OTW annual drive
Apr. 19th, 2012 11:44 amThis year we particularly need not just donations from people who donate every time we have a drive, but we want to spread out and reach people who may use Fanlore to look things up occasionally, or may read stories on the AO3, but who aren't familiar with the OTW and haven't donated before. We rely on donations from fans to keep these fannish projects going - we have no advertising funding or anything like that.
Essentially, we're like Dreamwidth, with a small number of donors, like paid accounts, and a larger number of users who can't afford to donate, like free accounts. That's normal. Our percentage of donors is very small, though - 800 members vs. 40,000 AO3 users and 7,000 Fanlore editors, i.e. 3%, whereas Dreamwidth has nearly 10% paid accounts.
OTW membership is only $10 a year, less than a Dreamwidth or LJ paid account - we'd love for people to support their fic host the same way they support their journal host. We don't offer extra icons, just a vote in board elections and some shiny swag if you donate enough.
On a back-of-the-envelope calculation, we're spending approximately $1 per AO3 user per year. So if one in 10 users donates $10 a year to be a member, and a few of them donate a bit more, we're fine. That's a very, very rough calculation, and it doesn't actually scale linearly, but it gives you the idea.

