We are pleased to present an excerpt from Chapter 4 of Search Patterns by Peter Morville and Jeffery Callender (O’Reilly, 2010). —Ed. Faceted Navigation#section2 Also called guided navigation and faceted search, the faceted navigation model leverages metadata fields and values to provide users with visible options for clarifying and refining queries. Faceted navigation is arguably the most signifi
1. Start with user needs Service design starts with identifying user needs. If you don’t know what the user needs are, you won’t build the right thing. Do research, analyse data, talk to users. Don’t make assumptions. Have empathy for users, and remember that what they ask for isn’t always what they need. Why we care more about effectiveness than efficiency or satisfaction by John Waterworth 10 ti
In using eyetracking to evaluate the usability of search forms for my previous article for UXmatters, “Evaluating the Usability of Search Forms Using Eyetracking: A Practical Approach,” we discovered much interesting data. I’ll provide an in-depth analysis of that data here. Please note that our ad-hoc test setup didn’t resemble real-world conditions. Since I had to properly measure saccadic activ
With this article, we’re introducing our new column—Breakthrough Application Design—Designing game-changing experiences. In this column, we’ll discuss innovative approaches to application design that are based on our personal experience in the trenches. How can it be that so many digital products fail deliver any inspiration when so many technology and digital media companies spend millions of dol
Set up an online store and start selling fast—plans starting at $0, zero stress.
In web marketing, there is a push towards ever more granular data. One manifestation of this is the trend towards personalization. Whether it’s behavioral ad re-targeting, or dynamic content-serving based on past purchases or other data, marketers are better able to act on customer information than ever before. Another trend has been the development of personas and marketing segmentation based on
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Tencent QQ UX design – Chinese user experience products is picking up…are we ready for the combat?
