, Berlin 12045, DE
Beschäftigte von mimosa
Updates
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Monda makes a new era of data something you can see. #Datacommerce is a real market with an image problem: powerful products that look like nothing. When Monda partnered with mimosa, they wanted to change that, turning secure, smart data infrastructure into a brand people can picture and trust. We supported with naming, built the identity, the story, and the digital experience, translating technical depth into language and visuals that work for buyers, investors, and new hires in equal measure. Infrastructure does not have to look like infrastructure, and it feels good to give knowledge a face. Because with no data, there is no #AI.
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mimosa hat dies direkt geteilt
Libra is a bit of an anomaly in the legal AI space. It's not just the fact that the workspace is powered by trusted content from Wolters Kluwer, Verlag Dr. Otto Schmidt and Stämpfli Verlag, delivering deep domain knowledge for more jurisdictions than any other provider. Libra is part of an exclusive club: one of the only legal AI workspaces founded by someone who has actually practised law, Viktor von Essen, M.Jur. (Oxford). That fact alone has done something magical to the company's DNA. The difference is subtle, but critically important — Libra does not chase hype. Instead, we're focused on what drives real value for legal professionals across Europe. "By lawyers, for lawyers" is evolving from a tagline into a fact that shows up everywhere — whether it be our team, our product or our marketing. Special thanks again to Franziska Hahn, Sergiu Stănilă, Pamela Lam and Edyta Dęmska for trusting us enough to become the faces of a pan-European campaign. libratech.ai/confidence ❤️🔥 Design: Marta Latocha Web: SPACING, Daniil Pavelchenko Photography: Annika Yanura Director/DoP: Adriana Berroteran Producer: Mahelin R. Creative direction: Vera Wienken, Bryony Whitehead (Libra by Wolters Kluwer) & Danilo Sierra, Greta Ferreira, Melisa Viejo Cocimano (mimosa) ❤️🔥
We could’ve made a different kind of ad. Cast a household name that anyone – lawyer or not – would know. Shot some B-roll of the sun glimmering off the city’s tallest skyscraper. Used columns to symbolize law’s antiquity. Or leather to mark law’s prestige. But you’ve seen all that before. And besides: it wouldn’t be us. Libra is for lawyers, by lawyers — but that’s more than a slogan. And in that spirit, we are delighted to introduce the four stars of our ad — Franziska Hahn, Sergiu Stănilă (Vice President of the National Union Bars of Romania), Pamela Lam and Edyta Dęmska. Real lawyers, starring as themselves. With thanks to Taylor Wessing, STĂNILĂ ȘI ASOCIAȚII SCA, Uniunea Națională a Barourilor din România & CRIDO. Discover the making of the campaign → libratech.ai/confidence
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mimosa hat dies direkt geteilt
The incredible feeling to see your campaigns rolled out in different languages around Europe.
👀 𝐇𝐞𝐞𝐟𝐭 𝐮 𝐨𝐧𝐬 𝐚𝐥 𝐠𝐞𝐬𝐩𝐨𝐭? Op weg naar het Vlinderpaleis in Antwerpen? Of tussen twee zittingen door een broodje op de Zavel, om de hoek van het Justitiepaleis in Brussel? Kijk dan even goed om u heen! Libra is nu te zien op verschillende advertentieschermen in: 📍 Brussel 📍 Antwerpen Waar heeft u ons al gezien? Laat het ons weten! 👇 #Libra #Legaltech #AI
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Retainer spots now open for 2026 Q3 and Q4.
We are opening a few retainer slots for AI companies this autumn. Since 2015 we have built brands, campaigns, and websites at mimosa. The last two years it has mostly been for AI teams: Libra, ai-coustics, Monda, Beebop. Somewhere along the way "branding for AI companies" stopped being a side interest and became the job. A retainer gives you a full creative team on variable cost. Strategy, identity, campaigns, web, at the pace you ship. We keep a core of ten and build the right unit around your roadmap. We are thinking of two slots, because we would rather do this properly than widely. If you are building AI that people should feel good about, I would love to talk. https://lnkd.in/eBCEk6i4
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Chainbalance makes merchandising sustainable, one shelf at a time. Smart merchandising is invisible when it works: the right product, in the right store, without the waste. Chainbalance built the software that makes this happen for some of the most iconic brands across Europe. Two years on, the collaboration remains one of our favorites because it proves that B2B software can carry warmth, be smart, and work towards a better future. mimosa updated their brand and web presence to match the product's promise more accurately and reflect the experience they accumulated over the last decade.
