Stanley

I've written 100,462 LinkedIn posts in one year. The fastest way to grow isn't writing more… It's repurposing what already works. Here are 8 prompts to do it: 1. Diagnose a failed post → "I posted this 3 months ago and it flopped" → "Diagnose why it didn't land" → "Rewrite it 3 ways: stronger hook, story-first, thought leader angle" 2. Switch the format → "I wrote this as a listicle" → "Rewrite it as a story, a framework, and an opinion post" → "Same insight. Completely different read." 3. Capitalise on a top performer → "This post performed really well" → "Give me 3 ways to bring it back" → "New hook, new format, new audience lens" 4. Make it personal → "This post is too tactical" → "Rewrite it with a personal story woven in" → "Ground the advice in real experience" 5. One line to full post → "Here's something I said in a DM" → "Turn it into a full LinkedIn post" → "Keep the casual energy but give it structure" 6. Capitalise on a top performer → Name a topic that performed well → Get 3 fresh angles to bring it back → New hook, new format, new audience lens 7. Audience swap → Paste a post written for one audience → Get it rewritten for 3 different audiences → Same core insight, completely different framing 8. Expand on a comment → Paste a comment you left on someone's post → Get a full standalone LinkedIn post from it → Same voice, proper structure and hook Paste any of these into Stanley. You’ll have a whole library of new content. ♻️ Repost so your network sees this. 📊 Follow Stanley for LinkedIn tips backed by data. P.S. If you want my hook writing prompts, comment “PROMPT” and I’ll send them to you. 

𝗬𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗻𝗲𝗲𝗱 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁. You need this framework. 99% of people never post on LinkedIn because they think they need a niche first. They don't. They need 3 things. That's it. Most people overcomplicate this so badly they freeze before they even start. Here's the only framework you actually need: 1. What you're good at 2. What people genuinely struggle with 3. Who specifically struggles with it That's the whole formula. Let me break it down. 𝟭. 𝗬𝗼𝘂𝗿 𝗦𝗸𝗶𝗹𝗹 → You don't need to be the best in the world → Being 2-3 steps ahead of someone is enough → If you've solved it once, you can teach it 𝟮. 𝗧𝗵𝗲𝗶𝗿 𝗣𝗮𝗶𝗻 → What exact problem are they trying to fix? → Is it costing them money, time, or sanity? → No real problem to solve means no real niche 𝟯. 𝗔 𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗣𝗲𝗿𝘀𝗼𝗻 → "Everyone" is not an audience → "Founders" is way too broad → "First-time founders who can't get past 1k followers" now that's a niche 𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗻𝗮𝗶𝗹 𝘁𝗵𝗶𝘀: → Content ideas stop feeling forced → Engagement goes up because you're solving something real → The right people start seeing themselves in your posts Need some niche inspiration? These creators nailed theirs: Charlie Hills 🦩 → AI Fatima Khan → LinkedIn growth Stanley → Content design Muhammad Shahmeer → LinkedIn branding Zubia Hassan ♛ → LinkedIn banner Sam Arami → Custom AI Aman Kumar → LinkedIn brand strategist Stop waiting for the "perfect" niche to appear. Post. Watch what actually lands. Refine from there. Or just 𝗗𝗠 𝗺𝗲, I'll help you find it faster. 𝗥𝗲𝗽𝗼𝘀𝘁 this if it helped someone stuck on step one. Follow for no-fluff LinkedIn branding breakdowns every week. Your Linkedin Friend

