Inlight

Inlight’s third webinar in the series hit a new record for registrants and viewers! It’s testimony to the interest in the market on these short, sharp sessions to upskill and inform. This time it was Aidan Lynch and Billy Owen from Hightouch, along with our own Anthony Fontana. The topic? Agentic marketing, and what it actually takes to get there. The short - perhaps unsurprising - take: the technology is further ahead than most data foundations are. We polled the room early and almost everyone has started experimenting with AI in marketing. Almost no one has ventured past the pilot phase. The blocker is almost never the model, it's the data underneath it.  The siloed systems and no shared customer identifier means there’s no context for an agent to actually read. Ben Howden, our Chief Strategy Officer, wrote up what came out of the session;  the demo, the questions from the room, and the four things Anthony flags as worth getting right before you invest in agents. Read the blog and view the video:  https://lnkd.in/gEJ9MNdy

Ever the strategist, our CSO, Ben Howden, will be posing the hard questions while facilitating our upcoming webinar on August 5th with Hightouch. The session will be talking all things ‘agentic marketing’ with Hightouch's ANZ Country Manager Aidan Lynch and Technical Account Manager, Billy Owen. Our own Martech, Data & Analytics Lead, Anthony Fontana, will be adding his insights on the foundations required to do it well. Ben's interested in how organisations move from old ways of working to new models of marketing operations, without neglecting governance or leaving risk unmanaged. He'll be making sure your questions get answered, and posing a few of his own. If you haven't registered yet, we'd love to see you there.

Most agentic marketing conversations start with “What AI agent should you use?". Anthony Fontana starts with what's underneath it. As Inlight's Martech, Data & Analytics Lead, Anthony has spent close to a decade building the connections between data platforms, customer engagement tools and marketing analytics. He’s had experience in some of Australia’s largest marketing-driven organisations, including Wesfarmers OneDigital and Origin Energy. He's seen first-hand why most martech initiatives don't see their true value; often the data silos, architecture decisions and organisational readiness is what’s letting them down. On 5 August, Anthony joins Ben Howden (Inlight’s CSO) and Aidan Lynch (Hightouch ANZ Country Manager) for a free webinar on what it actually takes to get agentic marketing working and what's possible once the foundations are right. We’d be delighted if you would join us. Registration link in comments

Most marketing teams have added AI to their existing workflows, however, siloed tasks remain. Yes, they are augmented by useful tools, but not orchestrated at the level required to make meaningful change. Agentic marketing is something different. You give an AI agent a goal and it handles audience building, journey design, and creative generation, with you setting the guardrails and approving before anything goes live. On 5 August, Inlight and Hightouch are running a webinar walking through what this AI-fuelled orchestration looks like in practice and what needs to be true in your data stack before it works.  We’ll also bring it to life with a live demo of the platform in action. If you’re a marketing, CRM, or data leader and still grappling with how AI could change the way your team operates, this one’s for you. #ai #agenticmarketing #hightouch #inlight #crm #data Registration link in comments 👇

BMW Australia wanted greater control over their in-store experience across BMW and MINI dealerships nationwide. Together, we built a bespoke showroom companion app that blends digital and physical retail, giving dealers a reliable tool to support customer engagement, while making it easy for customers to independently explore and compare vehicles in the showroom. The result: live in 60+ dealerships across Australia and New Zealand, with 4,200+ monthly sessions. See how we did it https://lnkd.in/e9XWX_Xw

Another great night at the Australian Web Awards, taking home the Modern Web Interface award for our work with Ingenia Communities Group Ingenia Holiday Parks.   Together we transformed the digital guest experience by redeveloping the Ingenia Holiday Parks website: www.ingeniaholidays.com.au   Built on a composable, headless tech stack, the mobile‑first platform is scalable and high‑performing, delivering a seamless, brand‑aligned journey that simplifies how guests discover and book their holidays.     This thoughtfully designed interface delivers a great user experience while delivering a 24% year-on-year uplift in conversion rate.     Well done to the Inlight team who worked hard on this project, as well as the Ingenia Holiday Parks team Karla J., Scott P., Caitlyn, Luke Rayner Matthew Young! Read more about the project here: https://lnkd.in/guBpCcij

The way organisations deliver customer service is changing quickly. The decisions being made right now will shape how well-equipped teams are to meet customers where they're heading. Last week we were joined by Isabella Codsi Michelle C. from Lorikeet to explore what AI-driven customer service actually looks like in practice and what it means for the organisations navigating it. A huge thanks to everyone who joined us for The Future of AI-Driven Customer Service. If you missed us live, the five key takeaways are in the carousel and  you can watch the full recording here: https://lnkd.in/gygWApDk Want to explore what this means for your organisation? Reach out to Ben Howden, Chief Strategy Officer at Inlight 

Our webinar with Lorikeet is happening this Wednesday. Join Michelle C., Isabella Codsi and Ben Howden as they discuss where AI-driven customer service is heading and take you through a live demo of Lorikeet in action. Register here: https://lnkd.in/gcVHP6Dx

The headless shift isn't new to us. When Salesforce announced Headless 360 at TrailblazerDX 2026, calling it the most ambitious architectural transformation in its 27-year history, it confirmed what we've been building toward for years. API-first, modular, headless architecture has been central to how we build digital products at Inlight. Our founder and CEO Patrick Carne breaks down what this shift actually means, why a composable foundation matters more than ever, and what digital leaders should be asking about their own stack. Read the full article here: https://lnkd.in/g5M37mud

Introducing the speakers for our upcoming webinar: The future of AI-driven customer service Our speakers from Lorikeet have AI-driven customer service covered. With hands-on experience helping organisations in complex, regulated industries, they'll share what it actually takes to bring AI into your customer experience, and make it work. What’s in it for you: - Learn which complex, regulated use cases AI can genuinely handle - Discover what "human-sounding" engagement actually looks like in production - See how AI agents plug into core systems to take action, not just answer FAQs - Watch Lorikeet's AI concierge in action 📅 Wednesday 27 May 🕚 1:00-1:45pm AEST Register here: https://lnkd.in/gAbf3-s4