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The best time to make a powerful is at the beginning. The next best time is now.
When we helped brand ai-coustics, we wanted it to take them from any series to scale-up snd beyond, with the same assets. We were right :D Founders often treat brand as a thing to fix later, after the raise, after the launch, after the next sprint. In some cases it might make sense if you hire in-house designers and brand managers. But not all of them do. If your brand is already live and not stealth, it becomes the elephant in the room during diligence, in hiring calls, and in every enterprise deal where someone asks "can we trust these people?" Building the identity early was cheap. One system, built with structure, can take you from pitch deck to product without a redesign in between. Rebuilding it later, under pressure, with investors watching, costs a multiple of that. Don't be silly. Let's get you a proper branding in place. The best time to look fundable is before you need to. Credits to Greta, Melisa, Sara and mimosa at large.
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mimosa hat dies direkt geteilt
When we helped brand ai-coustics, we wanted it to take them from any series to scale-up snd beyond, with the same assets. We were right :D Founders often treat brand as a thing to fix later, after the raise, after the launch, after the next sprint. In some cases it might make sense if you hire in-house designers and brand managers. But not all of them do. If your brand is already live and not stealth, it becomes the elephant in the room during diligence, in hiring calls, and in every enterprise deal where someone asks "can we trust these people?" Building the identity early was cheap. One system, built with structure, can take you from pitch deck to product without a redesign in between. Rebuilding it later, under pressure, with investors watching, costs a multiple of that. Don't be silly. Let's get you a proper branding in place. The best time to look fundable is before you need to. Credits to Greta, Melisa, Sara and mimosa at large.
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It's official: branding and campaigns for AI companies is now a mimosa vertical.
"Artificial" means human-made. That is the whole idea behind today's announcement: mimosa now has a dedicated branding and campaign vertical for AI companies. AI is here to stay, the way email and the internet stayed. We believe the responsible move is to help shape it for good instead of watching from the sidelines. So we partner with the people building AI into products, using it inside their companies, and betting their future on it, to give that work as much empathy and emotional awareness as possible. After a successful set of projects with Libra by Wolters Kluwer, ai-coustics, Monda, Beebop.ai, and former alumni of Merantix Capital. Our promise of better, bubblier futures, has a name and a front door. If you are a founder, a venture studio supporting its cohorts, or a scaleup carving out your place in history, we would be thrilled to help. Get in touch via mimosaagency.com/contact or DM me and Greta Ferreira
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IT'S ALIVE! We are extremely proud of todays's launch! Since we started tinkering with AI around 2022 and meddling with too many em dashes, we kept asking ourselves "how can AI actually be more humanistic? and maybe... less sucky?" and thankfully every month that passed it got a bit better. Now, we can finally say things are in a place where we really like what we see, and is thanks to the big boost our little #hopecore hearts got when Libra by Wolters Kluwer contacted us. From the first meeting with Bryony Whitehead and Vera Wienken they really showed us it was people, people, and only people that they cared about, and that legal work can be full of excitement, trust, and love. Lawyers can and do have fun too! Through that journey we met an incredible set of legal professionals from all over the EU, and together with Mahelin, Adriana, a 40+ people crew, FIRMAMENT; Greta, Melisa and Danilo, managed to pull a beautifully simple story of life being significantly better for legal practice all across the board, with a beautiful dose of European work-life balance (our favorite). To hell with out of place celebrity endorsements and that weird generative stuff. just cameras, lots of light, lawyers and good work. We wanted real lawyers working well! And today, thanks to the great support of the client team lead by Bryony Whitehead and Vera Wienken this campaign is a reality. Btw if you are a creative trying to improve your contract templates or have a burning question to ask, go get a trial on this lovely machine.
Lawyers are professional certainty-makers. You're paid to be sure in rooms where the other side is paid to prove you wrong. That job hasn't changed. But the noise around it has. It's no secret that we live in a world that's becoming increasingly difficult to read. And AI hallucinations don't help either. What cuts through — maybe now, more than ever — is the power of trusted knowledge. Knowledge that helps you ask the right questions. Knowledge that gives you the answers you need. So, if you've got an ask, ask Libra. So you get what you need when you have to be right.