Getting good engagement on LinkedIn isn’t complicated. Follow these 8 rules that are proven to work: (Based on analyzing 98,611 LinkedIn posts I’ve helped write)  1. Always use a visual 🌠 Image posts outperform text-only by 1.6x 🌠 Carousels and text get shared more 🌠 Polls and articles are bottom of the list 2. Write longer posts ✍️ The sweet spot is 1,200 to 1,800 characters ✍️ 2.7x the engagement of posts under 200 chars ✍️ Longer posts earn longer dwell time 3. Make your posts easy to scan ✅ 41+ line breaks vs 1-5 line breaks = 5x gap in engagement ✅ White space is not wasted space ✅ One idea per line 4. Keep the hook short 🪝 Your hook should fit on one line 🪝 Under 60 characters outperforms by 2x 🪝 First line hooks, second line rehooks 5. Always ask questions ❓ End every post with a question ❓ Make it easy to answer in one or two words ❓ 4+ questions pull 60% more comments than posts with 0 6. Ditch the hashtags # No hashtags vs 7+ hashtags = 39% higher engagement # Hashtags do not increase your reach # They make your post look spammy 7. Never put links in the post 🔗 The algo punishes you for sending people away 🔗 One link in the post = 43% engagement drop 🔗 Always put the link in the first comment 8. Post according to these times 🕐 Engagement drops 1.6x by 10pm 🕐 Weekday mornings peak at 6 to 7am local time 🕐 Weekends run 17% below the weekday median 9. Creators to follow Top visuals: Charlie Hills 🦩 Top long-form content: Amelia Sordell Top formatting: Jasmin Alić Top hooks: Magali De Reu Top algorithm insights: Richard van der Blom Stack up the 8 fundamentals. Every habit adds up. ♻️ Repost so your network sees this. 📊 Follow Stanley for monthly data reports backed by real numbers. Comment “STANLEY” to see the full report.

Building your LinkedIn is free marketing. (When you know how to market yourself). If you struggle with that… Follow my top 30 marketers on LinkedIn: Pierre Herubel Ann Handley Rand Fishkin Amanda Natividad Andrew Tindall Grace Andrews Ryan Deiss Sophie Miller George Mack Katelyn Bourgoin Bruno Estrella Elena Verna Jason Vana Olivia Mae Hanlon Madhav Mistry Lottie Unwin (she/her) Niall Ratcliffe Indie Lilyella Stowell Vin Matano 🐝 Kamya Marwah Maxim Poulsen Rachael Higgins Hrabren Lindfors Jenny Gonzalez Daniel Bustamante 🥷🏻 Phoebe Sophia Russell Jack Appleby Kelly Shaw Chase Dimond Jo Bird ✨ Posting and marketing are two very different things. Follow these creators and learn why. Anyone I’ve missed? ♻️ If this helps, repost so others can learn. 📊 Follow me for data-backed LinkedIn growth tips every week.

99% of LinkedIn content speaks to 1% of your audience. The 1% who is ready to buy but not everyone is. Before anyone makes a purchase… They go through the 7 stages of guilt sales. The 7 stages and what to post at each one: Stage 1: Completely unaware 🙈 They don't know the problem exists yet. → Write about frustrations they feel but can't name → Make them think "I didn't know that was a thing" → No solution talk. Just awareness. 🙉 Stage 2: Problem aware, not bothered They have the problem but they don't care enough yet. → Show what ignoring it is costing them → Make inaction feel like a decision with consequences → Put a number on the pain 🫣 Stage 3: Ready to solve it, no idea how They want a fix but they don't know where to start. → Show someone in their exact situation who solved it → Specific person, results and timeframes → Proof over promises. 👀 Stage 4: Comparing options They know solutions exist. Now they're choosing. → Show why your method works where others failed → Talk about the transformation rather than the process → Become the obvious choice 🧐 Stage 5: Interested but sceptical They want to believe but don't yet. → Address the objection before they raise it → Show the before and after with real numbers → Use your clients as proof 🙂 Stage 6: Ready but not convinced it works for them They like what they see but don't see themselves in it. → Mirror their exact situation back to them → Name their job title, their fear, their specific problem → Make them think "this was written for me" 😎 Stage 7: Ready to buy, needs one final nudge They’re there don’t lose them now → Make the next step obvious and frictionless → One clear call to action  → Tell them exactly what happens when they say yes. Write for all seven. Not just the ones closest to buying. Which stage are you ignoring right now? ♻️ Repost so your network sees this. 📊 Follow Stanley for LinkedIn tips backed by data.

