PartnerStack

50 of your best content pieces — the ones that you’d send to your mom or your college professor — beat 500 blog posts auto-generated in the AI factory. That’s just one of the points Profound’s Founding Marketing Engineer, Nick Lafferty, made when talking with PartnerStack’s CMO, Tyler Calder, at our recent webinar on winning AEO with partners. We rounded up five key takeaways from the conversation. Swipe through for the highlights 👇 🔗 Then read all the takeaways here: https://lnkd.in/gmRJ4_z7

Managing partners, scaling programs and driving growth are already possible right from the AI tools our customers are already using. Now, it's time for the next step. We'll be at Catalyst 2026 in NYC with an all-star crew including Alex Levy Brandan Ramnarine Bryn Jones Eli Polofsky Nikita Zhitkevich Sean Harris Let's talk about what an AI-native future of partnerships looks like. (Hint: think MCP...and beyond.)

We're going live *tomorrow* with Profound to show how AI decides who gets cited in your category — and what to do if it's not you. Get insights from Tyler Calder and Nick Lafferty on 🔎 how to identify who's citing your brand in AI answers 🤝 how to turn them into content-generating partners 🗓️ Tues, Aug 11 at 1 pm ET Sign up here: https://lnkd.in/g-8q98YD

The data in front of you does not always show you the opportunities you are missing. As Andrew Massad, Head of Strategic Partnerships and Alliances at Mixpanel, explains, sometimes a capability never shows up in customer feedback because the people who needed it already ruled you out. That is why partner leaders need to pair data with curiosity, conviction and a willingness to test. Because the next growth opportunity may not come from what customers are asking for today. It may come from understanding why the right customers never made it into your pipeline in the first place. 🔗 Link in comments to watch, listen and subscribe.

🔥 Next week we're going live with Profound to show how AI decides who gets cited in your category and what to do if it's not you. If AEO coverage is on your radar for 2026, this is 45 minutes worth clearing your calendar for. 🗓️ Tues, Aug 11 at 1 PM ET Sign up here: https://lnkd.in/g-8q98YD

Adding more partners is not the same as scaling a partner program. Real scale starts by understanding why your best partners are already succeeding. In this episode of Get It, Together, Joshua Meyer, Head of Marketing at Muse Software, shares how an informal network of partners became the starting point for a more structured, scalable partner program. ➡️ The takeaway for partner leaders: before you add more partners, look closely at the ones already creating value. 🔗 Link in comments to watch, listen and subscribe.

🤖 Your buyers are asking AI who the best brands are in your category. The answer rarely comes from your website. It comes from the publishers AI already trusts. We're going live with Profound to close that gap 👇 Tyler Calder (our CMO) and Nick Lafferty (Profound's Founding Marketing Engineer) will walk through 👉 how Profound identifies who's citing your brand in AI answers 👉 how PartnerStack recruits and activates them as partners to expand your AEO coverage 🗓️ Tues, Aug 11 at 1 PM ET Sign up here: https://lnkd.in/g-8q98YD

Which B2B channel actually drives the most revenue right now? It’s… not always the one with the best ROI. Most attribution models only credit whatever happened right before the deal closed — the demo, the final ad click, the last email. Our VP of Revenue Operations, Ash Richardson, shared this key insight: “Partner-influenced revenue is even harder to capture because influence is harder to define than source, and most CRMs don’t have a clean native model for it.” By the time a B2B buyer actually talks to a seller, most of the real work is already done. The research, the comparisons, the trust-building — and none of it shows up in a report. So, we ranked B2B channels differently: by revenue impact, not just efficiency. Curious which channels came out on top? Get the full story 👇

An affiliate driving free signups and a referral partner closing an enterprise deal are doing completely different jobs. They shouldn’t be managed, paid or measured the same way. To unpack how partners fit into product-led and sales-led motions right now, we talked to Gina Gillis, Lead Customer Success Manager at PartnerStack, about how the strongest programs actually approach this: “The best and most successful partner programs are varied and open to all types because they all have a place in the sales cycle.” See how to match the partner to the motion at the link in comments 👇

We'll be at the Partner Playbooks AI Partner Party tomorrow with Justin Zimmerman to see: 🥇 when one AI prompt is all you need 📈 how AI turned data into $35M in pipeline 📔 which AI playbook earned a zero to 15% partner-sourced jump and more! Signup link below 👇