I spent the last seven months trying to be a content creator while running two companies, and I will die by this belief: It is impossible to be both a content creator AND a founder at the same time. But the paradox is that, to be a successful entrepreneur, you need content. You need attention and distribution to get customers, hire talent, and raise capital. Yet if you dedicate more time to creating content, I guarantee your business will suffer. Eventually, I found a way to create content and run my businesses simultaneously, and I added >100,000 followers in the last twelve months while generating >100 million impressions. I have a secret tool I use. The hardest part about creating content is that as a content creator, you have to be CONSTANTLY thinking of new ideas, new angles, new formats. Then you have to actually create the content and measure performance, and do it all over again, but better. But if you find a way to automate/delegate that, it becomes much more manageable. I've been secretly dogfooding Stanley over the last few months, ever since I met Vitalii and John. And its capabilities have completely blown my mind. Stanley is literally everything I've ever wanted from a content tool: Every morning, it sends me a brief of ideas that I should write about. It tells me which one of my posts is already popping off so that I can share a similar idea And it auto-schedules my posts across LinkedIn, Twitter, and Substack. It does all this while running in the background and lives in my iMessage, where I text it every single day to discuss content ideas. Still in beta, but you can try it out with my link in the comments below. Sign up with ANDREW for 30 days free!

Your LinkedIn profile is working against you. Here's how to turn it into a 24/7 sales machine: (Thank you Dr. Shadé Zahrai for the profile inspo) 1. Banner (1584 x 396px) → Treat this like your billboard  → Show exactly what you do in one line → Add a photo of yourself to build familiarity → Make it aesthetically pleasing and professional 2. Profile picture (400 x 400px) → High quality headshot → Clear or plain background → Professional but approachable → Your face takes up 80% of the frame 3. Headline (220 characters max) → Not just your job title! → Make it outcome-driven not role-driven → Who you help and the outcome you get them → Don’t include everything you do just the highlights 4. About section → Start with a strong opening line not your CV → Focus on the transformation you provide → Write in first person always → End with one clear CTA 5. Featured section → This is your digital storefront → Showcase your best offers here → Add a lead magnet or free resource → Link to your booking page or website 6. Experience section → Don’t overthink this section  → Highlight results over responsibilities → Write descriptions like mini case studies → Bullet points over paragraphs every time An optimized profile lands you deals while you sleep. And, who doesn’t want that… Which section needs the most work on yours? ♻️ Repost so your network sees this. 📊 Follow Stanley for LinkedIn tips backed by data.

This post generated 14 inbound leads in one week. It was written by Daniel Korenblum. Here's exactly why it worked: 🪝 Hook → Called out his ideal client in the first line → Challenged a belief they were avoiding → Created tension that made them keep reading 🥹 Resonance → Showed firsthand experience with their problem → Validated their identity before saying anything negative → Made them feel seen before showing the gap 💔 Problem → Diagnosed the root cause precisely → Named the mistakes behind their pain → Made them feel understood, not judged 🐾 Consequence → Showed the real cost of doing nothing → Made inaction feel like an active choice → Used FOMO: someone with less experience is already winning 🕵️♂️ Evidence → Mirrored their exact pain first → Shared a specific client result with a timeframe → Embedded the offer inside the story naturally 👀 Agitation → Forced a binary choice → Two paths. Two very different outcomes. → Made staying stuck feel uncomfortable 🎯 CTA → Confirmed their situation so the ask felt like relief → Restated the offer clearly → Gave them a keyword to DM so responding felt easy Every post that generates inbound leads follows some version of this structure. Hook → Resonance → Problem → Consequence → Evidence → Agitation → CTA. Save this and use it in your next post. ♻️ Repost so your network sees this. 📊 Follow Stanley for LinkedIn tips backed by data.